Star Parivaar Awards 2012 Full Show Main Event
Lajuana Paling
The 5-hour long visual extravaganza will showcase stellar performances, mesmerizing acts and heart-touching moments of love and bonding amongst Star Jalsha characters, ace celebrities and junior dancing talents of Bengal.
Bengal will wait with bated breath throughout the event to know who will win the titles of Priyo Maa, Priyo Meye, Priyo Juti, Priyo Parivaar and other award categories. This year, the SJPA 2021 Jury panel comprises of Prosenjit Chatterjee, Arpita Chatterjee and Haranath Chakraborty. The panel went through all the nominations relentlessly to decide the most deserving winners from each category except the four popular choice categories, where the winners will be declared basis audience voting.
For the first time, Superstar Mithun Chakraborty and ace actor Jisshu U Sengupta will grace the stage together as hosts of Star Jalsha Paribar Awards. Their comedic timing and bitter-sweet banter will keep the audience on the edge of their seats throughout the show. The viewers are in treat for a roller -coaster ride of laughter as the duo engages with other members of the Jalsha Paribar.
11th Star Parivaar Awards 2013 Is All Set To Entertain Its Viewers On 13th July 2013. The channel has roped in Oral-B as the main sponsor and Amway as the associate sponsor for the grand event.
The highlight of the show was the group performance by Shagufta Ali (Moti Chaiji from Veera), Hina Khan (Akshara from Yeh Rishta Kya Kehlata Hai), Disha Parmar (Pankhudi from Pyaar Ka Dard Hai) and Neelu Vaghela (Bhabho from Diya Aur Bati Hum) who made the audiences go ga-ga with their mind-blowing moves and grooves.
MUMBAI: Weekends will spell action at the Star Plus stable in the coming months. The channel is getting into launch mode for KBC 2, and is gearing up its weekend paraphernalia so as to build up the momentum for the weekend franchise.
In the coming weeks, the strategy will be to package two big event properties in the weekend slot so that when KBC 2 makes its appearance the slot would already have been pre-heated to grab a decent number of eyeballs.
This is being done through the Star Parivaar Awards, Star Plus' in-house awards, scheduled in May, and the recent acquisition of IIFA Film Awards 2005 that the channel clinched from Sony at a cost of about Rs 70-80 million, say sources. The plan ahead is to milk both these properties to their maximum as a two-month activation process.
Says Star India executive vice president, content, Deepak Segal, "Whenever there is a property that is never-ending in nature, it always garners good numbers. Linear stories that we attempted on Sunday didn't work for us. It is usually noncommittal programming that does well on weekends."
Each of the above events will be either a half-hour or a one-hour
capsule and the main event itself will be a three-hour programme. The dates of the above programming have not yet been finalised.
And Segal expects to get over 10 TVR from the event-based programming, a normal delivery on the Star Plus platform. "These properties warrant the kind of packaging that we have planned. Pre-KBC, we will play with our big properties and provide some great fare on weekends," adds Segal.
Speaking to Indiantelevision.com, Star India senior vice president Ajay Vidyasagar says, "Whenever we have promoted and done specials around weekends, the properties have delivered exceedingly well, much like prime time from Mondays to Thursdays on Star Plus."
Vidyasagar may have a point. Star Parivaar Awards 2004, for instance, clocked 14 TVR in the HSM C&S 4+ TG. The Hindi feature film Main Hoon Na clocked 10.76 TVR, while the Diwali special which showcased TV stars celebrating the festivities of the season called Dhoom Machaley 10.3 TVR. The 11th Star Screen Award brought in 7.3 TVR and the latest Rang Barse, Holi special with the whole TV fraternity clocked 11.3 TVR, according to TAM data in the HSM C&S 4+ TG.
Still, Star Plus is relatively weak on weekends. While a dominant leader on weekdays, the channel is engaged in a neck-to-neck battle with Sony on weekends. And, Sony is actually leading in the Saturday-Sunday block.
Star realises there is a sizeable chunk of viewership available on weekends and can't allow Sony to sit comfortably here with popular long running episodic thriller, horror and reality programmes. it plans to strike with the sequel of the Amitabh Bachchan hosted game show, KBC that created a revolution in the Indian television space.
(According to data available - week 7 to week 14 show that the average available TVRs from Monday to Thursday across all channels in the Hindi speaking markets in the C&S 4+ TG from 8 pm to 12 pm is 13,812.On the other hand, if one looks at Fridays to Sundays as a block for the same period, the average available TVRs across all channels 11,973.)
Star's aim is not only to tap the available TVRs but also get in new viewership. As a prelude to KBC 2, both Star Parivaar and IIFA Awards 2005 are positioned as the initial eye-drawers for the weekend.
All said and done, the challenges at hand for Star Plus is
considerable. Sony's line up on Fridays are quite strong with the newly launched reality dance show Dance Dance at 8 pm, the adpated chatcom at 9 pm titled Batliwalla - House No. 43, Aahat 2 the supernatural horror show at 9:30 pm, CID which is a successfully running thriller drama at 10 pm and Crime Partrol, the docu-drama at 10:30 pm.
Media analysts pointed out that if competing channels position their blockbusters at 8 pm, which is the current slot that Star Plus, Sony and Zee use for movies on weekends; Star Plus would then have some serious concern at hand to convince the viewers to watch a capsule of an event over a movie.
Another point in note that was made, was the fact that if with this
event based programming, Star Plus' movie slot is pushed forward, then viewers might tend to follow movies on other channels due to they being scheduled earlier.
In his earlier years, Shiamak performed in theater productions and plays including Evita, Grease Kabaret, Othello and My Fair Lady. His own productions, Yes! The Spirit of Triumph, One and I Believe found global acclaim and have made him a name to reckon with. His world tours in China, South Africa and Egypt took his unique style and Indian culture to the world.
Having travelled globally with Shiamak, the Company take the varied colors and energy of Indian culture to international audiences. Wowing world leaders including former US President Bill Clinton, Canadian Prime Minister Stephen Harper, and international stars Tom Cruise, Richard Gere, Will Smith, Michael Douglas, Sting, Bryan Adams, Stevie Wonder, Oprah Winfrey and Debbie Allen, the Shiamak Davar Dance Company has made the world its stage.
In India, high quality presentation of dance events, shows, films and performances are synonymous with the Shiamak Davar Dance Company. Award ceremonies including the Filmfare Awards, Stardust Awards, Zee Cine Awards, Star Parivaar Awards, CINTA, Apsara Awards and Miss India Pageant have had power packed performances by the Company teaming up with the biggest Bollywood stars. Dance productions like Yes!, One, I Believe, Zangoora- the Gypsy Prince at the Kingdom of Dreams, Gurgaon, and more recently Selcouth demonstrate the versatility of the dance company.
A Shiamak Davar Production, the show is a celebration of Bollywood music and dance. Performed by The SHIAMAK Dance Team, the show has played to packed houses in Toronto, Vancouver, Melbourne and Sydney.
Through dance, Shiamak has bridged cultures globally with shows, events and performances. Not only has he brought a flavor of International culture to India, he has also made sure that the essence of Modern India is also spread across the world. Shiamak is the official choreographer and entertainment designer for the IIFA Awards and has taken Bollywood dancing to multiple locations around the world since 2002. With the Unforgettable Tour with the Bachchans, Times of India Film Awards (TOIFA), Commonwealth Games (Melbourne 2006) World Economic Forum (Davos), Zee Cine Awards and many more, Shiamak and the Shiamak Davar Dance Company have made a lasting impression on the audience.
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