Hello Mefisto,
The issue you are experiencing is due to character encoding problems when matching the value of the field "param1." The characters require proper UTF-8 encoding.
That being said, what we can do is use PCRE2 regex syntax when matching that field. Please see a sample below, which I tested and works. You can refer to the attached image for result.
<group name="custom-test,">
<rule id="198199" level="0">
<if_sid>61104</if_sid>-->
<field name="win.eventdata.param1" type="pcre2">(?i)Фоновая.*служба.*BITS</field>
<!-- <field name="win.eventdata.param4">BITS</field>-->
<description>Suppress BITS startup type change to Manual</description>
</rule>
</group>
Ref:
Please let me know if you require further assistance on this.