Over 1,00,00,000 people talk IPL online

[Vinimayam]

Over 1,00,00,000 people talk IPL online

Riding on the crest of social networking, the season 3 has had more than 10 million people sharing news, views, videos and so on about IPL online

Akanksha Prasad

Thursday, April 15, 2010

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BANGALORE, INDIA: IPL is big thing in the country today.. not only India, but the game is winning hearts of people across the globe who love cricket. Riding on the crest of social networking, the season 3 has had more than 10 million people sharing news, views, videos and so on about IPL online.

According to reports, Brand Finance, which calculates the value of a brand, said that the brand IPL alone has risen significantly. It valued IPL at $4.13 billion, more than double from last year.

The major platforms that were on the peak of activities were Google's YouTube - official and exclusive worldwide online video partner of Iplt20.com, (minus USA Live Streaming), Facebook, Twitter, Orkut and blogs.

Youtube statistics shared that around 80,000 people became its subscribers during the season, total uploaded videos came around 20,713, 485 and total channel views were around 38,786,366.

IPL also partnered with July Systems to power mobiles (m.iplt20.com), which is the mobile site for the IPL. Spokesperson at July Systems shared that the company has created the site in such a way that it works across multiple networks and over 6000 plus mobile Internet enabled handsets in India. According to them, since the launch of the IPL, July Systems has so far achieved 4.4 million unique users. The page views came around 92 million per day with 13,888 hours of video viewed.

Facebook also recorded millions of users. The search results show many forums or groups dedicated to IPL T20 or the teams. A few such teams are IPL T20 - We Love This Game (809 fans), IPL T20 (400 fans), DLF IPL (291,115 fans), IPL Indiagames T20 Fever (59,749), DLF IPL3 will ROCK!!!(155), DLF IPL 2009(597), DLF IPL (705), DLF IPL 2010 (413) and DLF IPL-BACK IN INDIA(540).

While the groups above were formed to discuss and shares views favoring the game, there were also a few forums that were formed against the hype of tournament like IPL "Just Go To Hell"(27,105).

A lot of groups were also formed based on the teams. The official groups formed by the teams received an average of 30,000 fans; posting comments, sharing links, pictures and videos. Chennai Super Kings (35,446 fans), Kings XI Punjab(18, 576 fans), Rajasthan Royals Official Fan Club (46,139 fans), Mumbai Indians(44.343), Kolkatta knight riders team (KKR)(5,751 fans), Royal Challengers Bangalore(39, 050 fans), Delhi Daredevils To Win IPL(6,210 fans) and Deccan Chargers Home (28,003 fans).

On twitter, #IPL or the #DLF IPL remained one of the most trending topic throughout the month. When the matches were not being played, the frequency of tweets came around 200 tweets in every fifteen minutes and during the matches it was around thousand tweets every fifteen minutes. These tweet not only came from the official dedicated site, news reports on live scores but also umpteen individual accounts.

IPL 's official account - IndianPremierLeague has received some 12,555 followers. The official accounts of the eight teams have considerably lower fan following like Chennai Super Kings (1513 followers), RCBTweets (2,874 followers), Kxip (2,505 followers ), KKRiders (14,408 followers), mipaltan (1,871 followers), ChargersHome (4021 followers), rajasthanroyals (1,161 followers) and delhidaredevils (1,537 followers).

A few of other accounts dedicated are IPLupdates (2,000 followers), IPL_Update(823 followers), Ipl20(431 followers), DLF_IPL3(1,338 followers), Ipllivecoverage(1575 followers) and LalitKModi (62,996 followers).

Lalit Modi, chairman and commissioner, Indian Premier League, had once said that all these innovations will significantly enrich the user experience of the global cricket fans with a direct window to the on-field action through generation next technologies. He predicted it quite well.

©CIOL Bureau

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