Marina khan
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to The Virtual University of Pakistan, vu...@googlegroups.com, vuZone
The Process of Preparing Effective Business Message
PLANNING STEPS FOR COMMUNICATION
There are five planning steps:
1. Identify your purpose
2. Analyze your audience
3. Choose your ideas
4. Collect data to support your ideas
5. Organize your message
1. Identify your purpose :
You must know why you should write and what should be written . The purpose may be sale , good will , request , inquiry or refusal etc.
2. Analyze your audience :
It is better for the sender to understand the receiver. You should know his background , qualification , education , position , status in the company , desire , expectations , problems , circumstances and possible reactions to your request. Also he/she is superior , subordinate , laborer , professional or technical person , colleague , single or married , man or woman , young or old , new or long time customer .
3. Choose the ideas :
It depends upon the type of message . Before working jot down the points to be covered in communication , and then bring them in order of importance and urgency
4. Collect data to support your ideas
To explain facts and figures , visual aids may be utilized , augmenting the communication.
5. Organize ideas :
Once the ideas have been jotted down , they should be properly arranged and organized . Failing to organize will fail the objectives of the message .
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God bless
Marina khan