MGT301 Solved MCQs please check
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Question No: 1 ( Marks: 1 ) - Please choose one
Which one of the following is termed as embargo?
► Budget reforms
► Heavy taxes
► Strongest form of quota
► Heavy trade deficit
Question No: 2 ( Marks: 1 ) - Please choose one
Which one of the following is designated as a runner-up firm that chooses not to rock the boat (usually out of fear that it stands to lose more than it might gain)?
► Market leader
► Market challenger
► Market follower
► Market niche
Question No: 3 ( Marks: 1 ) - Please choose one
Review of the sales, costs and profit
projections for a new product to find out whether these factors satisfy the
company’s objectives comes under which one of the following concepts?
► Business Analysis
► Product Development
► Test Marketing
► Commercialization
Question No: 4 ( Marks: 1 ) - Please choose one
The concept of market _____________
arranges for a product to occupy a clear, distinctive, and desirable place
relative to competition.
► Positioning
► Place
► Price
► Product
Question No: 5 ( Marks: 1 ) - Please choose one
Which one of the following authorities
might use several tools like news, speeches and special events for the marketing
purpose?
► Advertising agencies
► Advertising specialists
► Public relation professionals
► Computer programmers
Question No: 6 ( Marks: 1 ) - Please choose one
Lobbying or building and maintaining
relations with legislators and government officials to influence legislation and
regulation are part of which one of the following options?
► Business ethics
► Press relations
► Press agencies
► Public relations
Question No: 7 ( Marks: 1 ) - Please choose one
The standards set for salespeople,
stating the quantity they should sell and how sales should be divided among the
company’s products refers to which one of the following options?
► Sales goals
► Company quotas
► Sales quotas
► Sales incentives
Question No: 8 ( Marks: 1 ) - Please choose one
A growing trend for many companies is to
use a group of people from sales, marketing, engineering, finance, technical
support and even upper management to service large, complex accounts. It refers
to which one of the following approaches?
► Department selling
► Multiple selling
► Team selling
► Simultaneous selling
Question No: 9 ( Marks: 1 ) - Please choose one
To reduce time demands on their outside
sales forces, many companies have increased the size of their inside sales
forces, which include technical support people and sales assistants. Which one
of the following can also be another part of the sales force?
► Order takers
► Order getters
► Telemarketers
► Secretaries
Question No: 10 ( Marks: 1 ) - Please choose one
When a firm sets out to analyze, plan,
implement, and control sales force activities through sales force management.
What does it set and design?
► Team selling efforts
► Promotional objectives
► Sales territories
► Sales force strategies
Question No: 11 ( Marks: 1 ) - Please choose one
The principles of personal selling described as which one of the following orientation?
► Service orientation
► Customer orientation
► Transaction orientation
► Relationship orientation
Question No: 12 ( Marks: 1 ) - Please choose one
Which of the following communication and
promotion tools involve direct connections with customers aimed toward building
customer-unique value and lasting relationships?
► Personal selling and direct marketing
► Public relation and publicity
► E-commerce and e-business
► Advertising and sales promotion
Question No: 13 ( Marks: 1 ) - Please choose one
The various
stages of the personal selling process are illustrated below, which one of the
following is NOT specific roles of the sales
representative?
► Negotiating and closing the sale
► Sales presentation
► Prospecting
► Devising product strategy
Question No: 14 ( Marks: 1 ) - Please choose one
Fraudulent usage, inability to attract potentially brand-loyal customers and use by current customers but not new customers are believed to be disadvantages of which of the following?
► Money refunds
► Frequent-user incentives
► Coupons
► Premiums
Question No: 15 ( Marks: 1 ) - Please choose one
Expensive Coca-Cola television ads primarily are a type of which of the following advertising?
► Informative advertising
► Comparative advertising
► Persuasive advertising
► Reminder advertising
Question No: 16 ( Marks: 1 ) - Please choose one
In which of the following advertising a company directly or indirectly compares its brand with one or more other brands?
