What Is The Best Desktop Mail Client For Mac And Sales
Vida Hubbert
When deciding which email client to download and use, first consider what your actual needs are, as sometimes free platforms may only provide basic options, so if you need to use advanced tools you may find a paid platform is much more worthwhile. Additionally, free and budget software options can sometimes prove limited when it comes to the variety of tools available, while higher-end software can really cater for every need, so do ensure you have a good idea of which features you think you may require.
To test for the best email clients we first set up an account with the relevant software platform, whether as a download or as an online service. We then tested the service to see how the software could be used for different purposes and in different situations. The aim was to push each email client to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.
Email is still central to most business applications, regardless of which type of office software suite you use. For some, that means using Outlook with Microsoft Office, but for those using alternative office software there are also alternative email clients.
Even still, there are a number of different ways in which emails can be used and stored. The first main way is by using an email client, which will often use POP3, SMTP, or IMAP protocols to collect mail directly from a server to your PC or other computing devices. This usually means downloading and installing software for an email client to receive your emails and a server on which to store and collect your email from.
Cloud-based email web apps have become much more popular, especially due to the fact you can seamlessly switch between your desktop and phone to access your emails, making them especially accessible and easy to use.
Email clients still have their place, however, if they do generally tie you down to one device. While email clients may require a little more work to run, they also allow for more control over user data. In other words, only you control your emails, and third parties have no access to them unless you purposefully - or accidentally - allow it.
Therefore while consumers have tended toward the ease of use that web app emails allow, many businesses still prefer to control their own emails through an email server and email clients, in order to protect sensitive business data.
There are a number of email providers on the market, so below we list what we think are the best email clients currently available, before taking a look at additional options, not least email web apps.
Hiri is a paid-for premium email client that is designed primarily with business users in mind (it currently only supports Microsoft email services including Hotmail, Outlook, and Exchange), but home users will also appreciate its productivity-boosting features.
If you find yourself spending too long managing, reading, and replying to emails, Hiri is the email client for you. It includes a smart dashboard that lets you see how many unread messages you have at a glance and how long you should wait before checking them (after all, how many really need an instant reply?)
With the HubSpot Sales Chrome extension for Gmail, HubSpot Sales Office 365 add-in, or the HubSpot Sales Outlook desktop add-in, you can access your sales tools directly from your inbox. Refer to the table below to determine which extension or add-in is compatible with your setup.
You can install the Office 365 add-in individually in your account. Keep in mind that if you have multiple email accounts in Outlook, you have to install the add-in in each email account where you want to access the sales tools.
When you send a marketing email or a tracked one-to-one email from your email inbox using the HubSpot Sales Chrome extension, HubSpot Sales Office 365 add-in, or HubSpot Sales Outlook desktop add-in, or if you send a one-to-one email from a record, HubSpot will track email opens. If you're a user with an assigned Sales Hub paid seat, HubSpot will also track when the recipient clicks a link in the email.
You can send a one-to-one email that is both tracked and logged. That way, you'll receive open notifications as well as having a record of the email communication in HubSpot. If you installed the HubSpot Sales Chrome extension for Gmail, HubSpot Sales Office 365 add-in, or the HubSpot Sales Outlook desktop add-in, you can also set logging and tracking defaults for your extension.
When you send a marketing email, or a tracked sales email, HubSpot embeds an invisible one-pixel image into the email message once it is sent. When your recipient views the email and the images load, you will receive a notification that the email has been opened.
If the recipient has a very strict spam filter where they block any images or link tracking from loading in emails, your tracked email could be filtered as spam. However, email tracking tools are common, and the majority of email clients will not view your email any differently than before.
Also, in 1997, Microsoft acquired Hotmail, one of the first free, web-based email services. Hotmail became MSN Hotmail, then Windows Live Hotmail, and finally Outlook.com. Outlook.com is not a desktop email client but a free email service.
Gmail is a free email service from Google that consistently ranks highly among free email clients. Google Workspace is the G Suite business version. With Google Workspace, an administrator can create, edit, and delete accounts within their organization.
Spike is available for Windows, Mac, iOS, and Android. There are a variety of pricing plans, including a free one. The free plan lets you connect unlimited personal accounts and use some features that are considered premium with other clients, including email snoozing and shared notes.
