Entera keyword or website URL to get hundreds of relevant keyword results, tailored to your industry and location.2. Research & PrioritizeAccurate keyword volume and cost per click data helps you find the right keywords to target and maximize your marketing budget.3. Put Your Keywords to WorkDownload your full keyword list so you can use it in your SEO content and search advertising campaigns.Brought to you by WordStream, supported by GoogleOur Free Keyword Tool utilizes the latest Google search data to deliver accurate, targeted advertising ideas.
Our free Bing and Google keyword tool is specifically designed to arm paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data, tailored to your country and industry, so you know your keyword list is super-relevant to your specific business.
If you want to learn how to sort your new keywords into actionable clusters, check out our article on keyword grouping. And if you just want to use our Free Keyword Tool to find costly keywords that are wasting your PPC budget, read all about negative keywords.
Our free keyword suggestion tool provides comprehensive and accurate keyword suggestions, search volume and competitive data, making it a great alternative to the Google Keyword Tool or AdWords Keyword Tool.
Whether that means analyzing keywords with the highest intent to your products and services, analyzing keywords with tenable levels of competition so you can rank near the top of the page, or simply analyzing search volume: identify the keywords across Google and Bing that can really make a difference in your account.
One other great feature our tool is equipped with is the ability to analyze keywords from your website. A website keyword analysis is the quickest way to generate keyword ideas directly from your product pages and content.
You can delineate SEO keywords by identifying keywords that are informational in nature (as opposed to commercial). Long-tail keyword research, the art of finding keywords that are longer and more detailed, is a great way to surface keywords that would be better for blog posts than online ads.
WordStream is a related keyword generator and keyword popularity tool in one: it will not only tell you the keywords that have the highest search volume, it will surface keywords related to your starting keyword that may be beneficial to your ad account or content strategy.
Knowing how to do keyword research is important, but not the only step in the search marketing process. WordStream offers plenty of tools to help you optimize your online marketing campaigns, including:
For example, our traffic always dips in December when people are off enjoying the holiday season. If we were to compare the first and last six months of the year, the numbers would be skewed and may lead us astray.
But, unlike ChatGPT, it can pull Google search results and use them to answer questions. This makes it super useful for finding what searchers are looking for when they search for a keyword, otherwise known as their search intent.
For example, you might want to find low-difficulty keywords with good search volume and traffic potential. You can do this in seconds by applying Keyword Difficulty (KD), volume, and Traffic Potential (TP):
In this chapter, you'll get tools and strategies for uncovering that information, as well as learn tactics that'll help you avoid keyword research foibles and build strong content. Once you uncover how your target audience is searching for your content, you begin to uncover a whole new world of strategic SEO!
The answer is that what you want to rank for and what your audience actually wants are often two wildly different things. Focusing on your audience and then using keyword data to hone those insights will make for much more successful campaigns than focusing on arbitrary keywords.
You may have a way of describing what you do, but how does your audience search for the product, service, or information you provide? Answering this question is a crucial first step in the keyword research process.
In the process of discovering relevant keywords for your content, you will likely notice that the search volume of those keywords varies greatly. While you definitely want to target terms that your audience is searching for, in some cases, it may be more advantageous to target terms with lower search volume because they're far less competitive.
Since both high- and low-competition keywords can be advantageous for your website, learning more about search volume can help you prioritize keywords and pick the ones that will give your website the biggest strategic advantage.
Typically, the higher the search volume, the greater the competition and effort required to achieve organic ranking success. Go too low, though, and you risk not drawing any searchers to your site. In many cases, it may be most advantageous to target highly specific, lower competition search terms. In SEO, we call those long-tail keywords.
It's wonderful to deal with keywords that have 50,000 searches a month, or even 5,000 searches a month, but in reality, these popular search terms only make up a fraction of all searches performed on the web. In fact, keywords with very high search volumes may even indicate ambiguous intent, which, if you target these terms, it could put you at risk for drawing visitors to your site whose goals don't match the content your page provides.
An important step in the keyword research process is surveying the SERP landscape for the keyword you want to target in order to get a better gauge of searcher intent. If you want to know what type of content your target audience wants, look to the SERPs!
Seed keywords are the starting point of your keyword research process. They define your niche and help you identify your competitors. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly).
Other than browsing industry forums, your existing customers can also be a great source of keyword ideas. So the next time you talk to them, remember to pay attention to the language they use and the common questions they ask. That might lead you to some original keyword ideas to cover on your website.
Given that search volume is an annual average, it can often lead you astray in terms of the future search demand of a given search query. If some keyword had a big spike in popularity, this would inflate its average search volume while the popularity might actually decline from there.
Whatever search query you have in mind, different people will phrase it differently while, essentially, looking for the same thing. Google is smart enough to understand that. And it, therefore, ranks the same page for all these similar search queries.
This means that you should not blindly rely on the search volume of a single keyword when estimating the search traffic that your page is going to get if it ranks for it. What you need to do instead is examine the top-ranking pages for that keyword and see how much search traffic they get in total from all the variations of that keyword, which they rank for.
But after talking to many professional SEOs about the signals that an actionable Keyword Difficulty (KD) score should factor in, we realized that everyone agreed on at least one thing: Backlinks are very important for ranking.
Comparing the search results for seemingly related keywords is a great way to understand how closely related they are and if you should target them with one page or multiple pages. But doing this for hundreds of keywords can be a rather daunting task.
Google, presumably, has some ways of identifying what exactly searchers want to see for any given search query. And whatever page satisfies the search intent best tends to float to the top of the search results. So the way you determine the search intent behind some keywords is by looking at the top-ranking pages.
That last point is a particularly important one. While search volume, traffic potential, ranking difficulty, and search intent are all important considerations, you also need to factor in what ranking for this keyword will be worth to your business.
And once you get truly serious about growing the search traffic of your website, make sure to sign up for Ahrefs and give Keywords Explorer a spin. This tool has pretty much everything you need to perform expert-level keyword research and discover some lucrative keyword ideas.
Links from other sites (backlinks) can drive referral traffic and benefit your SEO. The amount you can generate depends significantly on the topic and quality of your content. Which you can learn more about in our guide to link bait.
By developing high-quality content on topics relevant to your brand, you can build a strong reputation among search engines and users. This can ultimately lead to more traffic, backlinks, and conversions.
Search engines use the text used for links (anchor text) to understand what linked pages are about. This means that keyword-rich anchor text can help Google understand which pages should rank for which keywords.
Long-tail keywords are more specific and less commonly searched for than head keywords. They focus on a niche. The longer and more specific search terms are, the easier it will be to rank for them. Why? Because there will be less competition.
Your keyword strategy is about the decisions you make based on your keyword research. For instance, what content are you going to create first? Will you focus on the head or tail? How and where will you publish it? Will you create a piece of writing, a post or a product page, a video tutorial or an infographic?
Pro-tip: Want us to guide you through keyword research step-by-step? With videos, quizzes and other training material? Take a look at our keyword research training in Yoast SEO academy and let us help you!
The related keyphrase feature is available for free, but if you use Premium you can also use those related keyphrases to optimize your content with the related keyphrase feature. This feature allows you to add related keyphrases or synonyms to a field in the Yoast SEO sidebar or meta box. That way you can easily optimize your content for multiple keyphrases and synonyms. If you want to know more about this integration, we have an article on how to use the Semrush related keyphrase feature.
3a8082e126