Resume: MARKETING DIRECTOR
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ResumeId: 1000096593
Position: MARKETING DIRECTOR
City/State/Zip: PASADENA, CA 91101
Location:
Relocate: Y
Years Exp: 10/20
Salary: 75000+
Salary Type: YR
Position Type: P
Resume:
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Experienced in developing budgets and tracking budget items.
* Analyzed geographic statistics of buyers in the companyÆs four major markets: banking and mortgage products, healthcare, payment systems and accounting.
* Reviewed and created charts and graphs of the purchase, renewal, and projected performance of the companyÆs magazines, newsletters, conferences and books.
* Oversaw the creation of budgets and reporting for the companyÆs 70+ products.
* Served as a liaison in conversion of National Mortgage News and itÆs various products to F&GÆs subscription management process.
* Part of a team to evaluate, refine and test software used for in-house product fulfillment.
NATIONAL MORTGAGE NEWS (August 1988 to March 1995)
Director of Marketing New York, NY
* Responsible for planning circulation, advertising and telemarketing programs for existing and new products, including National Mortgage News, Problem Asset Reporter, Community Investment Reporter, Managing Mortgages, National Mortgage Technology Review, ôStrategies for Profitö instructional video tapes and seminars.
* Evaluated current office techniques and implemented plans to reduce expenses and improve service. Projects include the transfer of an outside service bureau to an in-house computer network to maintain sales of new products and services. Established standardized reporting for BPA audits. Conducted readership surveys to analyze current readership.
* Planned and organized seminars, recruited speakers, negotiated contracts and developed marketing campaigns.
* Organized exhibits at national trade shows. Served as product representative.
SNL SECURITIES, L.P. (March 1987 to May 1988)
Director of Marketing New York, NY
* Designed and implemented campaigns to inform the investment community of the operations of this new securities research firm specializing in the thrift industry.
* Produced highly successful direct mail and telemarketing programs selling research to the investment banking communities throughout the United States
* Responsible for coordinating printing of SNL Quarterly Thrift Digest (1,000+ pages each quarter) and SNL Monthly Market Report, quarterly mailings of brochures, copy writing and company design and image coordination.
* Served as press representative, wrote press releases and assisted in development of weekly column for National Thrift News.
IVAN F. BOSKEY & COMPANY, L.P. (June 1985 to March 1987)
Assistant to the Senior Vice President/CFO New York, NY
* Produced weekly reports on return to investors, trading activity and on the companyÆs investment portfolio.
* Responsible for cost analysis of potential real estate acquisitions.
* Researched target thrift and insurance company acquisitions and background of potential investors.
* Maintained files of investors and executed all investor correspondence in conversion from Corporate to Partnership form.
PLAYWRIGHTS HORIZONS (March 1984 to June 1985)
Marketing Director New York, NY
* Developed copy and marketing concepts for subscription season and for new plays by American playwrights.
* Planned and implemented subscription campaign that produced the companyÆs largest member audience, doubled contributed income and yielded its highest renewal rates.
* Oversaw 15 temporary staff members for in-house mailings of subscription brochures.
* Ability to adapt mini-computer from manual systems resulted in being placed in charge of its use and served as consultant to various departments in its application to their individual needs.
CIRCLE REPERTORY COMPANY (August 1982 to March 1984)
Subscription Manager New York, NY
LOUISIANA STATE UNIVERSITY (August 1980 to May 1982)
Instructor Baton Rouge, LA
*Business Communications *Small Group Discussion *Public Speaking
EDUCATION
University of North Carolina at Chapel Hill
BA in Speech Communication with Honors
Second Major in Dramatic Art
Louisiana State University
Speech Communication/Theater/Radio & Television
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ResumeId: 1000095052
Position: MARKETING DIRECTOR
City/State/Zip: KATY, TX 77450
Location: OK
Relocate: Y
Years Exp: 20+
Salary: Open
Salary Type: YR
Position Type: P
Resume:
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SUMMARY
Marketing/Advertising executive with a proven track record of success in both corporate and ad agency environments. Experi-ence strongly concentrated in business-to-business and consumer services with emphasis in tele-communica-tions, energy, manufacturing, employee leasing, theme parks, transportation, mass transit, real estate, high tech, restaurants, farm equipment, and banking. Have managed marketing for established brands and new product introduction. Supervised staff of thirty-five and marketing budgets to $8 million. Strong strategic planning skills. Use creative approach to problem-solving and team approach to manag-ing people and projects. MS/MBA educated. Computer literate.
