my apologies for sending this announcement out so late.
Hamid Nazerzadeh from Stanford will be giving a theory colloquium talk
today (Thursday) at 4pm in SSL 150. Here's the relevant information:
Date: Thursday, 02/05/2009, 4:00 PM
Location: SSL 150
Title: The Optimization and Economic Aspects of Internet Advertising
Speaker: Hamid Nazerzadeh, Stanford University
Abstract:
In the last few years, Internet advertising has grown to a
multi-billion dollar market, and has become the dominant business
model for the companies that provide content and services online.
Hence, there has been a surge of interest in the problems emerging in
the design and implementation of these markets. In this talk, I will
discuss some of these problems with a focus on sponsored search, the
auctions run by search engines such as Google, Yahoo!, and MSN to sell
advertisement space alongside the search results. In this context, I
will talk about online allocation of advertisement space and designing
cost-per-action mechanisms.
--
David Kempe <dke...@usc.edu>