UX Book Club September 17 - 'Content Strategy for Mobile' by Karen McGrane

[Irith]

Hi UXers

The UX Melbourne calendar is filling up fast, but don't forget to start reading for our September book club. Our next book is 'Content Strategy for Mobile', by Karen McGrane.

Here's the Foreword as a taster:

"You don’t get to decide which platform or device your customers use to access your content: they do.

Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time?

Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions."


You can get a 10% discount from the publishers A Book Apart using this code: UXMBC813
The discount is valid until 30 September.

Details are here:
http://www.abookapart.com/products/content-strategy-for-mobile
It looks like it's only available from the publisher or Amazon.

Karen actually visited UX Melbourne way back in 2010, here is the promo for her visit:

http://uxmelbourne.org/2010/06/special-event-karen-mcgrane-on-content-strategy/

Karen has a blog full of interesting stuff http://karenmcgrane.com/

WHEN?

Tuesday 17 September
6.00pm for a 6.30pm start

WHERE?

Royal Melbourne Hotel, Governor's Room
(Turn left before the main entrance and follow the signs)
629 Bourke Street
http://goo.gl/maps/XJNiZ

DO I HAVE TO READ THE BOOK?
No, all welcome, even if you haven't read the book.

Don't forget our special UX Australia drinks night with Jeff Gothelf Tuesday 27 August too, what a lot of UX goodies the next few weeks!

Happy reading