MKT 501 NEW PAPER

[Marina khan]

I have attempted today mkt501

Total questions 32

28 mcqs

4 subjective (2q= 3 marks, 1 q = 5 marks. 1 q= 10 marks)

Q:"Retail is the dead end of product distribution" explain? 3 marks

remaining questions related to conjoint analysis, marketing mix, decline stage

overall very easy paper all mcqs old and repeated...better to see old mcqs for preparation.

Good LUCK!

[shoaib mehmood]

Today i had an encounter with marketing management MKT501 at 6:00 pm

there were 28 mcqz

&

4 descriptive questions

• what is quantity discount? explain its types                                                       (5)
• idea generation is the first step in product development, what are external and internal factors that affect the idea generation. why external factors affect more than internal.                                                                                                     (5)
• elaborate psychological effect of pricing a product Rs.99.90 instead of RS.100 (3)
• i m unable to recall this one                                                                               (3)

Regards

SHOAIB MEHMOOD