Insights from Outside SPECIAL "GOOGLE+ vs FACEBOOK"
Bharath Gowda
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“Becoming number one is easier than remaining number one.” American hall of fame basketball player | |||
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http://www.youtube.com/watch?v=xwnJ5Bl4kLI&feature=BFa&list=SPF3DFB800F05F551A&index=1
GOOGLE+ - Google+ is a social networking service operated by Google. The service launched on June 28 2011 in an invite-only "field testing" phase. - Google+ integrates social services such as Google Profiles and Google Buzz, and introduces new services Circles, Hangouts, Sparks, and Huddles. - On July 14, 2011, Google announced that Google+ had reached 10 million users just two weeks after it was launched in a "limited" trial phase.
GOOGLE VS FACEBOOK: VIDEO CALLING The launch of Google's long-awaited answer to Facebook, Google+, has been met with cautious optimism, as it is considered by some to be more of a 'me-too' gesture than a significant threat to the dominant social-media platform.
However, the Google+ video-chat service, Hangouts, which allows users to wait in an area on the platform for face-to-face conversations with up to 10 of their contacts at one time, is the tool that promises to take social networking to the next level.
Not that Facebook is prepared to be usurped. Last week, just days after the Google+ launch, Facebook unveiled a video-chat function, powered by internet telephony platform and Microsoft's newest acquisition, Skype. It was no surprise that Facebook co-founder and chief executive, Mark Zuckerberg, chose to inform the world of the new service via live video stream, saying that Facebook Video Calling uses 'the best technology for video chat with the best social infrastructure'.
So how do advertisers fit into the world of video chat? - Alan King, head of digital activation at UM London, warns that a new service will not automatically make money from advertising. 'A lot comes down to how safe the environments are, how you can target and whether it's better for getting the same output from other vendors’. - Ian Armstrong, manager of European communications at Honda Motor Europe, believes it is inevitable that video chat will become more widely used now it is being offered by both Google and Facebook. However, he warns that any brands looking to become involved in video chat in terms of advertising need to approach the platform with caution. 'Brands are all about trust and it would be very easy to destroy something that has been built up over many years as a result of inappropriate messaging or out-of-context approaches,' adds Armstrong. - Let us know what YOU think on Facebook (http://www.facebook.com/home.php?sk=group_226873150660218&ap=1)
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Question of the week Who will win the Social Media Leadership Battle? § Another Company…
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Insights from Outside (IFO) #202 SPECIAL "CODES THAT CHANGE LIVES" | |||
Question of last week: Are you ready to take consumer interaction with your products / advertising to the next level with QR codes and more? § Yes: 63% § No: 37%
GBS perspective on QR codes (for more info, see doc attached): Open-source, standards-based codes like QR Codes and GS1 Data Matrix codes are the preferred bar code solution. Submit the execution to legal as part of your review process, and expect the following feedback: - A “super” is required to be placed near the bar code which says “When you scan this bar code, the terms, conditions and privacy policy of the bar code reader that you select will apply.” - Other disclosures may also be needed, depending on the situation, call-to-action, and local laws. In many instances, a disclosure stating, “Msg & data rates may apply” will be required. - When planning executions, be sure to create a way to change the execution over time to avoid out-dated codes in circulation resulting in consumer dissatisfaction and/or compliance issues. For example, we would not want codes to link to very short-lived promotions or out-of-date content GBS is developing requirements for a standard technical solution in the next quarter (Sept ’11); until then please proceed with your best judgment on developing codes, and know that a uniform solution is on the horizon. You will still need to include the codes in legal review. In addition, technology is changing rapidly in this space, and many industry experts see big changes on the horizon as advancements are made.
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FACE-OFF - HOW THE SERVICES COMPARE:
Google+ Hangouts Google believes that the art of 'hanging out' with friends is often lost online, as existing videoand instant-messaging services fail to conveying the 'subtlety' of conversations. Its Hangouts video-chat tool is an attempt to change that. - Ten people from a user's 'circle' can take part in a video chat. - Users can wait in the Hangouts area for other users to join the conversation. - The main video feed switches, depending on who is speaking. - Only available through Google+, which is currently oversubscribed after a limited number of Google email account holders received invitations to trial it. - It is free to use.
Facebook - Video Calling Facebook says it has been working toward making conversations with friends easier over the past year. Its tie-up with Skype will allow Facebook's 750m members to chat one-to-one with friends in real-time. - The tool is for one-to-one video chat with contacts, rather than group chat. - It will be offered via a chat bar on the side of a user's screen, allowing them to see which of their friends are available to chat. - The most relevant friends will be at the top of the list. - It is available for free to members, but needs to be set up by users to access it. - Anyone can trial it now by visiting the Facebook blog.
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