6th VSN Meeting - 13th July 2011

[Rob Phaal]

I'm pleased to announce the next VSN meeting, which BAE Systems has
kindly offered to host:

Date:
Wednesday 13th July 2011

Location:
BAE Systems, Stirling Square, Carlton Gardens, London, SW1Y 5AD

Theme:
Communicating with roadmaps: audience, message and format

Summary:
Communication is often cited as a key benefit of the roadmapping
approach. The visual structure provided by the roadmap supports cross-
functional dialogue during the roadmapping process, and the roadmap
produced can then be used to support communication more widely,
internally and externally. This meeting will focus on the second
aspect – the roadmap as a communication mechanism, addressing
questions such as: who is the audience? what is the message? what
format is most appropriate?

Agenda:
10:00 Arrival / coffee
10:30 Welcome and introductions
10:45 Presentations and discussion:
- BAE Systems
- University of Cambridge
12:00 Group activity: design principles for visual strategy tools
13:00 Lunch
13:30 Feedback & discussion
14:15 Review – VSN future directions
14:30 Close

To attend, please contact:
Rob Phaal, University of Cambridge
Email: rp...@cam.ac.uk
Tel: +44 (0)1223 765824

Please provide: name, contact details, organisation, nationality and
any dietary requirements. Participation is restricted, so please
confirm as soon as possible if you would like to attend. Also, if you
have a suitable presentation relevant to the theme, please let me
know.

BAE Systems contact:
Nigel Renwick
Email: nigel....@baesystems.com
Tel: +44 (0)7801 716531