Salute to the Nigeriam marketing men and women

[Augustine Togonu-Bickersteth]

Salute to the Nigerian  Marketing men and women by

 Augustine Togonu-Bickersterth,london England

“Experts  urge marketers to redefine roles”

 so is the caption in the punch newspaper  of today

 September 25 2022  This is their own time!

We are now in the era of marketing men and women.

         We need the marketing men for instance to reverse

 the financial flow outside the country.to address nigerias

 love for imported goods and services ,to buy made in nigeria

We need them to globalize nigeria products and services.

 Happily they are already achieving results. According to the

Central bank of Nigeria,  nigeria recorded an increase of 890 

million dollars for non oil exports in 2022.thats the spirit.this is

 the way forward.:export marketing. We either export or we die.

We need marketers  for behavior modification.to galvanize  nigerians  in

 a progressive and fruitful direction. in the interest of national

 development.Call it social marketing or like Babangida, Mass mobilization

 We need  marketers in specialized areas like city marketing because

 cities are competing with cities all over he world for

 tourists, investment, and special events like conferences, executive boot

 camps,sporting competitions, festivals etc

     Marketing is the first and last thing in business.if there is no market

There would be no business and therefore no development.

and consequently no nigeria

we need  the marketers  to rescue nigeria from its  present

 economic quagmire. 

Its great that the chief  marketing officers around the country

 are coming together to deliberate on the wary forward