EXPERIENCE HIGHLIGHTS
ROBERT BUFFUM, INC. -- Katy, TX 10/1998-Present
Principal & Marketing/Marketing Communications Consultant. Developed marketing, advertising, internet and direct marketing strategy for local clients including Genesis Training Solutions.
W. ROBERT MICHAELS & CO. -- Houston, TX 1/1995-10/1998
Management Consultant. Responsible for identifying new business prospects and developing a plan to convert them to clients. Approached business development solo and in team efforts with two partners. Managed client relationships for partners and for personal clients in a manner to expand and strengthen them, resulting in continual repeat business and new client referrals. Have participated in special projects on behalf of clients, including market research and strategic planning.
ROBERT LUECK CONSULTING -- Houston, TX 9/1993-12/1994
Principal & Marketing/Marketing Communications Consultant. Developed marketing, advertising, and sales strategy for local, national and international clients such as Austin Now, Inc.; South Shore Trading; and Eastex Energy.
* Negotiated exclusive marketing rights on American-made products and developed overseas distribution channels for South Shore Trading.
SPACE CENTER HOUSTON -- Houston, TX 7/1991-9/1993
Director of Marketing. Non-profit education foundation at the Johnson Space Center. Reported to GM. Responsibilities: Marketing planning, advertising, public relations, relationship marketing, marketing re-search, corporate sponsorships, group sales and sales promotion. Managed $2 million + budget. Created marketing department from zero. Grand opened NASA's newest and most impressive visitor's center.
* Increased sales over 120% while raising prices. Developed strategic marketing plan and pricing structure for tourist attraction that had been free to the public. Increased attendance by more than 120% from an average 800,000 annually to almost 1,000,000 in the first year.
* Increased awareness from 15% to over 90% in 1 year through an integrated marketing communica-tions campaign that garnered over $1 million in free publicity worldwide and won the best PR cam-paign of the year award in Texas as well as several gold and silver ADDYs.
Robert B. Lueck Page Two
SEA WORLD OF FLORIDA, INC. -- Orlando, FL 1988-1990
Director of Marketing Services. $150 million marine life theme park. Reported to VP Marketing. Responsi-bili-ties: Advertising, marketing research, and sales promotion. Managed $8 million budget. Actively involved in strategic marketing planning. Member of Executive Park Operating Committee. Also served as Director of Advertising and Director of Creative Services.
* Increased attendance 11%, generating an additional $350,000 in profits in 120 days through a spe-cial promotion -- developed concept, directed marketing communications campaign.
* Saved Over $671,000 in one year-- Reorganized department, established job descriptions, initiated project management tracking to save company over $371,000. Developed budget procedures to save the company an additional $300,000.
RBL&A ADVERTISING -- Dallas, TX 1980-1988
Principal & Client Services Director for this $600,000 (fees) marketing communications consulting firm. Developed marketing, advertising, and PR for local, regional, and national clients such as South-western Bell Telephone; Millicom, Inc.; Northern Telecom; Nipak, Inc., Dresser Industries; Southmark Communi-ties; Delta V Instruments; Titus Communications; Bestolife Corporation; and Omnistaff, Inc.
* Increased sales over 500% for Omnistaff, Inc. through a coordinated marketing campaign. Devel-oped research, marketing communications materials, and managed publicity & PR roll-out. Increased revenues from $28 million to over $150 million in 18 months.
* Sold out in 1 year Southmark Communities' Highland Place condominium development in Dallas, Texas, through a targeted communications effort that resulted in closing 50% of those pre-qualified visitors to the project.
