neu - call for papers

[Desideria Bardi]

International Conference on

Global Fashion Marketing:
Creative and Innovative Contexts
Firenze 9-10-11 November 2009
ITALY

Call for Papers

Fashion, as a concept, refers to much more than the way we dress.
Fashion is a statement, a stylised form of expression which displays
and begins to define a person, a place, a class, a time and a culture.
Fashion, Appearance and Consumer Identity is concerned with the areas
of clothing, historical costume, fashion marketing, branding,
merchandising, retailing, as well as any areas relating to consumption
and consumer identity.
Through the phenomenon of fashion the anthropological changes that
shape an age, can be picked and analysed too.

In November 2009 the Business Science Department, Faculty of Economy,
University of Florence with Moda e Modi and ATTEX Communication &
Consulting organises The Global Fashion Marketing conference that will
be held in Firenze.

Topics

PLENARY SESSIONS:

- The Post-Modern Fashion Consumer: new requirements and new
relationships
- Fashion Communication and the consequent life style definition
- Design, Creativity and Innovation in Fashion

The conference is a deliberately informal gathering of researchers,
teachers, students, and practitioners concerned with research and
teaching. The conference emphasis is on a high level of interaction,
discussion and debate in a friendly, supportive atmosphere.

You are invited to submit abstracts related to the Topics and dealing
with the following areas:

- Antropology and Sociology in Fashion
- Innovation in Fashion Industry (Ethical fashion, strategies,
products, communications, distributions)
- Fashion brands ( e-marketing, product identity and brands,
communication strategies )
- Fashion trade ( trade marketing, visual merchandising, communication
strategies )



Please note the following important dates:

- Abstracts due : 22 July 2009

- Successfull authors notified by e-mail : 30 July 2009

- Post format for registration: 30 July 2009

- Final papers : 15 October 2009

- Registration : not later than 15 October 2009


Academic scientific Committee:

- Prof. Cristiano Ciappei (University of Florence)
- Prof. Simone Guercini (University of Florence)
- Prof. Ian Taplin (Wake Forest University)
- Prof. Steven Heyes (Manchester Metropolitan University UK)
- Prof.ssa Paloma Diaz Soloaga (Fashion Business School Madrid)

All paper presented at the conference will be eligible, upon
refereeing for publication in an international journal:
Fashion Marketing and Management.

Organizational Committe:

- Dott.ssa Elena Brilli ( University of Florence )
- Dott.ssa Marinella Calzona ( Moda e Modi –Milano- )
- Dott.ssa Maria del Rosario Porras Gil ( ATTEX Communication &
Consulting )

Registration:

Conference registration will open on 22th of July. An e-mail-address
will be available:
CONVEG...@libero.it

Registration fee for the three days:
380 euro Professors, Researchers and Fashion Industry network
members
280 euro Accompanying Persons
230 euro Students and PhD


INQUIRES AND FURTHER INFORMATION

Inquires concerning general information about the Conference and
registration should be direct to the Organisational Committee:

Dott.ssa Elena Brilli
Tel. 055 4374729
E-mail elena....@unifi.it

Via delle Pandette 9
50127 Firenze
Tel. 055 4374725

We are looking forward to meeting you and sharing your success at
GLOBAL FASHION MARKETING conference, and we wish you have a special
and exciting journey in Florence.

Yours sincerely,

Dr.Prof. Cristiano Ciappei
Chairman
Business Strategies and Ethical Work
Full Professor
Business Faculty – Florence University-
Via delle Pandette 9
50129 Firenze