► Informative advertising
► Institutional advertising
► Reminder advertising
► Comparative advertising
Question No: 17 ( Marks: 1 ) - Please choose one
Communication through a news story
regarding an organization or its products that is transmitted through a mass
medium at no charge, refers to which one of the following promotion mix?
► Advertising
► Sales promotion
► Personal selling
► Public relations
Question No: 18 ( Marks: 1 ) - Please choose one
Slow feedback, high costs and difficulty in measuring effects on sales are disadvantages of which one of the following promotion mix ingredient?
► Public relations
► Sales promotion
► Personal selling
► Advertising
Question No: 19 ( Marks: 1 ) - Please choose one
Which one of the following takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold?
► Selling agent
► Commission broker
► Commission merchant
► Selling broker
Question No: 20 ( Marks: 1 ) - Please choose one
Which one of the following is the primary
purpose of a broker?
► Take title to a producer's goods
► Sell directly to the final consumer
► Sell directly to producers
► Bring buyers and sellers together
Question No: 21 ( Marks: 1 ) - Please choose one
If a retailer needed help with store design and training sales personnel, it would most likely use the services of which of the following wholesalers?
► Full-service wholesaler
► Full-price wholesaler
► Rack jobber
► Cash-and-carry wholesaler
Question No: 22 ( Marks: 1 ) - Please choose one
Which one of the following statement refers to manual order processing?
► Integrates the order processing and production planning
► Is flexible in special situations
► Is practical for a large volume of orders
► Is the most widely used form of order processing
Question No: 23 ( Marks: 1 ) - Please choose one
Which one of the following concept
reflects the term “Order processing”?
► Is the same as order handling
► Is characterized by electronic processing
► Is the receipt and transmission of sales order information
► Is the second stage in a physical distribution system
Question No: 24 ( Marks: 1 ) - Please choose one
Order processing, inventory management,
materials handling, warehousing, and transportation fall under which of the
following activities?
► Wholesaling
► Retailing
► Physical distribution
► Channel management
Question No: 25 ( Marks: 1 ) - Please choose one
The success of each channel member
depends on the performance of which of the following?
► Key channel members
► The entire supply chain
► The manufacturer
► The wholesaler
Question No: 26 ( Marks: 1 ) - Please choose one
Nationally distributed consumer
convenience products such as cigarettes are MOST likely distributed through
which of the following channels?
► Producer, agents, wholesalers, retailers, consumers
► Producer, wholesalers, consumers
► Producer, wholesalers, retailers, consumers
► Producer, industrial distributor, wholesalers, retailers, consumers
Question No: 27 ( Marks: 1 ) - Please choose one
ABC Company, the sportswear designer and
manufacturer, decided to open its own specialty shops to sell its merchandise,
the firm was engaging in which of the following channels?
► Vertical channel integration
► A conventional marketing channel
► Horizontal channel integration
► Channel expansion
Question No: 28 ( Marks: 1 ) - Please choose one
Which one of the following statement
about price changes is TRUE?
► Large-market share brands are hurt more by price changes than smaller companies
► Temporary retail price reductions substantially decrease store traffic
► Brand equity is unaffected by frequent price changes
► Price changes for high-quality brands affect private label brands and weaker brands disproportionately
Question No: 29 ( Marks: 1 ) - Please choose one
Which one of the following pricing policy
may result in losing money on the product?
► Psychological discounting
► Penetration pricing
► Special-event pricing
► Price leader
Question No: 30 ( Marks: 1 ) - Please choose one
Quantity discounts are a legal form of
price discrimination. A quantity discount is a price reduction to buyers who
purchase _____.
► Large volumes
► Inferior merchandise
► Superior merchandise
► Frequently
Question No: 31 ( Marks: 1 ) - Please choose one
Which one of the following pricing method
is the simplest pricing method?
► Value-based
► Fixed cost
► Cost-based
► Skimming
Question No: 32 ( Marks: 1 ) - Please choose one
When Kodak sets the general price range,
low for its cameras and set high for its related film , it is practicing which
one of the following pricing?
