One someone go trash and set an arson at Meta office at Rothschild Boulevard, Tel-Aviv, Israel

[Michael Zimmerman]

Facebook – Tel Aviv Offices
FIRM
Setter Architects
CLIENT
Facebook
SIZE
32,000 sqft
YEAR
2015
LOCATION
Tel Aviv, Israel
INDUSTRY
Technology
Setter Architects has designed the Israeli offices of Facebook which are
spread over four floors in a high rise building located at Rothschild
Boulevard, Tel-Aviv.

Synched with the company’s values the space serves its inhabitants.
Accordingly, the design is functional, organic, natural, real and even
simplistic in some ways.

As a part of Facebook’s networking mentality the company encourages
collaborative work between employees; Open, fluid, and dynamic spaces
that allow for various seating and working arrangements, unique and
different encounters, transparency and change, all in an effort to
enable the employees maximum flexibility that spurs spontaneity and
creativity.

It is plain to see, that there is an emphasis on relating to the urban
environment in which the office is located, a local cultural and social
habitat that incorporates elements from the middle-eastern, Tel-Aviv and
Jaffa principles, as well as the use of recycled materials.

Respectively, the materials and architectural elements that were chosen
were reinterpreted, yielding unique artifacts such as: window shutters
from the settling Templar period converted to a shutter cladded kitchen
island, the well-known ornamental tiles reintroduces as imprinted
arabesques on the concrete floor, both residing in the cafeteria.

The above mentioned elements provide the restaurant a local urban feel.
In another area, vintage wood panels were taken apart and reconstructed
to form a library in the center of the open space. Additional local
objects include old solar water heaters and gas tanks that were
transformed into planters that enrich and embellish the space.

Another principle that dominates the space is bringing in the outdoors.
A vertical green wall is positioned on one of the floors; it serves as a
dividing partition as well as a breath of fresh air exhuming livelihood
to all passerby.

One of the feature components in the space is the stairwell. The
staircase is composed of steel and the rail of metal mesh net, a
material that was very popular in Tel-Aviv’s past construction. The wall
of the stair shaft entails in it (throughout the four floors) a custom
made artwork by Israeli artist FALUJA. The art integrates colorful
arabesque graphics and various wooden elements that create a harmonious
three dimensional visual.

Nowadays the employees enjoy an open, well-lit and functional workspace;
its main goal is to serve the personnel and grant them diverse seating
and working areas. The materialistic aspect was inserted into local
artifacts that were reinterpreted and reinstated as elements of design,
combining colors and textures that capture the eye and warm the heart.

Design: Michi Setter, Setter Architects
Project Designer: Shirli Zamir
Project Manager: Chen Yaron, Yaron-Levy
Contractor: Weiss Bros.
Photography: Itay Sikolski