October UX Bookclub Tuesday 21: Practical Ethnography: A Guide to Doing Ethnography in The Private Sector’ by Sam Ladner.

[UX Melbourne Announcements]

It’s time for the October UX Melbourne bookclub! For the next event, our book is ‘Practical Ethnography: A Guide to Doing Ethnography in The Private Sector’ by Sam Ladner.

Watching people in their natural habitat is one of the most insightful research techniques in a UX-ers toolkit. Sam identified that many of the current books on the topic are focused on academic audiences. In this new book, the author explores how to utilise ethnographic research within a business context, where time and stakeholder buy-in is likely to be minimal or non-existent.The book provides step-by-step guidance covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies.

The Australian distributor, Footprint Books, has generously offered us a 15% discount and free delivery! Please use the discount code PE15.

Do I have to read the book?

We do welcome everyone but research* shows that people who read even some of the book will get 80% more out of the night!

http://www.practicalethnography.com/ 

When is it?

Tuesday 21st October; 6.00pm for a 6.30pm start

Where is it?

To be announced. We know we keep moving; we are just trying to find the perfect space for our events!

How much does it cost?

Nothing, it’s absolutely free. Just turn up and buy something from the bar to thank them for their support of UX Melbourne.

I can't wait that long, what do I do in the meantime?!

Get chatting on Meetup discussions. http://www.meetup.com/uxmelbourne/events/206360812/

See you there!

*Not based on rigorous research