Hamid Nazerzadeh talk today, 4pm

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David Kempe

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Feb 5, 2009, 3:10:12 PM2/5/09
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Hi everoyne,

my apologies for sending this announcement out so late.
Hamid Nazerzadeh from Stanford will be giving a theory colloquium talk
today (Thursday) at 4pm in SSL 150. Here's the relevant information:

Date: Thursday, 02/05/2009, 4:00 PM
Location: SSL 150
Title: The Optimization and Economic Aspects of Internet Advertising
Speaker: Hamid Nazerzadeh, Stanford University

Abstract:
In the last few years, Internet advertising has grown to a
multi-billion dollar market, and has become the dominant business
model for the companies that provide content and services online.
Hence, there has been a surge of interest in the problems emerging in
the design and implementation of these markets. In this talk, I will
discuss some of these problems with a focus on sponsored search, the
auctions run by search engines such as Google, Yahoo!, and MSN to sell
advertisement space alongside the search results. In this context, I
will talk about online allocation of advertisement space and designing
cost-per-action mechanisms.

--
David Kempe <dke...@usc.edu>

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