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Game Theory and Human Behavior: Ad Exchanges
/*Time and Date*/
12:00:00 PM on 9/6/2011
/*Location*/
EEB 248
/*Details*/
Speaker: S. Muthukrishnan
Date: September 6, 2011
Time: 12:00 PM - 1:30 PM
Venue: EEB 248 (Electrical Engineering Center: http://web-app.usc.edu/maps/)
About the Talk:
Title: Ad Exchanges
Abstract: How are display ads placed on websites? Increasingly, display ads are transacted via two-sided markets (aka ad exchanges) that bring online publishers and online advertisers together in real time. In this talk, I will present an overview of such exchanges and discuss various research issue...read more at event URL-
http://www.cs.usc.edu/calendar/csevent.asp?Event_ID=1262
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