Atthe time of airing, Crash Landing on You became the highest-rated tvN series and the second highest-rated series in Korean cable television history in both viewership ratings and number of viewers.[6]
Yoon Se-ri (Son Ye-jin) is a successful South Korean businesswoman and chaebol heiress. One day, while paragliding in Seoul, she is blown off course by a tornado and crash-lands in the North Korean portion of the DMZ. Ri Jeong-hyeok (Hyun Bin), a member of the North Korean elite and a captain in the Korean People's Army is patrolling and discovers Se-ri. He is persuaded to hide her and help her return to the South.
One day, while Yoon Se-ri (Son Ye-jin) is paragliding in Seoul, a sudden tornado blows her off course and knocks her out. She awakens to find her paraglide hanging in a tree in a forest in the North Korean portion of the DMZ. There she meets Ri Jeong-hyeok (Hyun Bin), who eventually gives her shelter and develops plans to help her return to South Korea secretly. Over time, they fall in love, despite the divide between their respective countries.
Back in South Korea, Yoon Se-ri's family suppresses the news of her disappearance, fearing it will depress the stock price of Queens Group. Just before Se-ri went missing, her retiring father had told his family that he intended to make her his successor, based on her ability as a businesswoman, which she proved by building her own company, Seri's Choice. Her half-brothers, Yoon Se-jun (Choi Dae-hoon) and Yoon Se-hyung (Park Hyung-soo), each hoped to be their father's replacement but they have struggled to manage the subsidiaries under their control. The brothers are supported by equally-ambitious wives, Do Hye-ji (Hwang Woo-seul-hye) and Go Sang-ah (Yoon Ji-min), respectively. In Se-ri's absence, Se-hyung uses unscrupulous means to win the succession battle, while his wife Sang-ah attempts to take over Se-ri's Choice.
Se-ri and Jeong-hyeok's story is intertwined with that of Seo Dan (Seo Ji-hye) and Gu Seung-jun (Kim Jung-hyun). Dan is the sophisticated daughter of a wealthy North Korean department store owner. She has been studying the cello in Russia for several years but returns to marry Jeong-hyeok, to whom she is engaged through an arranged marriage though they have only met a few times. As she returns to Pyongyang, she crosses paths more than once with Gu Seung-jun, who has fled to North Korea (with the protection of corrupt North Korean officials) in order to escape the pursuit of Se-hyung, under whose incompetent watch he had embezzled large amounts of funds.
The premise of Crash Landing on You was inspired by a real event involving South Korean actress Jung Yang.[14][3][15] In September 2008, Yang and three others had to be rescued after bad fog had caused their leisure boat to drift "into the maritime boundary between North and South Korea".[14][16] Park Ji-eun, the drama's screenwriter,[14] was introduced to North Korean defector turned film adviser and writer Kwak Moon-wan, who became part of the writing team.[17][18] Kwak, who studied film directing in Pyongyang and had also been a member of an elite security force protecting the Kims, helped in crafting the plot and in conceptualizing the setting and scenes portraying North Korean life.[17][18]
The first script reading took place on July 31, 2019, in Sangam-dong, Seoul, and filming overseas started at the end of August 2019.[21] North Korean scenes were shot in South Korea and Mongolia.[3] Scenes that took place in Switzerland were shot on location.[3] The village of Iseltwald, one such location, experienced a tourism boom as a result.[22][23]
The following is the official track list of Crash Landing on You (Original Television Soundtrack) album. The tracks with no indicated lyricists and composers are the drama's musical score; the artists indicated for these tracks are the tracks' composers themselves.[24][25][26] Singles included on the album were released from December 15, 2019, to February 16, 2020.[27]
With 1.75 billion online views, Crash Landing on You outperformed the prior leader, Mr. Sunshine, as of February 17, 2020.[41] The drama's success helped to boost brand items due to product placement. The lead characters portrayed by Hyun Bin and Son Ye-jin ate Gold Olive Chicken, a product which had a 100% sales improvement due to the show.[3][42] There was also an increase in sales of the Swarovski earrings worn by Son Ye-jin.[43]
Crash Landing on You was a huge success in China. The hashtag for the final episode received over 460 million views on Weibo.[44] The drama's main streaming website, which holds the copyright in China, crashed on the night it aired the final episode due to the sheer number of users.[45]
The show was also extremely popular in Japan[14] during the period of the COVID-19 pandemic via Netflix.[46][47] While the Korean Wave is a historically prominent component of media within Japan, Crash Landing on You has been uniquely influential there, in part due to its portrayal of daily life in North Korea.[46] The series was featured on Japanese-Netflix's top 10 for an astonishing 69 consecutive weeks.[48]
