[PDF]->Leap: How to Thrive in a World Where Everything Can Be Copied Writen By Howard Yu

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Leap: How to Thrive in a World Where Everything Can Be Copied

By : Howard Yu

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Book Synopsis :

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do -- and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from

Book Detail :

Author : Howard Yu

Pages : 288 pages

Publisher : PublicAffairs

Language :

ISBN-10 : 1610398815

ISBN-13 : 9781610398817

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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