► Market-penetration pricing
► Market-skimming pricing
► Product line pricing
► Captive-product pricing
Question No: 33 ( Marks: 1 ) - Please choose one
Which of the following is NOT a major
factor for making firms price decisions?
► Environmental factors
► Marketing objectives
► Past sales
► Marketing mix strategy
Question No: 34 ( Marks: 1 ) - Please choose one
Which one of the following statement
reflects the market share pricing objective?
► Is not recommended when sales for the total industry are declining
► Is not especially useful when sales for the total industry are increasing
► Is not especially useful when sales for the total industry are flat
► Can be used effectively whether total industry sales are rising or falling
Question No: 35 ( Marks: 1 ) - Please choose one
The consumer decides to make use of the
product on a regular basis. Which one of the following concepts BEST describe
it?
► Awareness
► Interest
► Trial
► Adoption
Question No: 36 ( Marks: 1 ) - Please choose one
Which of the following are industrial
products that aid in the buyer’s production or operations, including
installations and accessory equipment?
► Materials
► Specialty items
► Capital items
► Supplies
Question No: 37 ( Marks: 1 ) - Please choose one
What is the stage of the buyer decision
process in which the consumer uses information to evaluate brands in the choice
set?
► The alternative evaluation stage
► The situational stage
► The experimental stage
► The informative stage
Question No: 38 ( Marks: 1 ) - Please choose one
Which one of the following factor
influences the consumer buying decision process?
► Person-specific
► Social
► Demographic
► Situational
Question No: 39 ( Marks: 1 ) - Please choose one
Marketing researchers usually draw
conclusions about large groups of consumers by studying which of the following
small component of the total consumer population?
► Group
► Sample
► Target group
► Audience
Question No: 40 ( Marks: 1 ) - Please choose one
"Consumers are spending more on products
and services that will improve their lives rather than their image” reflects
which aspect of the cultural environment?
► People's view of others
► People's view of themselves
► People's view of organizations
► People's view of nature
Question No: 41 ( Marks: 1 ) - Please choose one
Which one of the following is NOT a part
of marketing channel firms (intermediaries)?
► Physical distribution firm
► Marketing service agency
► Financial intermediary
► Stock exchange
Question No: 42 ( Marks: 1 ) - Please choose one
Which one of the following set represents
4 C’s of the marketing mix?
► Customer Solution, Cost, convenience, communication
► Customer, cost, convenience, comfort
► Convenience, communication, coverage, cost
► Cost, coverage, communication, consultancy
Question No: 43 ( Marks: 1 ) - Please choose one
Which of the following is an intensive
growth strategy of increasing sales in current markets with current products?
► Market development
► Market penetration
► Product development
► Market saturation
Question No: 44 ( Marks: 1 ) - Please choose one
Identify the first step in the strategic marketing
planning process?
► The writing of the mission statement
► The establishment of organizational objectives
► The formulation of a marketing plan
► Hiring a senior planner
Question No: 45 ( Marks: 1 ) - Please choose one
In the Boston Consulting Group approach,
which one of the following measure provides a measure of market attractiveness?
► Business portfolio
► BCG matrix
► Market growth rate
► Relative market share
Question No: 46 ( Marks: 1 ) - Please choose one
Which one of the following statements is
an example of a problem that may arise in the implementation of the marketing
concept?
► Dissatisfaction of one segment affects the satisfaction of other segments
► Consumers do not understand what the marketing concept is
► Dealers do not support the marketing concept
► A product may fit the needs of too many segments
Question No: 47 ( Marks: 1 ) - Please choose one
Which one of the following statements by
a company chairman BEST reflects the marketing concept?
► We have organized our business to satisfy the customer needs
► We believe that marketing department must organize to sell what we produce
► We try to produce only high quality, technically efficient products
► We try to encourage company growth in the market
Question No: 48 ( Marks: 1 ) - Please choose one
What does this statement shows “Trade of
value between two parties”?
► Competition
► Transaction
► Exchange
► Need
Question No: 49 ( Marks: 1 ) - Please choose one
Which one of the followings best
represent the involvement of management and employees in the continuous
improvement of the production of goods and services?
