Here are the lecture outlines for the first 3 modules of International Marketing. I have exercised a due care in selecting and preparing contents for these modules. The notes for other two modules will follow.
The International marketing modules are a bit intense and requires thorough reading. So, please start reading this notes ASAP.
Looking forward to your excellent performance in the exam.
Best Wishes, As Always!
Sridhara Murthy
President
National School of Business
#33, 22nd Main, Phase -2, J P Nagar
Bangalore -560 078, INDIA
Phone:
+91-80-30251440Fax:
+91-80-30251449