Resume: MARKETING SPECIALIST
JobBa...@data.jobbankusa.com
Info:
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ResumeId: 1000139192
Position: MARKETING SPECIALIST
City/State/Zip: HAWTHORNE, NJ 07506
Location:
Relocate: Y
Years Exp: 5/10
Salary: 60,000
Salary Type: YR
Position Type: P
Resume:
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OBJECTIVE:
Seeking a challenging marketing management position.
EXPERIENCE:
PANASONIC, Matsushita Electric Corporation of America Secaucus, NJ
Product Marketing Specialist 1999 to present
Ÿ Develop and design manuals, user guides, general descriptions, product brochures,
spec sheets, features sheets, logos, and other required documentation.
Ÿ Manage collateral material, and advertising production with outside agencies to secure
Competitive prices, and time management.
Ÿ Prepare and demonstrate products for trade shows and dealer meetings.
Ÿ Identify new vertical markets and develop specific software applications.
Ÿ Designed application sales manual and support sales team by illuminating selling points and
vertical market opportunities.
Ÿ Collect up-to-date technical, industry, and competitive information on emerging markets.
Ÿ Manage extranet site, including production, maintenance, and methods to develop marketing
vehicles for dealer network.
Ÿ Assist manager in developing strategy, objectives, and participate in negotiating sessions.
Ÿ Design competitive and marketable features and functions for office equipment product line.
AGREVO, a division of Hoechst & Schering Montvale, NJ
Marketing & Business Coordinator 1997 - 1998
Ÿ Maintained relationships with key customers and distributors.
Ÿ Developed and implemented marketing information databases.
Ÿ Designed key customer profiles to include market share information.
Ÿ Maintained sales trend analysis by product and customer.
Ÿ Compiled and maintained business plan data.
Ÿ Tracked project management data requirements for the team.
Ÿ Trained sales and marketing team to use SAP (sales & distribution module).
CONTROL PRINT, a division of Avery Dennison Gurnee, IL
Marketing Promotions Coordinator 1992 – 1997
Ÿ Produced manuals, user guides, product brochures, and advertising promotions.
Ÿ Researched vertical markets and created direct mail, advertisements, collateral and billboards.
Ÿ Responsible for all trade show activity; including selection of shows, design and lay-out of booth,
staffing and managing shows.
Ÿ Implemented a computer training program for national sales team.
Ÿ Completed marketing database development project.
Ÿ Executed ROI reporting program for Tradeshows and other related marketing expenses.
Ÿ Accountable for marketing expenditures and updating budget.
ROSLIN COMPUTERS, value added reseller Rochester, NY
Marketing Coordinator 1990 – 1992
Ÿ Responsible for inside consulting and computer sales.
Ÿ Accountable for several marketing duties, including the preparation of newsletters,
presentations, budgets, proposals and meeting planning.
Ÿ Performed upgrades, on-site installation and configuration of hardware and software.
Ÿ Provided technical support for IBM PC’s and compatibles.
COMPUTER SKILLS:
Possess extensive computer hardware and software knowledge; Windows 98, VAX, IBM AS400, SAP, GroupWise, CorelDraw 8, Adobe PhotoShop, WordPerfect, MS Outlook, MS Word, MS Power Point, MS Excel, MS Access, MS Project.
EDUCATION:
Rochester Institute of Technology Rochester, NY
Technical Communications, BA 1992
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