mkt 501 current quiz # 01 solved by afaaq :)

[afaaq]

MKT501 - Marketing Management

Quiz # 01

SOLVED BY Muhammad Afaaq

Afaaq...@yahoo.com

Apr 12, 2011 12:00 AM TO Apr 14, 2011 11:59 PM

Total Marks = 15

 

 

Question # 1 of 15 ( Start time: 04:38:13 PM )

 

Which of the following market dominance strategy involves less risk of competitive attacks?

Select correct option:

Challengers

Leaders

Followers

Nichers

 

Question # 2 of 15 ( Start time: 04:38:24 PM )

 

Which of the following is a controllable factor for marketers?

Select correct option:

Competition

Technology

Corporate culture

Economy

 

Question # 3 of 15 ( Start time: 04:38:51 PM )

 

Which of the following is TRUE about marketing concept?

Select correct option:

The customer is always right

Business is about making money

Sell, sell, and sell

Keep prices low

 

Question # 4 of 15 ( Start time: 04:39:26 PM )

 

Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?

 

Select correct option:

Marketing mix

Promotion mix

Offering mix

Product mix

 

Question # 5 of 15 ( Start time: 04:40:10 PM )

 

Which of the following is the task of selecting an overall company strategy for long-run survival and growth?

Select correct option:

Mid-term planning

Short-term planning

Annual market planning

Strategic market planning

 

 

Question # 6 of 15 ( Start time: 04:40:48 PM )

 

Identify which of the following is an aggressive strategy.

Select correct option:

Intensification

Diversification

Harvesting

Vertical integration

 

Question # 7 of 15 ( Start time: 04:41:20 PM )

 

Which of the following can be used to improve the customer’s viewpoint about firm’s

products and services?

Select correct option:

Experiential innovation

Customer interface

Experiential world of customers

Building experiential platform

 

 

Question # 8 of 15 ( Start time: 04:41:51 PM )

 

Which of the following firms emphasis on product’s benefits to the customers rather than

on product attributes.

Select correct option:

Product oriented

Market oriented

Sales oriented

Production oriented

 

Question # 9 of 15 ( Start time: 04:42:30 PM )

 

Which of the following is NOT included in product decisions?

Select correct option:

Styling

Brand name

Warehousing

Packaging

 

Question # 10 of 15 ( Start time: 04:42:51 PM )

 

A company designs the product with little or no input from customers, the company is practicing which of the following concept?

Select correct option:

Product concept

Marketing concept

Selling concept

Production concept

 

Question # 11 of 15 ( Start time: 04:43:26 PM )

 

The marketing plan should open with a brief summary of the main goals and recommendations. This is called:

Select correct option:

Business analysis

Situation analysis

Executive summary

Mission statement

 

Question # 12 of 15 ( Start time: 04:43:59 PM )

 

Which of the following is included in task environment?

Select correct option:

Economy

Technology

Media

Promotion

 

Question # 13 of 15 ( Start time: 04:44:34 PM )

 

While considering the place for a product which of the following is important for customer.

Select correct option:

Communication

Convenience

Cost

Solution

 

Question # 14 of 15 ( Start time: 04:45:13 PM )

 

Which of the following are called value maximizers?

Select correct option:

Sellers

Customers

Marketers

Manufacturers

 

Question # 15 of 15 ( Start time: 04:45:55 PM )

 

The decisions regarding bundling of a product are related to:

Select correct option:

Product

Price

Distribution

Promotion

-- MKT501 - Marketing Management

Quiz # 01

SOLVED BY Muhammad Afaaq

Afaaq...@yahoo.com

Apr 12, 2011 12:00 AM TO Apr 14, 2011 11:59 PM

Total Marks = 15

If u like me than raise ur hand with me

If not than raise ur standard
thats about me . . . !