► Marketing management
► Customer relationship management
► Knowledge management
► Total quality management
Question No: 50 ( Marks: 1 ) - Please choose one
Which one the following option is related
with this statement “Rapid imitation of leader or challenger with moderate
country market coverage and emphasis on price sensitive markets. The result is
overall moderate share with high shares in selected country markets.”
► Global leader strategy
► Global challenger strategy
► Global follower strategy
► Global niche strategy
Question No: 51 ( Marks: 1 ) - Please choose one
Which of the following is NOT a benefit of direct
marketing?
► Immediate response
► Customer relationship building
► Assists client prospecting
► Greater product access and selection
Question No: 52 ( Marks: 1 ) - Please choose one
Which one of the following is
NOT a part of competitive
positions?
► Market leader
► Market challenger
► Market follower
► Market controller
Question No: 53 ( Marks: 1 ) - Please choose one
Which one of the following is a
position option open to smaller firms that serves some part of the market that
is not likely to attract the attention of the larger firms?
► Market leader
► Market challenger
► Market follower
► Market niche
Question No: 54 ( Marks: 1 ) - Please choose one
The retailer is usually in an
excellent position to:
► Make the most profits in the channel
► Become the channel leader
► Gain feedback from consumers
► Co-ordinate the production strategy
Question No: 55 ( Marks: 1 ) - Please choose one
A
departmental store firm wants to increase sales and reach new markets with
direct marketing. To accomplish this, the sales or marketing manager would
choose which of the following tool?
► Sales promotions
► Advertising
► Kiosk marketing
► Public relations
Question No: 56 ( Marks: 1 ) - Please choose one
In
contrast to vending machines which dispense only products, there are other
systems that dispense information and take orders without direct human aid. This
system refers to which one of the following options?
► Kiosks
► TV monitors
► The internet
► Cell phones
Question No: 57 ( Marks: 1 ) - Please choose one
Which one of the following is the
fastest growing form of marketing that reach more customers and save money?
► Advertising
► Direct marketing
► Public relations
► Personal selling
Question No: 58 ( Marks: 1 ) - Please choose one
Management at Happy Motors must
decide what mix of compensation elements to offer their sales force. Which of
the following is NOT one of the
four basic types of compensation plans?
► Straight commission
► Straight salary
► Salary and commission
► Commission and bonuses
Question No: 59 ( Marks: 1 ) - Please choose one
There are three typical types of
sales force structures. Which one is often supported by many levels of sales
management positions in specific geographical areas?
► Territorial
► Customer
► Complex systems
► Matrix
Question No: 60 ( Marks: 1 ) - Please choose one
Mr. Tatbeeq sales person from
Philips, develops a list of potential customers and evaluates them on the basis
of their ability, willingness, and authority to purchase copy machines. What is
the name of this process?
► Customer search
► Sales preparation
► Audience identification
► Prospecting
Question No: 61 ( Marks: 1 ) - Please choose one
Giving a free sample of a new
product by attaching it to the pack of an existing product refers to which one
of the following promotion?
► On-pack promotion
► New-product promotion
► Extra-fill promotion
► Co-operative discounting
Question No: 62 ( Marks: 1 ) - Please choose one
Sales promotion includes a wide
assortment of tools. Which one of the following is NOT one of these tools?
► Contests
► Premiums
► Telephone surveys
► Coupons
Question No: 63 ( Marks: 1 ) - Please choose one
Communication process has
different elements that are helpful for communicating message to audience. One
of the communication tools is the decoding. Which one of the following
statements refers to the “Decoding”?
► Intensity of the transmission becomes stronger
► Receiver attempts to convert signs into concepts and ideas
► Source attempts to convert signs into concepts and ideas
► Receiver filters noise from the feedback
Question No: 64 ( Marks: 1 ) - Please choose one
Which one of the following
concepts is considered as the basic role of promotion?
► Information
► Manipulation
► Communication
► Interpretation
Question No: 65 ( Marks: 1 ) - Please choose one
Location is extremely important
to a retailer due to which one of the following reasons?
► Suppliers charge more to service stores in certain trading areas.