Account Experience: Lone Star Gas; Chili's Restaurants; Victoria Bank & Trust; Lincoln Property Company; National Bank of Commerce; Smith Homes; Alcon Laboratories; La Quinta Motor Inns; Dresser Industries; Frigiking; Varo Semiconductor; Murray Financial Corporation; American Airlines; Mahdeen Laboratories; Bell Helicopter; Red Lobster Inns; Kaiser-Aetna Properties; Dallas Transit System; Gifford-Hill; Airborn Equipment; Anderson Clayton; Servis Equipment; Athens Equipment; Surtran; Dallas Transit System; ARA Auto Air Conditioning; R.T. French; Eastman Kodak; Bausch & Lomb; Champion Sportswear; Friden; Singer; Rochester Transit System; Rochester Scientific; Xerox.
EDUCATION
M.B.A., Marketing Management, University of Central Florida (course work, 1989)
M.S., Advertising, East Texas State University
B.F.A., Industrial and Graphic Design, Syracuse University
MARKETING AWARDS
Silver Spur Award, Best Public Relations Campaign, Texas Public Relations Association (Twice)
National Public Relations Award, Best Public Relations Campaign, National PR Association
Certificate of Excellence, Direct Mail Promotion, Houston Art Director's Club
Certificate of Excellence, National Print Ads, Dallas/Ft. Worth Society of Visual Communications
Numerous Silver & Gold ADDYs for Television
res10
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ResumeId: 1000097082
Position: MARKETING DIRECTOR
City/State/Zip: MIDDLETOWN, NY 10940
Location: NY
Relocate: Y
Years Exp: 4/5
Salary: 60,000
Salary Type: HR
Position Type: P
Resume:
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EXPERIENCE
Director of Marketing, Tri State Health System
Warwick, Suffern and Port Jervis, NY, July 1998 – present
Plan, implement and manage all consumer marketing functions for 3 hospitals and 7 related facilities in multiple counties. Analyze market research data and create strategies for product and service line marketing. Collaborate with senior management and product teams to further develop marketing strategies. Manage production sources and media placement. Accountable for monthly budgets, yearly projections and project tracking.
Adjunct Instructor, Orange County Community College
Middletown, NY, January 1997 – present
Prepare lectures and teach computer software programs for non-credit classes, including Microsoft Word and Excel.
Community Relations Director, St. Anthony Hospital, Schervier Pavilion, Mount Alverno Center
Warwick, NY, August 1997 – July 1998
Responsible for all public relations and marketing. Collaborated with regional marketing team to develop and implement marketing plans. Worked with Administration to promote products and service lines. Accountable for monthly and yearly budgets and future projections. Wrote press releases and feature stories. Created and maintained media contacts.
Community Relations/Acting Development and Community Services Director, St. Anthony Hospital
Warwick, NY, January 1997 – July 1997
Responsible for public relations, fund raising and community service functions. Coordinated community health assessment with Planning Department for Warwick service area. Managed advertising agency. Wrote press releases and feature stories. Created and maintained media contacts. Member of project team that planned, opened and marketed a new community center and organized over 80 community programs. Accountable for monthly budgets and yearly projections.
Community Relations and Development Coordinator, St. Anthony Hospital
Warwick, NY, March 1996 – December 1996
Responsible for public relations and fund raising functions. Accountable for patient satisfaction survey distribution and maintaining data reliability. Organized over 25 community programs. Planned annual golf tournament, increasing revenue by 25%. Coordinated Franciscan Games players in which employees raised $12,000, an increase of $10,000.
Director of Marketing, Aliton’s Pharmacy Home Healthcare Centers
Port Jervis, NY, March 1994 – October 1995
Responsible for all public relations and marketing. Managed advertising agency. Collaborated with senior management and home care team on marketing of products. Accountable for monthly budgets and yearly projections.
EDUCATION
Master of Business Administration, Concentration: Marketing, University of Cincinnati
Cincinnati, OH, June 1993.
