Company Of Heroes 2 Demo

[Custodio Groves]

Oftena great product demo video is the difference between closing a deal and losing a prospect. A great demo lets your prospects understand how your solution truly solves their pain points, streamlining their current processes while saving them time and money.

You want your video's focus to be on the product and the problems it helps solve. Videos that spend too much time on a brand's identity or culture are missing the point. A product video is not a customer testimonial video or a brand video.

There is little logic in thinking the B2B-sphere is immune to this radical shift in how we consume content. From Facetime replacing text messages and phone calls to YouTube becoming the second most popular search engine, video is where trends are headed.

We discussed how product demos are a great marketing tool to move customers along in their buyer's journey. So it follows that creating product demo videos for a cold prospect is very different from creating product demo videos for a customer who has interacted with your service.

Also, is the video trying to get sign-ups for a newsletter, a consultation scheduled, or a purchase? It's important to figure out what you're looking for from your video, as that will help you decide whether you should use an outside agency or your in-house team.

This isn't a soapbox for your company to list all of its features and the myriad ways in which you can improve a customer's life. There just isn't enough time for that. If you try to include it all, your video will come across as unfocused, and you'll lose your viewer's attention.

However, it's unlikely that a demo video will serve as the last point of contact before a customer buys your service. Instead, a demo video affirms the customer's belief that your business may offer a solution for their needs.

Salesforce's demo video is clever in that it humanizes CPQ and billing. The video starts with two employees, one representing CPQ and one billing. This demo video is also showing the solution before the pain point.

This demo video is also a great example of keeping the solution simple. We know CPQ and Billing, no matter how streamlined, isn't the kind of process you can do with a few clicks. And while the video does show us actual screens being used, it cuts away to the benefit of an employee getting a quote quickly.

However, this demo doesn't end with a CTA. We think it could have been better if they directed the prospective customer to logical next steps (in other words, encourages them down the sales funnel).

At first, the video starts a little too far away from the actual product features for our taste. It's a little hard to see, and you'd need to be full screen (or on mobile) to get all the information the demo displays.

Businesses are going to meet any service offering a way to communicate across teams with a skeptical eye. The last thing anyone wants is another channel on which to communicate. Fronter could elevate this video demo by spending more time on how its product integrates with established work processes, especially on the design front.

The demo is a long time coming. About a year of dev time and while it isn't exactly where the team wants it to be (There are a few features and quality of life and uh... things that need implemented) it should give a very good idea of the experience that Yolk Heroes is meant to be.

Yolk Heroes is a lot of things. Nostalgic gameboy throwback. Tamagotchi inspired game with a lot of JRPG in there. It's meant to be a 'companion' game. Something you check in on a few times throughout the day but mostly can leave on its own. To keep you company, really. As a very lonely person, I decided to make a game that would make me less lonely. See if it works for you!

It's a virtual pet and a virtual adventure. Become the Fairy Queen's Guardian Spirit and raise your Yolk Hero to battle the Frog Lord! This demo comes with 10 quests and is fairly 'lengthy'. However, despite it taking a good amount of time to complete, don't simply sit there! It's not really the kind of game you're meant to just sit and play.

Raise your Yolk Hero from an egg... to a hero. Make friends. Make enemies. Bicker with the Fairy queen, collect treasure, buy items, equip things, everything you might want in a game! Feed your Yolk Hero food... clean them... make them take naps. The sky is the limit!

Please remember this is a living demo! If you happen to have feedback, please don't hesitate to give it to the team. We really want this game to be the best it can be and your feedback would really help with that.

However, the business model that works for your product is ultimately chosen by your potential customers. You will see which offer has the highest conversion rate through trial and error and learn how to build a better product for those customers.

In this article, we will go over the differences between free trials and product demos in SaaS. We will go over the benefits of either model and when is the right moment to commit. In the end, we will use ourselves as a case study for why sometimes you can have the best of both worlds.

Thus, they are much warmer than the majority of MQLs that will come into your pipeline. If you have users who convert, you can then actively monitor them and see their specific actions. This information makes it easier to remove any obstacles for other users, so everyone has a uniform and optimized user journey.

There is a reason the average conversion rate for SaaS hovers around 14%. Many users are unable to answer the questions they have from a free trial alone. If they enter your product and it is overwhelming (likely because of an empty state), they will hit the road.

If you find your product experiencing any of these issues, the first place to check is your onboarding. You will have to look into how you help users get from the activation point to using all of your key features and then using your secondary features.

It takes a lot more effort from your marketing and sales teams to try and get leads to sign up for a demo than a free trial. That leads to higher costs for your sales team to show all these new prospects around and the marketing team to create those assets. You might also need to employ an extensive sales team to deal with all the companies requesting demos.

You need the right people to execute these endeavors, which takes more budget and time before you actually have people inside the product. That means developing entire sales processes and marketing campaigns for a product only you and your team really understand if it works.

Plus, if you have a great onboarding experience, you can guide your users to these key moments and features. This can be done with an interactive walkthrough, personalized welcome modals, checklists, and email follow-up.

The user can successfully set up and use the product without any outside intervention. The implementation time might just take a couple of minutes. There is a low price point that creates very little friction in the buying process.

So, many companies opt to go the demo route to answer any questions a prospect might have. Now there is no confusion when they enter the product; they understand the basic concepts and how it will help them get their job done. They also understand what makes your product different.

The more complex your product is, the higher up-market you will have to go and the higher the value of the average contract. If you have an average ACV (Annual contract value) of more than $1K, a demo is the right choice. However, now you are dealing with a completely different market and a whole different breed of prospects.

Well, the price point is higher, so it takes much more consideration from the buyer, and they need consensus from the entire company before they pull the trigger. As a result, the average sales-cycle for mid-market customers is 30 days.

There will always be a mix of prospects. These are the people who ultimately decide to use your product. By catering to both parties, you can provide even more personalized product experiences that engage users and enable customer retention.

Our recommendation is to find something in between or a mix of both for mid-market companies. This allows each group of users to see the end product and choose how they would like to learn if it is the solution they need.

Do you start a software demo with the big picture? How do you close it? Do you

have to be in sales mode? Is the focus on demonstrating the key features? We

cover the key tips of 10 companies on giving software product demos that work.

I'm going to add an additional point to this. Yes, the company has a pain

point but what if in most cases they don't feel much pain? You may want to

pitch "Stakes" rather than "Pain". Read more on strategic sales narratives

here.

"As quickly as possible, get to 'here's what you told me your goal is, here's

the challenge you told me is in the way, here's what it will look like when

our product takes down that challenge.

"It increases the chances they will be a customer for at least 60 days, since

the free credit is applied to the second billing. This gives the customer more

time to get onboarded into the system."

"If you're trying to get someone to buy and you're not listening and you go

through all your objection crap sales technique, you have what's called

commission breath and your customers smell it and feel it and they will never

buy from you"

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