Next up for the Dallas UX Book Club:
Designing for the Social Web by Joshua Porter
Wednesday, June 23, 7 pm
Starbucks, Mockingbird Station
Facilitator: Well, we need one. Anyone interested?
From the Back Cover:
Designing for the social web is about much more than adding features.
It’s about embracing the social interaction of the people who make you
successful—and then designing smartly to encourage it.
You’ll discover:
• The real reasons why people participate online and the psychology
behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is
using it
• How to analyze the effectiveness of your application screens and
flows
• How to grow your social web application from zero users to 1000—and
beyond
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