Fwd: Spark the Rise - An Open Innovation Platform from the Mahindra Group

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Sapna

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Oct 11, 2011, 11:26:12 AM10/11/11
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Dear all, 
I think this is a noteworthy funding opportunity for any projects you may have in mind, 
Sapna. 

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Date: 11 October 2011 11:07:29 AM GMT+05:30
Subject: Spark the Rise - An Open Innovation Platform from the Mahindra Group

Dear Ms.Shahni,
 
Warm greetings from the Mahindra group! Before I begin, let me introduce myself. My name is Karthik and I work as a General Manager in the Corporate Centre of the Mahindra group. I write to you to seek your help on a strategic program that we have recently launched to help propel innovation,entrepreneurship and drive positive change in India.
 
India is ready for change. At Mahindra, we believe that ordinary people have the ideas and the passion to drive change. With this idea in mind, on August 17 2011, we launched the Spark the Rise campaign to help people take charge of driving change at the grass-roots.
 
At www.sparktherise.com, people with powerful, actionable ideas can start projects and volunteers can get involved to help India Rise. From August 2011 till March 2012, we’re awarding Rs 4 lakh to the 8 brightest Sparks every month to put their ideas into action. In the final round, we will award the top Spark Rs 40 lakh and the three runners-up Rs 20 lakh each. Five of these monthly winners are selected by public vote, and three are selected by an expert jury.
 
More than 1,000 projects have already been approved and posted on www.sparktherise.com. From seed money for a new business to funding for renovating the village school, from installing solar lighting to developing sustainable transportation technologies, we are empowering innovative, practicable ideas with a big impact. People can also support each others’ Sparks by volunteering their time, donating money and equipment, or offering advice.
 
As a hub of innovation and driving change, you will be able to spread the word about “Spark the Rise” which in turn could help us spread the spirit much further. You will also know lots of people with bright ideas—people who just need funding or volunteers to implement their projects. Help us reach the people who will drive India’s development by spreading the word about Spark the Rise.
 
You could:

1.       Share information about the initiative on your communication channels such as your website or blog; social media touchpoints like Facebook, Twitter, and LinkedIn; emails and newsletters to your database; and word of mouth;

2.       Submit projects yourself and urge your networks to do the same.

We would be delighted to give you more information and in facilitating communication with your networks. The attached material contains more details on Spark the Rise, and www.sparktherise.com is of course the most direct way to see what it’s all about. Let me know if you’d like me to check back in with you in some time or provide any other information.
 
We look forward to hearing from you and spreading the flame!
 
Best regards,
Karthik
General Manager – Corporate Brand Management
Mahindra & Mahindra
Mumbai, India
 
Spark the Rise. Join the movement.
 


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Mahindra - Spark the Rise.pdf
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