Facebook is the second most popular website on the internet after Google. That fact is more powerful when you remember that people who visit Google are primarily looking to go somewhere else, whilst Facebook is a place people spend on average twenty minutes per visit.
There have been lots of news reports over the last six months that Facebook could lose 80% of its users by 2017. The figures above, that were published for the benefit of investors, suggest that the stories of Facebook losing popularity is nothing more than rumours and spin. The truth is that Facebook remains the largest social media service on the internet by a long margin.
Those of you who do not like Facebook will be annoyed to hear that you need to have a Facebook account in order to operate a Facebook page. It is also frustrating that pages are tied to your personal account as it makes it difficult to disable your Facebook account in the future. If you manage pages, the only way to disable your personal Facebook account is to create a second Facebook account and migrate all pages to that account. Facebook does, however, frown upon this.
On the next page you can add a description of your page and define your website URL. It is common for website owners to display their website URL in the description as well to increase clicks to their website.
Next there is an option to add your new page to your Facebook favorites area. This section is displayed prominently at the top left hand side of the Facebook home page. All of your pages are listed underneath the favorites section, therefore it is not essential that you add your page as a favorite.
One of the main things missing from your page initially is a cover photo. Uploading a cover photo will help you distinguish your page and convince more people to follow you. You can also use photos that have been uploaded previously as a cover photo.
Be sure to use a large image for your cover photo. If you are struggling to find a suitable image, I recommend searching for good desktop background images. Alternatively, you could hire a designer to create something unique.
At the top of your page you will see a navigation menu. It links to various settings and statistical pages. It also lets you login as your page; which allows you to like pages and publish comments on Facebook as your page (i.e. as opposed to your personal account).
The Facebook insights page allows you to see the growth of your Facebook page. It also highlights how many people have seen your post updates and their level of engagement. As your page grows, you will need to pay more attention to these stats (though this is not an area I will delve too much into in this tutorial).
Last, but by no means least, you need to publish updates to your new page. Publishing updates to your page works in the same way as publishing a message to your friends. It also has an extra feature that lets you schedule posts for a specific time and date. This is essential for scheduling posts in advance.
Creating a Facebook page is easy and only takes a few minutes to complete. Every website owner should create one for their website and engage with their readers, even if it is only to share news updates or announcements of new articles.
Video is a valuable form of content for social media. Unfortunately, creating quality videos is usually a long process that involves moving mobile footage to a desktop app for editing. However, mobile editing is on the rise. Apps such as Splice Video Editor make it possible to efficiently create...
Use the option at the top right hand side of your Facebook page to login as your page. This allows you to switch from your personal account to your page. Once logged in as your page, you can leave comments, post comments, subscribe to pages, receive private messages etc.
Subscriptions allowed anyone to follow your own account. For example, if I enable subscriptions, I can allow people to follow my personal account. Essentially, this saves me having to update a personal account and Facebook page.
You are not wrong Elijah. That is unfortunately the way Facebook works. I lost a lot of money because of this when they switched their algorithm a year and a half ago. You will probably only reach around 5% of your followers with any given update. I spoke about this last year at -page-reach-decreased/
Glad you enjoyed the article. I am also guilty of forgetting that some people are new to WordPress and need advice on setting up certain things correctly. We have a lot of great articles planned so hopefully we focus on topics you will find useful.
I personally ask my friends to have a look at the page, show them my current status/post and then ask if it will be okay for them to give a like to it. However, I do not request them second time since if they are just forced/bugged into liking my page, they would probably do so, but they will not see/like my subsequent updates on that page and hence, that LIKE will go wasted. So, better to have engagement from 10 people than showing my page to 10k people with no engagement at all.
If you are using Jetpack, you can do this using the sharing module. There are many plugins that let you do this as well, and services such as HootSuite allow you to publish updates from your RSS feed direct to Facebook.
