Autoresponders are one of the top promotional tools available online
today. They are also known as mailbots, automatic email and email on
demand. They were derived from the very popular fax on demand and
designed to automatically respond to any email message sent to it with
an automatic response.
Their popularity most likely stems from its vast variety of uses as
it eliminates the need to manually answer every response. Subsequently
saving hours of valuable time. Your information can be available to
your prospective customer 24 hours a day, 7 days a week.
Get your best ad copy ready, load it to your autoresponder and your
business is set to autopilot. When your prospective customer sends a
message to your autoresponder address, your information will be
instantly delivered to their email address.
There are many ways of utilizing the power of autoresponders:
* Sample E-zine Copy for potential subscribers
* Articles For Publication - A great way for writers to distribute their articles
* Offer Free Powerful Reports on various subjects and use your signature file at the end to promote your site or
business
* Offer Free Resources with information about your site,
product or business
* Information about your Business Opportunity
* Product listings
* Price list
* Welcome letters
* Thank you letters
* Order Confirmations
* Advertising Rates
Advantages:
There are many advantages associated with the use of
autoresponders. Not only do they automate the daily task of manually
replying to requests for information, but they provide instant
gratification for the recipient. They also enable you to track your ad
responses and gather the email addresses of potential customers.
A good autoresponder service will automatically send you an email
notification informing you each time someone requests your information.
Selecting a quality autoresponder service:
When selecting a autoresponder service, there are many factors that
need to be taken into consideration to ensure maximum performance.
* Personalized responses - This makes the recipient feel that the letter was sent specifically to them.
* Automatic follow ups - Studies have shown it may take up to seven contacts before closing a sale.
* Unlimited text length - If you are inhibited by the amount of
text your autoresponder may contain, you may be forced to revise a
successful sales letter, ultimately costing you
business.
* Free Unlimited updating - It is imperative to provide your
customers with accurate, up to date information on your
products and services.
* Automatic Notification - You must have the ability to track your
ads performance. You should be instantly informed each time someone
requests your information.