Top 10 Dog Food Companies - Who Rules in the World of Dog Food?

[Lester Richards]

The members in the top 10 of dog food manufacturers do not change much
over time. In fact, only mergers and acquisitions typically change who
the main players are and what their exact position is in the top 10 in
the dog food industry.


Mars Inc. (Mars Petcare)Their top dog food brands include Pedigree and
Cesar. Mars achieves knowledge about dog nutrition through Waltham
research centers.
Nestl' SA (Nestl' Purina Petcare)Their top dog food brands include
Purina One, Purina Pro Plan, Beneful and VitaLife.
Procter & Gamble Co. (P&G Petcare)Their top dog food brands
include Eukanuba and Iams.
Colgate-Palmolive (Hill's Pet Nutrition)Their top dog food brands
include Hill's Science Diet and Hill's Prescription Diet
Del Monte Foods Co.Their top dog food brands include Nature's Recipe,
Meaty Bone and Kibbles 'n Bits
Agrolimen SA (Affinity Petcare SA)Their top dog food brands include
Affinity, Brekkies and Ultima.
Nutro Products Inc.Their top dog food brands includes Natural Choice
Complete and Ultra Dog. Nutro has staked its success and growth on a
commitment to the pet speciality channel and usage of all-natural
ingredients.
Unicharm Corp. (Unicharm Petcare Corp.)
Nisshin Seifun Group Inc. (Nisshin Petfood Inc.)
Nippon Flour Mills Co. Ltd. (Nippon Petfoods Co. Ltd.) Just bear in
mind that this is a list of most succesful dog food companies in the
world in terms of market share, market growth and financial results.
It's NOT a list of best dog food quality in descending order but of
course such a list would be the single most important one for you and
your furry friend.

Dog Food Manufacturers Mars and Nestl' Rule Half the Dog Food World
The two biggest dog food companies are Mars Inc. and Nestl' SA,
together they take up almost half of the total global market for dog
food. They rule both in developed markets as well as in emerging
markets. Mars and Nestl' are similar in the following:


World-wide presence
Broad brand portfolios
Their focus on economy brands (mid-priced dog food that can be bought
at grocery stores) helped to establish a strong consumer base.
Extensive distribution networks
Efficient and strong brand marketing

The remaining half of the market is for all other dog food
manufacturers to divide. Del Monte Foods has a limited global presence
but will take a larger bite out of the dog food market through recent
acquisitions.
Developed Dog Food Markets
The market for dog food is expected to increase at least until 2010.
New products are developed because of new scientific insights, pet
pampering and a desire for convenience.
In developed markets the main trends are pet humanization and
convenience packaging. This drives dog owners to buy more dog treats
and more expensive dog food (including premium dog food, natural dog
food, functional dog food and human-style products). So premium and
super premium dog food show the biggest growth in developed markets.
Companies that benefit from the premium dog food and super premium dog
food trend in the US are amongst others Procter & Gamble Co,
Colgate-Palmolive and Nutro.
The last three dog food companies in the top 10 list are Unicharm
Corp., Nisshin Seifun Group Inc. and Nippon Flour Mills Co. Ltd. and
these are all Japanese dog food manufacturers. Japan is the world's
second largest market for pet products (the US being the biggest
one).

Recipes For Delicious, Economical, Healthful Dog Food - http://foodfdog.key.to/

--
You received this message because you are subscribed to the Google Groups "Vancouver Dog Lovers" group.
To post to this group, send email to vancouver...@googlegroups.com.
To unsubscribe from this group, send email to vancouverdoglov...@googlegroups.com.
For more options, visit this group at http://groups.google.com/group/vancouverdoglovers?hl=en.