I am not sure if it can be done, which makes it all the more important to get it right first time. I know that is not the answer you want and does not really help you in your position; however Facebook are quite poor in helping people out like this unless they have a huge following (i.e. they will help out big companies but not the little guy).
Kevin, do you read minds too? I just tested the facebook ad for a week to see what happen to my new facebook page. To get the facebook insights feature one need 30 likes. I got 32 likes in a week. I, however, have no clue why they liked my page!! I assume, they have no interest about the content of the page too. Well, I may be wrong.
To me, it always makes more sense to publish your content to your blog first and then share that update on Facebook. Putting duplicate content issues to the side, it is not practical to copy updates from Facebook as they will not be formatted correctly for your blog. For example, wrong width for images, no categories or tags selected etc.
Woobox is a marketing platform with campaigns using social media, pop-ups, landing pages, embeds, and more. Create Facebook and Instagram giveaways, hashtag contests, polls, brackets, instant win pages, quizzes, forms, and coupons. Install a campaign as an app for your Facebook page. Collect participation from hashtags, likes, and comments on social sites. Drive traffic from social posts to a dedicated landing site. Price: Free. Premium plans start at $37 per month.
Rafflecopter is an easy-to-use platform for running a giveaway. Select your prize, choose your entry methods, and start collecting entries. Customize your widget and place it anywhere HTML is accepted. Embed an entry form on your site that pays your audience to perform tasks in exchange for sweepstakes. Motivate participants to enter your giveaway by taking action across Facebook, Twitter, Pinterest, or your website. Download all entries (including name, email, IP address, timestamp, and entry options) into an Excel spreadsheet with a single click. Price: Plans start at $13 per month.
ShortStack is a marketing platform for creating contests, quizzes, landing pages, and emails. Encourage sharing on Instagram and Twitter with hashtag contests, or engage your followers using comment-to-enter competitions. Add forms, videos, and other content directly to any page on your site, or display it in a pop-up. Challenge your visitors with a puzzle or knowledge quiz. Provide instant gratification with spin the reels, scratch and win, and instant win contests. Capture leads using a personality quiz that reveals a shareable result. Follow performance with real-time analytics. Price: Free trial for up to 20 entries. Premium plans start at $99 per month.
Gleam offers apps for four types of marketing. The Competitions app is for launching engaging challenges on Facebook, Twitter, and Instagram and allows partners to embed your contest on their site. The Rewards app lets you build instant redeemable coupons, redirects, or downloads to engage consumers and drive sales. The Galleries app enables media-rich galleries fed generated by social images from competitions and hashtags. The Capture app can grow your email list by triggering innovative pop-ups that sync data in real-time with over 30 providers. Price: Full platform is $97 per month. Competitions are $10 per month. Galleries, Rewards, and Captures are each $29 per month.
Agorapulse is a social media management platform for publishing and monitoring content and measuring results. Reward followers and increase engagement by running sweepstakes, quizzes, and photo contests directly on your Facebook timeline. Randomly pick winners from followers who have liked or commented on a post. Ask them to answer a quiz question or comment with photos. Choose your winners. Price: Basic is free. Paid plans start at $79 per month.
SweepWidget is a social media promotion platform. Create giveaways with customizable entry methods, styling, and features. SweepWidget offers more than 90 entry methods and 30 social media integrations. Capture emails and feed them to newsletter services. Access more than 20 email CRM integrations and more than 30 APIs. Create a design consistent with your brand through the drag-and-drop editor or using custom CSS. Price: Plans start at $29 per month.
Woorise lets you create viral giveaways and contests, landing pages, and engaging forms such as surveys and quizzes. Start with more than 43 templates to jumpstart your promotions, then customize with a drag-and-drop campaign and form builder. Embed Woorise campaigns on your Facebook page or website, as a pop-up, chat, exit intent, email, or subdomain. Automatically receive a submission summary in your inbox, or send custom emails to the submitter or anyone else. View and manage leads in one place to streamline your workflow. Price: Free for up to 200 entries. Paid plans start at $23 per month.
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