In the United States, Variety named Crash Landing on You one of "The Best International Shows on Netflix",[50] and one of the "Best International TV Series of 2020".[51] Time also ranked it as one of the best Korean dramas on Netflix.[52] Elle ranked it number 1 (out of 10) on the October 2020 "10 Best K-Dramas To Binge-Watch On Netflix" list,[53] and Vogue listed it as one of "Netflix: 4 Korean dramas to discover this summer".[54] Boy Genius Report ranked it number 2 of the five "K-dramas you absolutely must watch on Netflix".[55] BuzzFeed listed it as number 3 of the "Top 27 best K-dramas on Netflix".[56] Forbes noted that it ranked number 1 out of the top 10 on a Netflix's Instagram list of its most romantic series,[57] and Screen Rant ranked it as having the number 2 (out of the top 10) "tear-jerking scenes in K-dramas".[58] In addition, Jo Walker of The Guardian's "Stream Team" called it "addictively off-the-wall, heartbreaking and hilarious".[59] Adella Suliman and Stella Kim of NBC News also suggested that the drama "features all the ingredients a viewer could wish for" and has "drawn a global audience of millions, many no doubt searching for entertainment as they while away their time in coronavirus-related lockdowns".[60] Wadzanai Mhute of The Daily Beast argues that Crash Landing on You, "was a cultural phenomenon in its native South Korea, and it's gone criminally overlooked in the States, where it's available to stream on Netflix".[61] Megan O'Keefe of Decider states that, "Crash Landing on You is a show unlike anything you've ever seen. It has insane action sequences, glorious montages of wealth porn, unblinking looks at the impoverished lives of everyday North Koreans, and one of the most heart-wrenching love stories in ages. With 16 90-minute-long episodes, it's truly a feast to be savored and the perfect antidote to the winter quarantine blues."[62] Al Jazeera stated that it is a Hallyu success.[63]
Although the series is a work of fiction, it has received positive reviews from North Korean defectors for its depiction of everyday life in North Korea. At the same time, some details, such as the availability of food, relatively warm behavior of the army and the ease with which the characters cross the border have been criticized.[64][20][17][65][60] Kim Ah-ra, one of the extras who portrayed a North Korean villager, is a writer and actress from North Korea who states that she felt "like [she] was actually back in a North Korean village".[65]
Kwak Moon-wan, a North Korean defector, who had served with the Supreme Guard Command (which protects the ruling Kim family) worked as an adviser for the series, providing the writers with details about life in North Korea as well as North Korean governmental agencies that added credibility to the show.[66] He acknowledged some of the criticism, admitting that he has taken liberties with the depiction of North Korea (such as not mentioning food shortages), but rejected the claim that he was glamorizing the regime or drawing a false equivalence, saying that the show also depicted some of the darker aspect of life under the regime, such as the issue of kotjebi (child homelessness) and the frequent power cuts. Some North Korean refugees, such as Chun Hyo-jin, who defected from the border village of Hyesan at the age of nineteen, tend to agree: "Even if what they say, that it glamorizes North Korea, is true, would they choose to live there? I don't think so." Even though the drama leaves political matters aside, which are essential to the North Korea issue as she sees it, she says it still is of great significance: "Its depiction of North Korea is a bit far from reality, but it has made the people interested in North Korea."[67] The drama's producer Lee Jung-hyo said during a press conference in Seoul in December: "I know some people are uncomfortable about our subject, North Korea, but we don't portray a wholly authentic North Korea in our drama. Most settings are closer to a fantasy, although some aspects do reflect real North Korean life."[68]
There were also critical responses to the themes of the drama in both regions. In January 2020, The Christian Liberal Party (CLP) filed a complaint in South Korea against tvN at the Seoul Metropolitan Police Agency, accusing the network of glamorizing North Korea through this series, in violation of the National Security Law.[73][74][unreliable source?][75] Then, in March 2020, a few North Korean media outlets criticized unnamed South Korean programs and films that explored relations between North and South Korea. While Crash Landing on You was not directly mentioned by the media outlets, it was perceived to be among the referenced works. Another is the 2019 film Ashfall, although that film was also not directly cited in the articles.[76][77]
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