Questions for Air Asia Case

[gau...@vgsom.iitkgp.ac.in]

The questions for Air Asia case scheduled for October 23 are:

1. What is the general environment of the global airlines industry?

2. What factors led to the success of Air Asia as it grew and expanded from Malaysia to other destinations in Southeast Asia and be yon?

3. What broad elements of Air Asia's original business model had to be revisited as it introduced Air Asia X and moved beyond short and medium haul to longer haul service? How did its competitive environment change during this expansion?

4. How can X best leverage the extensive network of the regional sister company Air Asia to select new and profitable destinations for X?

5. What specific offerings had to be adjusted or newly provided when Air Asia X introduced long haul service? Did this differ between markets?

6. How can Darren Wright help shift his marketing team's mentality away from a start-up mindset and simultaneously prepare for a global public offering within next 12 months?

7. What is your general assessment of X's prospects and future?

Please prepare well
--

Thanks & regards

Dr Gautam Sinha

Professor

Vinod Gupta School of Management

IIT Kharagpur-721302

[O] +91-3222- 283872

[M]+91-941 209 1922

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