A Ton Of States Are Investigating Facebook And Google For Privacy Failings And Anticompetitive Behav

[Eveline Harer]

Texas led a group of 10 states to sue Google on Dec. 16, 2020 over an alleged digital advertising monopoly that began with its acquisition of the DoubleClick ad server. The lawsuit claims a slew of ad tech-related offenses, including maintaining monopolies on both the buy and sell sides, making the use of its publisher ad server a requirement for the use of its ad exchange, using privacy as an excuse to further its business interests, and trying to destroy header bidding through a clandestine deal with Facebook. The judge unsealed the lawsuit in October 2021, revealing many juicy details, including allegations that Google extracts a tax of 22%-42% on the ad dollars flowing through its system. It also claims that Google\u2019s Project NERA and Privacy Sandbox, a set of proposals meant to replace third-party cookies, are aimed at limiting \"publishers\u2019 ability to identify and track users, and to position itself as the arbiter of identification and targeting on the open web.\" What\u2019s next: The states filed another amended lawsuit in November 2021 with more evidence of Google's anticompetitive behavior. In July 2021, 36 states and Washington, DC, filed an antitrust lawsuit against Google over its Google Play Store practices. At issue is a requirement that all app developers that use the Google Play Store will pay a 30% commission on the sale of any digital services or goods. Android phones feature the Play Store as the default app store, although users can download apps from elsewhere. What\u2019s next: The trial is scheduled for fall 2022.

A Ton of States Are Investigating Facebook and Google for Privacy Failings and Anticompetitive Behav

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