Visualising Company Strategy

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Kevin Trethewey

Sep 10, 2012, 9:21:49 AM9/10/12
Hi Group

I'm a software development coach based in Johannesburg, South Africa.

I'm also the founder of a small consultancy (6 people) that specialises in assisting companies and development teams to understand and create better software, using Agile and Lean principles and concepts such as software craftsmanship etc.

I've learned the power of visualisation over the past few years, at both a personal and team level. Most recently I realised that by asking my accountant to draw pictures I finally understood what she has been going on about all this time :D

As our company (Driven Software) grows (3 people in the last 3 months, targeting a size of ±10), I am trying to practice what we preach and build the company around the same values that we teach our clients. With this in mind we have a strategy day coming up where we would like each person in the company to present something on their personal goals, their vision of the company and where they see things going from here.

I've created an A3 page (attached) that I plan to print out and give to each person with a pack of crayons/coloured pencils for them to fill out and present back to the group on the day.

I would appreciate any feedback on the layout/ideas - I think this ties in nicely with what this group has been formed around, unless I am missing something?

Essentially the problem is how do you use visualisation to develop company strategy.

Kind Regards
Kevin Trethewey
Driven Software, South Africa

DrivenPersonalStrategyA3 (1).pdf

Yves Hanoulle

Sep 10, 2012, 9:34:55 AM9/10/12

Hi Kevin,

Thank you for your introduction.

I love the idea of visualization of your accountancy.

I would be really in seeing a version of these drawing (without numbers )

This kind of ideas is why I started this mailing list.
Agh, lovely to be around so many creative people. 

the ego generated my initial response that  after +10 years of leading my company I would not need these picture.
My second reaction is: that is why it's even more important to see them and 
Learn what is my the box I am in .

I can't see the a3 on my phone, I will look at it later .

It sound very interesting.

Thank you for razing the bar.


Scrambled by my Yphone
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<DrivenPersonalStrategyA3 (1).pdf>

Pierre Fauvel

Sep 10, 2012, 10:00:01 AM9/10/12
Hi Kevin,

I looked at your A3. It's great.

Lets try a perfection game.
I would give it a 7 (meaning if I understand well the protocol that i find it quite cool because I don't see anything to add about people and that there is still room for improvement).
You could improve it. It talks about people, skills, motivations. It doesn't talk about strategy, markets. Maybe you have already included a remember the future and spead boat (for instance) workshop in your agenda ? And/or a product box workshop ?


Yves Hanoulle

Sep 11, 2012, 5:58:26 AM9/11/12
Thanks Pierre

For thos who don't know the perfection game: you can find it explained here

I grouped  more links about it on my blog a few months ago

the correct format is

a nr on a scale from 1 till 10
(here 7)

what I (Pierre) like about the A3 
>I don't see anything to add about people

What I (Pierre) would improve to the A3

- talk about strategy
- talk about markets
- add a "remember the future" workshop
- add a speed boat workshop 
- add a product box workshop

>> Some of these proposals can contradict. that's fine. It's up to Kevin to filter and use what he wants.
In this case the improvements that Pierre proposes are wurth 3 out of 10. 

2012/9/10 Pierre Fauvel <>
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