sorry for delay in joining the discussion....since i have taken part in few 'booklet' or 'magazine' making and distribution, i can share some experiences....nothing much novel, others would also know...even then...
for eg, if u r making it regular, it is important to properly space it out....maybe once in 4 months.......too short a frequency would take up time for the few who would be actively part of it, and it'd also become 'routine'.....
and, dont misunderstand, but 'too much of a preaching attitude' bugs many in iisc. we have to steer clear of that.
and something in it should be 'funny'. thatz not difficult. a lot of swamiji's comments and jibes even in the most serious topics such as India, can be both funny as well as instructive (i remember reading sometime back, he writes to ms.mcleod that 'india is like an immovable lump of flesh like a jellyfish....something has to be done for india....'