► A desirable location appeals to consumers' emotions and encourages them to buy.
► Location is the major determinant of store image.
► Location determines the trading area from which the store must draw its customers.
Question No: 66 ( Marks: 1 ) - Please choose one
Which of the following is
considered as huge superstores, perhaps as large as six football fields?
► Hypermarket
► Department store
► General merchandise retailer
► Discount store
Question No: 67 ( Marks: 1 ) - Please choose one
A cash-and-carry wholesaler would
be expected to:
► Provide transportation
► Handle high turnover products
► Carry a wide variety of products
► Provide a wide range of services
Question No: 68 ( Marks: 1 ) - Please choose one
Which type of wholesaler not only
provides transportation and delivers products to retailers, but also provides
the service of placing products on retailers' shelves?
► Truck wholesaler
► Cash-and-carry wholesaler
► Rack jobber
► Mail-order wholesaler
Question No: 69 ( Marks: 1 ) - Please choose one
Which one of the following
statement BEST describes a
merchant wholesaler?
► Takes title and possession of goods and sells only to retailers.
► Takes title and assumes risk and is generally involved in buying and reselling products.
► Does not take title and possession of goods but may facilitate exchange between any two parties.
► Carry a limited line of fast-moving goods and sell to small retailers for cash
Question No: 70 ( Marks: 1 ) - Please choose one
Which of the following distribution are used by most television, furniture and small-appliance brands?
► Selective distribution
► Exclusive distribution
► Intensive distribution
► None of the given options
Question No: 71 ( Marks: 1 ) - Please choose one
The standards set for
salespeople, stating the quantity they should sell and how sales should be
divided among the company’s products refers to which one of the following
options?
► Sales goals
► Company quotas
► Sales quotas
► Sales incentives
Question No: 72 ( Marks: 1 ) - Please choose one
When
Mr. A is using a channel with only one intermediary, that intermediary is
classified as which of the following?
► Retailer
► Wholesaler
► Broker
► Producer
Question No: 73 ( Marks: 1 ) - Please choose one
Relationships among channel
members, i.e. producers, wholesalers and retailers, are usually:
► Short-term commitments
► Long-term commitments
► Expensive resource commitments
► Only minor commitments
Question No: 74 ( Marks: 1 ) - Please choose one
Which one of the following is the
function of a direct channel of distribution?
► The flow of products from producers to customers
► Links producers to other marketing intermediaries
► Takes title to products and resells them
► Manages transportation and warehousing functions
Question No: 75 ( Marks: 1 ) - Please choose one
Three key issues associated with
initiating price changes are, the circumstances, the tactics and:
► Sales targets
► Bad publicity
► Stock levels
► Competitor reactions
Question No: 76 ( Marks: 1 ) - Please choose one
When
a firm or store offers a price reduction to customers who buy during off-peak
periods throughout the year, the firm is giving which of the following
discount?
► Functional
► Seasonal
► Annual
► Credit
Question No: 77 ( Marks: 1 ) - Please choose one
If a retailer form Islamabad orders a
quantity of merchandise to be delivered to his store in Lahore and is quoted a
price that does not include transport costs, the retailer is paying a price
called:
► F.O.B. destination
► FOB price
► Geographic price
► Base-point price
Question No: 78 ( Marks: 1 ) - Please choose one
The Shirt Company utilizes a push
strategy to sell the shirt line. Its basic promotional tool is discount. These
discounts offered to middlemen are referred to as which one of the following
discounts?
► Trade
► Cumulative
► Noncumulative
► Cash
Question No: 79 ( Marks: 1 ) - Please choose one
If Pepsi sets the price of its
six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the
following pricing method?
► Demand-oriented
► Cost-oriented
► Experience curve
► Competition-oriented
Question No: 80 ( Marks: 1 ) - Please choose one
Which one of the following
concepts is a useful philosophy in a situation when the product’s cost is too
high and marketers look for ways to bring it down?
► Selling
concept
► Product concept
► Production concept
►
Marketing concept
Question No: 81 ( Marks: 1 ) - Please choose one
Companies set prices by selecting
a general pricing approach that includes one or more of three sets of factors.
