Managing Your Real Estate Business

[Edward Van Zyl]

Managing Your Real Estate Business

There are a number of administrative tasks that are at the core of a well-run real estate business. A good real estate agent:

• Keeps up with local and regional market activity and industry news
• Researches active, pending, and sold listings and reviews the daily MLS Hot Sheet or Activity Report
• Completes, submits, and files paperwork, such as real estate documents, agreements, and records with the proper state agencies
• Plans and coordinates appointments, open houses, showings, and meetings with clients and other real estate agents
• Develops marketing plans for listings and creates fliers, newsletters, and other promotional collateral
• Responds to incoming emails and phone calls
• Update websites, social media profiles, and blogs

Many successful real estate agents have an assistant or office manager to assist with the day-to-day activities, allowing the salesperson or broker to focus on more direct revenue-generating activities.