The ideal length of an email subject line varies between mobile, desktop, and tablet devices, so keep this in mind as you craft the perfect one-liner for your sales email. On average, the maximum subject line is about 60 characters long before it gets cut off by the email provider. Campaign Monitor recommends a subject line of 41 characters so that each word appears on desktop, mobile, and tablet devices.
Rather than sending your sales emails from a generic address like sa...@imtryingtosellyousomething.com, use your personal email address or an alias that includes your first name to give your message a more human appearance.
According to Ali Powell, a former principal account executive at HubSpot, the secret to writing a phenomenal sales email subject line is to make it something about them. Mention something that couldn't apply to anyone else.
I received this bold and hilarious subject line from a sales rep earlier this year and it is one of my favorites. It may not work in every industry, but it certainly got my attention, made me open the email, and gave me a chuckle.
Even though email subject lines are short, they carry a lot of weight when it comes to the success of your sales emails. The best email subject lines are creative, compelling, and informative without giving too much away. A good subject line that piques interest is the difference between a prospect opening or ignoring an email. To see the most success in your email subject line, be flexible, always test, and get creative for the best results.
Priority email and chat support 24\/7. Phone support available during business hours.\n","originalTextAriaLabel":"Tooltip, press Enter to open.","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","dynamicBehavior":null,"maxOfLabel":"a maximum of","originalText":"Phone & Priority Support"} Custom-Coded and Pre-built Email Templates "type":"tooltip","id":"6kh1II1XsaegqZzElfcvrM","placement":"right","header":"Custom-Coded and Pre-built Email Templates","copy":"Custom-Coded Templates
\nTake control of your email design by using your own custom-coded HTML templates.
\n
Pre-Built Email Templates
\nSell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates.\n","originalTextAriaLabel":"Tooltip, press Enter to open.","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","dynamicBehavior":null,"maxOfLabel":"a maximum of","originalText":"Custom-Coded and Pre-built Email Templates" Multivariate and A/B Testing "type":"tooltip","id":"uHsbeVvTFwmKNtFy1cnAP","placement":"right","header":"Multivariate & A\/B Testing","copy":"Multivariate Testing
\nTest up to eight campaign variations to see what changes make the biggest impact on engagement and conversion.\n
A\/B Testing
\nTest different subject lines, design, content, and send-times so you can learn what works best for your audience.\n","originalTextAriaLabel":"Tooltip, press Enter to open.","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","dynamicBehavior":null,"maxOfLabel":"a maximum of","originalText":"Multivariate and A\/B Testing" Enhanced Automated Customer Journeys "type":"tooltip","id":"4l1wG669Y7VGk8MBQu75S7","placement":"right","header":"Enhanced Automated Customer Journeys","copy":"Essentials: Customer Journey Builder
\nBuild automated workflows to send relevant messages based on how your customers interact with your brand.\n
Standard & Premium: Customer Journey Builder + Branching Points
\nCreate and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder.\n","originalTextAriaLabel":"Tooltip, press Enter to open.","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","dynamicBehavior":null,"maxOfLabel":"a maximum of","originalText":"Enhanced Automated Customer Journeys" Dedicated Personalized Onboarding "type":"tooltip","id":"7rYDMYytxpmsmgGVzFkigY","placement":"right","header":"Dedicated Personalized Onboarding","copy":"Partner with a dedicated onboarding specialist with up to 4 weekly consultations to help develop a personalized action plan, provide in-depth product walkthroughs, and be your point of contact for anything you need. \nNote: this service is currently available in English, Spanish, and Portuguese only.\n","originalTextAriaLabel":"Tooltip, press Enter to open.","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","dynamicBehavior":null,"maxOfLabel":"a maximum of","originalText":"Dedicated Personalized Onboarding" Predictive Segmentation "type":"tooltip","id":"7sKxlgTVbddQ3XucXy9ZXR","placement":"right","header":"Predictive Segmentation","copy":"Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers.\n","originalTextAriaLabel":"Tooltip, press Enter to open.","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","dynamicBehavior":null,"maxOfLabel":"a maximum of","originalText":"Predictive Segmentation" Campaign Manager "type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Campaign Manager","copy":"Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view.\n","originalTextAriaLabel":"Tooltip, press Enter to open.","closeLabel":"Close Tooltip","mobileCloseLabel":"Close","dynamicBehavior":null,"maxOfLabel":"a maximum of","originalText":"Campaign Manager" See all plan details Mailchimp Recommends Standard Sell even more with personalization, optimization tools, and enhanced automations.