Hello all,
Just wanted to let you know that Stephen Anderson, author of Seductive
Interaction Design, our February 11 book, is speaking this week at
Dallas Refresh. Here are the details:
A Pleasure Doing Business
What makes something emotionally engaging? And is there a place for
delight in business applications?
Find out as we redesign a familiar business tool using ideas from
behavioral economics, neuroscience and game mechanics.
During this "mini-workshop," speaker Stephen P. Anderson, author of
the book "Seductive Interaction Design," will guide you through
specific examples of sites who've designed serendipity, arousal,
rewards, and other seductive elements into their applications,
especially during the post-signup period, when it's so easy to lose
people. He'll demonstrate how to engage your users through a process
of playful discovery, which is vital whether you make consumer
applications or design for the corporate environment.
Bio
Stephen P. Anderson is an internationally recognized speaker and
consultant based out of Dallas, Texas. He created the Mental Notes
card deck, a tool that's widely used by product teams to apply
psychology to interaction design. He's also of the author of the book
"Seductive Interaction Design," which explores this topic of
psychology and design in more detail.
Prior to venturing out on his own, Stephen spent more than a decade
building and leading teams of information architects, interaction
designers and UI developers. He's designed Web applications for
technology startups as well as corporate clients like Nokia, Frito-
Lay, Sabre Travel Network, and Chesapeake Energy.
Between public speaking and project work, Stephen offers workshops and
training to help organizations manage creative teams, make use of
visual thinking, and design better customer experiences.
When:
January 12th from 7:00PM to 9:00PM
Come early (7:00) to mingle with like-minded designers and developers
and then soak in a fresh presentation (7:30).
Free Pizza & Drinks
We’ll provide the pizza and drinks, thanks to Improving Enterprises if
you provide the questions and conversation.
Where:
Improving Enterprises
16633 Dallas Parkway, Suite 100
Addison, Texas 75001
Mental Notes
http://getmentalnotes.com/
Seductive Interaction Design
http://www.amazon.com/Seductive-Interaction-Design-Effective-Experiences/dp/0321725522/ref=sr_1_1?ie=UTF8&qid=1313413217&sr=8-1