MKT 501 ANOTHER QUIZ SOLVE BY AFAAQ
afaaq
Market –oriented firms focus on:
Retailers
Distributors
Customers
Wholesalers
Which of the following is NOT a type of vertical integration?
Unbalanced vertical integration
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Product
Pricing
Promotion
Distribution
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Product
Which of the following BEST describes the definition of marketing mix?
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Which of the following is TRUE about marketing concept?
The customer is always right
Business is about making money
Which of the following is TRUE about marketing concept?
The customer is always right
Which of the following is NOT a force in the macro environment?
Cultural
Political
Economic
Supplier
which of the following 4Ps of marketing mix involves
decisions regarding
channels coverage, assortments, locations, inventories
or transports?
Product
Price
Place
Promotion
Which
one of the following BEST describes the human need?
Food
French-fries
Burger
Pizza
Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?
Experiential innovation
Customer interface
Aggressive selling is a characteristic of which of the following concept of marketing?
Production concept
Marketing concept
Selling concept
Product concept
The decisions regarding bundling of a product are related to?
Product
Price
Price
Distribution
In term of marketing mix, a television show like Tariq Aziz show is an example of ?
Product
Price
Promotion
Place
Pictures and specification of product are added in which of the following part of the marketing plan?
Financial summary
Executive summary
Appendix
Which of the following is NOT a purpose of a marketing plan?
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
The loyalty marketing focuses on establishing long term relationship between?
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
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