mkt501 quiz..latest,SOLVED BY AFAAQ

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mkt501,,Quiz,,solved

 

 

 

Question # 1 of 15 ( Start time: 04:37:36 PM)

Total Marks: 1

 

Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
 

Select correct option:

 

 

 

Mid-term planning

 

 

Short-term planning

 

 

Annual market planning

 

 

Strategic market planning

 

 

 

 

 

Quiz Start Time: 04:37 PM

 

 Time Left

88
 sec(s)

 

Question # 2 of 15 ( Start time: 04:38:28 PM)

Total Marks: 1

 

Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?
 

Select correct option:

 

 

Experiential innovation

 

 

Customer  interface

 

 

Experiential world of customers

 

 

Building experiential platform

 

 

 

Quiz Start Time: 04:37 PM

 

 Time Left

88
 sec(s)

 

 

 

 

Question # 3 of 15 ( Start time: 04:39:07 PM)

Total Marks: 1

 

Which one of the following BEST describes the human need?

 

Select correct option:

 

 

Food

 

 

French-fries

 

 

Burger

 

 

Pizza

 

 

 

 Question # 4 of 15 ( Start time: 04:39:48 PM)

Total Marks: 1

 

Which of the following gives the exact position of a company’s product with respect to market?
 

Select correct option:

 

 

Market analysis

 

 

Consumer analysis

 

 

Macro analysis

 

 

Micro analysis

Quiz Start Time: 04:37 PM

 

 Time Left

87
 sec(s)

 

 

Question # 5 of 15 ( Start time: 04:40:27 PM)

Total Marks: 1

 

Identify which of the following is an aggressive strategy.

 

Select correct option:

 

 

Intensification

 

 

Diversification

 

 

Harvesting

 

 

Vertical integration

Quiz Start Time: 04:37 PM

 

Time Left

35
sec(s)

 

Question # 6 of 15 ( Start time: 04:41:04 PM )

Total Marks: 1

 

All of the following are the examples of controllable factorsEXCEPT:

 

Select correct option:

 

 

 

Line of business
 

 

Corporate culture
 

 

Overall objectives of organizations
 

Competition in the market

 

 

 Quiz Start Time: 04:37 PM

 

Time Left

86
sec(s)

 

 

 

 

Question # 7 of 15 ( Start time: 04:42:35 PM )

Total Marks: 1

 

Which of the following aggressive strategy is without direction?

 

Select correct option:

 

 

 

Reactor

 

 

Analyzer

 

 

Defender

 

 

Prospector

 

 

 

 

Quiz Start Time: 04:37 PM

 

 Time Left

87
 sec(s)

 

 

 

 

Question # 8 of 15 ( Start time: 04:43:38 PM)

Total Marks: 1

 

When any customer does not fully likes the product or talks in favor of the product, it is known as:
 

Select correct option:

 

 

 

Bad – mouth

 

 

Word of mouth

 

 

Bad impression

 

 

Unfavorable products

 

 

 

 

 Quiz Start Time: 04:37 PM

 

 Time Left

88
 sec(s)

 

Question # 9 of 15 ( Start time: 04:44:16 PM)

Total Marks: 1

 

Which of the following BEST describes the definition of marketing mix?

 

Select correct option:

 

 

The way business distribute the products in the market

 

 

The way product are arranged in the stores

 

 

The way product is priced

 

 

 

The way business elements are combined to meet the needs of customers

 

 

 

 

 Quiz Start Time: 04:37 PM

 

 Time Left

88
 sec(s)

 

 

Question # 10 of 15 ( Start time: 04:44:55 PM)

Total Marks: 1

 

Identify the strategy that deals with the rate of new product development.
 

Select correct option:

 

 

 

Vertical integration

 

 

Horizontal integration

 

 

Innovation strategy

 

 

Aggressiveness strategy

 

 

 

Quiz Start Time: 04:37 PM

 

 Time Left

81
 sec(s)

 

 

Question # 11 of 15 ( Start time: 04:45:33 PM)

Total Marks: 1

 

Which of the following BEST describes the consumer’s preference for products that are widely available to them?
 

Select correct option:

 

 

 

Production concept

 

 

Marketing concept

 

 

Selling concept

 

 

Product concept

 

 

 

Quiz Start Time: 04:37 PM

 

 Time Left

88
 sec(s)

 

 

Question # 12 of 15 ( Start time: 04:46:10 PM)

Total Marks: 1

 

Aggressive selling is a characteristic of which of the following concept of marketing?
 

Select correct option:

 

 

Production concept

 

 

Marketing concept

 

 

Selling concept

 

 

Product concept

 

 

 

Quiz Start Time: 04:37 PM

 

 Time Left

88
 sec(s)

 

 

 

Question # 13 of 15 ( Start time: 04:46:58 PM)

Total Marks: 1

 

Which of the following is NOT a part of financial summary?

 

Select correct option:

 

 

Financial requirements

 

 

Pro-forma income statement

 

 

Margin analysis

 

 

Break-even analysis

 

 

 Quiz Start Time: 04:37 PM

 

 Time Left

88
 sec(s)

 

 

 

Question # 14 of 15 ( Start time: 04:47:26 PM)

Total Marks: 1

 

Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?
 

Select correct option:

 

 

 

Customer complaints database

 

 

Exit interviews

 

 

Web and telephone information hotlines

 

 

Business Analysis

 

 

Quiz Start Time: 04:37 PM

 

 Time Left

88
 sec(s)

 

 

Question # 15 of 15 ( Start time: 04:48:02 PM)

Total Marks: 1

 

Pictures and specification of product are added in which of the following part of the marketing plan?
 

Select correct option:

 

 

Financial summary

 

 

Executive summary

 

 

Situation analysis

 

 

Appendix

 

 

 
 

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