University Graduate Scholarship: Awarded full tuition based on academic achievement
MBA Association: September 1991 – June 1993
Adjunct University Instructor: January 1993 – June 1993
Bachelor of Arts, College of Wooster
Wooster, OH, May 1990.
Academic Achievement Award: Scholarship based on exam; renewed each year based on academic record
Urban Studies Abroad Program: September 1988 – December 1988
Epsilon Kappa Omicron sorority: January 1987 – May 1990
ACTIVITIES/MEMBERSHIPS
American Marketing Association (AMA), April 1999 - present
Public Relations Society of America (PRSA), January 1998 – January 1999
Leadership Orange, Orange County, NY, Class of 1998.
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ResumeId: 1000098022
Position: MARKETING DIRECTOR
City/State/Zip: MESA, AZ 85201
Location: AZ
Relocate: Y
Years Exp: 2/3
Salary: 35000
Salary Type: YR
Position Type: P
Resume:
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OBJECTIVE
To work with a marketing team in a growing company, concentrating its efforts on promoting the company and it's products or services. Willing to relocate for the right opportunity and travel as necessary.
EDUCATION
Fall 1994 - May 1998 Arizona State University Tempe, AZ
Bachelor of Science in Marketing, with a Concentration in Advertising and Certificate in Entrepreneurship/Small Business Management.
EXPERIENCE
June 1998-Present iMARKlending Phoenix, AZ
Corporate Director of Marketing
¨ Wrote bi-monthly newsletters for professional referral sources.
¨ Created marketing alliances with realtors, builders, CPA's, financial planners and attorneys.
¨ Implemented a "call capture" system to gather leads and referrals.
¨ Wrote motivational monthly inter-office newsletters.
¨ Hired and managed telemarketing staff.
¨ Maintained web site and correspondence at www.imarklending.com.
¨ Developed and implemented all advertising (direct mail, newspaper, brochures).
¨ Researched customer satisfaction and quality assurance, through on going surveys and direct mail campaigns.
¨ Organized and managed trade show events and seminars.
¨ Purchased software, supplies and promotional products.
¨ Developed customer retention strategies.
¨ Recruited new employees.
¨ Implemented a For Sale by Owner marketing program for Financial Consultants.
¨ Created and maintained marketing plan and budget.
¨ Managed State Banking compliance for each of iMARK's five branches.
¨ Created company databases and provided computer support.
February 1997 - May 1998 AZ Mortgage Lender Scottsdale, AZ
Marketing Director
¨ Designed and managed company web site at www.arizonamortgage.com.
¨ Wrote marketing plans and managed marketing budget.
¨ Purchased print advertising and in-store billboards.
¨ Designed and distributed marketing materials (direct mail, flyers, surveys, referral cards, brochures, gifts, etc.) to prospective and current clients/agents.
¨ Set up company databases for payroll, State Banking and loan origination.
¨ Managed and organized office.
¨ Acted as liaison between vendors and company.
Summer 1997 International Business Seminars
¨ Studied abroad in Western Europe for International Marketing credits, meeting with top level executives discussing marketing and management issues in a global society.
¨ Cities visited: Amsterdam, Netherlands, Cologne and Munich Germany, Innsbruck, Austria, Geneva, Switzerland, Paris, France and London, England.
¨ Companies included: Rolex, BMW, DASA, Aalsmeer Flower Auction, Club Med, Ernst & Young, Intel, Inalfa, IGA, Kniessel Ski, and Innsbruck Tourism Office
Summer 1995 - Summer 1997 AllStaff Services Long Grove, IL
Administrative Temp
¨ Assignments involved public relations, copy writing, telemarketing, scheduling, and maintaining offices.
¨ Received perfect scores on client evaluations.
COMPUTER SKILLS
Proficient in Windows 95, MS Word 97, MS Publisher 97, MS Front Page 97, MS PowerPoint 97, MS Explorer 4.0, Netscape Communicator and Act!. Experience in HTML programming, Liquid FX, MS Excel 97, MS Project, MS Binder, MS Money 97, Quicken, SPSS, Point, Visio, WinFax Pro, MS Works, Word Perfect, and Adobe PhotoShop.