One of these is the cost-based approach, which means:
► Value-based pricing and market-skimming pricing
► Going-rate and sealed-bid pricing
► Cost-plus pricing, break-even analysis, and target profit pricing
► Competition-based pricing and market-penetration pricing
Question No: 82 ( Marks: 1 ) - Please choose one
Which one of the following
pricing objectives is rarely operational because its achievement is difficult to
measure?
► Return on investment
► Profit maximization
► Market share
► Survival
Question No: 83 ( Marks: 1 ) - Please choose one
Price is a key element in the
marketing mix because it relates directly to:
► The size of the sales force
► The speed of an exchange
► The control of quality
► The generation of total revenue
Question No: 84 ( Marks: 1 ) - Please choose one
Less
frequently purchased consumer products and services which are compared by the
customer on different product attributes, refers to which one of the following
product?
► Specialty products
► Shopping products
► Unsought products
► Industrial products
Question No: 85 ( Marks: 1 ) - Please choose one
Which of the following factors are
often used for segmenting customer groups?
► Geographic factors
► Psychographic factors
► Behavioral factors
► Demographic factors
Question No: 86 ( Marks: 1 ) - Please choose one
What
is the stage of the buyer decision process in which the consumer uses
information to evaluate brands in the choice set?
► The alternative evaluation stage
► The situational stage
► The experimental stage
► The informative stage
Question No: 87 ( Marks: 1 ) - Please choose one
The
factors such as the buyer’s age, life-cycle stage, occupation, economic
situation, lifestyle, personality and self-concept that influences buyer’s
decisions refers to which one of the following characteristic?
► Personal characteristics
► Behavioral characteristics
► Demographical characteristics
Question No: 88 ( Marks: 1 ) - Please choose one
Marketers are interested in the
roles and influence of the husband, wife and children on the purchase of
different products and services. Which one of the following segment is being
studied by the marketer?
► Social class
► Opinion leader
► Reference group
► Family
Question No: 89 ( Marks: 1 ) - Please choose one
Marketing stimuli consist of the
four Ps. Which is NOT one of
these Ps?
► Product
► Political
► Price
► Promotion
Question No: 90 ( Marks: 1 ) - Please choose one
Which one of the following step in
the marketing research process deals in "defining the problems and research
objectives, implementing the research plan, and interpreting and reporting the
findings"?
► Developing the research budget
► Choosing the research agency
► Choosing the research method
► Developing the research plan
Question No: 91 ( Marks: 1 ) - Please choose one
Which one of the following
environment is made up of institutions and other forces affecting society’s
basic values, perceptions, preferences and behaviors?
► Cultural environment
► Fictitious environment
► Natural environment
► Political environment
Question No: 92 ( Marks: 1 ) - Please choose one
A manufacturer-owned operation
that provides services usually associated with agents, refers to which one of
the following?
►
Wholesaler
► Sales office
► Sales
branch
► Public warehouse
Question No: 93 ( Marks: 1 ) - Please choose one
Advertising agencies are an
example of which of the following marketing intermediaries?
► Insurance company
► Financial intermediary
► Marketing services agency
► Physical distribution firm
Question No: 94 ( Marks: 1 ) - Please choose one
Which one of the following is a
chief goal of the implementation function in marketing process?
► Develop marketing plans
► Turns plans into actions
► Take corrective actions.
► Develop strategic plans.
Question No: 95 ( Marks: 1 ) - Please choose one
Developing and maintaining a
strategic fit between the organization’s goals and capabilities and its changing
marketing opportunities represent which one of the following concept?
► Marketing objectives
► Strategy planning
► Marketing activities
► Corporate strategies
Question No: 96 ( Marks: 1 ) - Please choose one
Which one of the following options
is best to explain the purpose of intranets?
► Buying and selling processes
► Business-to-business purchasing
► Communication among employees
► Maintaining customer relations
Question No: 97 ( Marks: 1 ) - Please choose one
A
network of networks that consists of millions of smaller domestic, academic,
business, and government networks, which together carry various information and
services. Which one of the following networks represents it?
