Jordan Harbinger: [00:15:55] Okay. And so understanding what we feel slash why we feel it sounds powerful. If we're talking about things that are on a spectrum and our body that we can kind of, I mean are you teaching people to regulate their feelings or are you teaching them to just be more aware of them? I guess that's the starting point here because it seems like on the show of course, which is slightly different, Wendy's trying to get people to feel a certain way, feel more powerful, but really it sounds like in market mind games and in your work, you start with understanding what you're actually feeling in the first place and why we're feeling it in the first place.
The new imperative for deciphering and disentangling the mind games of markets, and of all uncertainty, lies in the individual experience of what I call the fC. This fC refers to the feelings context or context of feelings we bring to each and every perception we have, judgment we make, and decision we act on. It also follows then that looking at markets from the perspective of the collective fCs offers the student something much more useful than attempting to find the missing natural mathematical law.
Drew: Well, as you mentioned, he wasn't family to start with but. Nah, look I think the biggest thing when kind of looking at a business partner relationship is making sure that the person that you're partnering with has really contrasting and complementary skill sets to yourself. One of the biggest things about Troy and I is that you know, I'm really passionate about the operational side of things, the running of the business, innovation, etcetera. Troy's really passionate about stakeholder management, the finance of the business, the marketing piece. So given that we've got such different skill sets, it's really easy to kind of work on different things in a collaborative way and you know, you find that you're clashing less. Whereas I think, if you get someone that's absolutely like-minded to you and wants to work on the same things, you're probably in for a bit of a tougher ride.
Drew: If it was the money we would've been out five years ago. So, you know, we are so passionate about what we're trying to create. We are so passionate about genuinely making an impact and having a difference in people's lives with a particular interest in diabetes and obesity. And a stat that I heard really early on that diabetes is the sixth highest cause of death in Australia is mind-boggling. And you know a major cause of diabetes is all these high sugar soft drinks that we have in the market. So we felt compelled and we felt that we had really an obligation to create something which was going to give an alternative to those people, and have a better impact on the wider health of the community.
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