HOW MUCH SHOULD IT COST?
Venom Marketing
People like surprises. Unfortunately, when those surprises include a
hefty price tag, people hate them.
Here’s why professional web designs are the curveballs of the site
construction process. Well, hey, let’s look at the process first:
Buy a domain name: $10
Buy a hosting package: $60/yr. with two years prepaid – $120
You set everything up, and then you realize you need a design because
your site currently looks like 50,000 others out there. Whoops.
The problem here is that when setting up a new site, newbies often
think, “$10 for a domain? Awesome, let’s get started!”
Next, they get hit with the reality of hosting fees, and while they’re
a little bummed about having to pre-pay for two years in order to lock
in that great price of $5.50/mo., they go ahead and kick down $100-
$200 to set up their hosting.
Their tab is already up around $200, and now they’re beginning to
wonder if this web stuff is all it’s cracked up to be.
Unfortunately, they get hit with a wicked case of design lust while
browsing and getting acquainted with the blogosphere, and now they
really want a hot design. “Shouldn’t cost too much, right? After all,
look at all those cool designs out there!”
And then BAM! They get slapped with the reality that a wicked design
is going to cost them $1500+, and they totally reject the idea,
especially since the hosting fees were already a tough pill to
swallow.
Talk about your curveballs.
http://www.pearsonified.com/2006/06/how_much_should_a_design_cost.php