► LAN
► Intranet
► Extranet
► Internet
Question No: 98 ( Marks: 1 ) - Please choose one
If
you are attempting to create primary demand toward your product, you will use
which type of the following ads?
► Informative
►
Persuasive
►
Reminder
► Cooperative
Question No: 99 ( Marks: 1 ) - Please choose one
Which one of the following option
is NOT a benefit of internet
marketing?
► Cost effective
► Time saving
► Reliability
► Open new venue
Question No: 100 ( Marks: 1 ) - Please choose one
Which one of the following option
is NOT a benefit for buyer with
E-commerce?
► Convenience
► Easy and private
► Reliability
► Greater product access
Question No: 101 ( Marks: 1 ) - Please choose one
Which of the following is an administrative trade restriction that imposes a complete ban on imports of a specified product?
► Import quota
► Tariff
► Embargo
► Dumping
Question No: 102 ( Marks: 1 ) - Please choose one
Which one of the following is NOT a part of Joint
Venture?
► Single member private limited
company
► Contract
manufacturing
► Joint ownership
►
Licensing
Question No: 102 ( Marks: 1 ) - Please choose one
If a food company gives 5 percent
discount in particular burger to increase sales, it is altering which one of the
following elements of the marketing mix?
► Promotion
► Price
► Product
► Place
Question No: 103 ( Marks: 1 ) - Please choose one
Which one of the following
options refers to “The art and science of choosing target markets and building
profitable relationships”?
► Customer
relationship management
► Knowledge
management
► Total quality management
► Marketing management
Question No: 104 ( Marks: 1 ) - Please choose one
Which one of the following
options is best to explain the purpose of intranets?
► Buying and selling
processes
► Business-to-business purchasing
► Communication among employees
► Maintaining customer
relations
Question No: 104 ( Marks: 1 ) - Please choose one
E-marketing refers to which one
of the following?
► Email
marketing
► Electronic
marketing
►Electric marketing
► Elastic
marketing
Question No: 105 ( Marks: 1 ) - Please choose one
Which of the following option is
NOT related with traditional buyer’s rights?
► Right not to
buy a product that is offered for sale
► Right to
expect the product to be safe
► Right to
expect the product to perform as claimed
► Right to ask money back even not offered by
the seller
●๋•ιмяαη αℓι●๋•
Lobbying or building and maintaining relations with legislators and government officials to influence legislation and regulation are part of which one of the following options?
► Business ethics
► Press relations
► Press agencies
► Public relations
=====================================
You can chat with Me at:::
ali_...@yahoo.com
candle....@gmail.com
With Regards!!!
Imran Ali
MBA 1st Semester.......
Dera Ismail Khan.
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●๋•ιмяαη αℓι●๋•
Sorry,,,, U were true.... i have just read the articles......
Its Public Relation
U can Confirm
http://books.google.com/books?id=Lx5dxjc_Kq0C&pg=PA411&lpg=PA411&dq=%22maintaining+relations+with+legislators+and+government%22&source=bl&ots=xbBKHpX7XN&sig=Dg_4pl8wIqQ2G0Y1M_D9GGEyAcQ&hl=en&ei=mjOOS4rXOYm8rAfsqr2pCw&sa=X&oi=book_result&ct=result&resnum=2&ved=0CAoQ6AEwAQ#v=onepage&q=%22maintaining%20relations%20with%20legislators%20and%20government%22&f=false
May Allah has All His Blessings Upon You!!!
=====================================
You can chat with Me at:::
ali_...@yahoo.com
candle....@gmail.com
With Regards!!!
Imran Ali
MBA 1st Semester.......
Dera Ismail Khan.
mc090401405 Abid Munawar
Question No: 15 ( Marks: 1 ) - Please choose one
Expensive Coca-Cola television ads primarily are a type of which of the following advertising?
► Informative advertising
► Comparative advertising
► Persuasive advertising
► Reminder advertising
Shouldnt it be ► Reminder advertising
<p style="margin:
