Resume: Marketing, Sales Management

[Douglas Oliver (via JobCenter)]

Name: Douglas Oliver
Company: (none specified)
E-mail: cdol...@worldnet.att.net
Phone: 562-432-8784
Location: Southern or Northern California

C. DOUGLAS OLIVER - MARKETING MANAGEMENT -

904 Palo Verde Avenue
Long Beach, CA 90815
(562) 432-8784
E-mail: cdol...@worldnet.att.net
Web Page: www.geocities.com/Athens/Forum/6201

MARKETING MANAGEMENT, MARKETING DIRECTOR, V.P., SALES MANAGEMENT,
BUSINESS DEVELOPMENT, PRODUCT DEVELOPMENT, MARKETING CONSULTANT,
BUSINESS CONSULTANT, STRATEGIC PLANNING, EXECUTIVE LEVEL SALES,
FOREIGN TRADE, INTERNATIONAL TRANSACTIONS, CONTRACT AND LICENSING
NEGOTIATIONS, HOUSE COUNSEL, JD/MBA.

PROFILE: A marketing management, strategic planning, and business
development professional with significant experience in business-to
-business marketing at the Executive Level. Marketing Director, V.P.,
Sales Manager, and Executive Level Sales. Consultant in Marketing
and Business Development. Writing formal Business and Marketing
Plans: Identifying marketing segmentation, targeting customers,
designing growth strategies, product positioning, ramp-up and launch
of products, export to Japan and Europe, demographics research and
Beta Testing. Familiarity with Internet Marketing and Web-link
Business research. Familiar with high-tech marketing applications,
data base creation, and information systems applications. House Legal
Counsel in business transactions. Educational background: JD/MBA.

Supervising operations: Marketing Director, V.P. Sales Management:
public relations, advertising, training and supervising sales staff,
employee development, customer relations, new business development,
strategic planning, branch operations.

Excellent interpersonal skills, team player and ability to work well
at all levels of an organization. Effective verbal and written
communication skills. Published writer. Polished public speaking
skills. Well developed organizational, project management, trouble
shooting, consulting and problem-solving abilities.

Computer Literate: Proficient in Corell WordPerfect 6.0, 6.1, 7.0;
Word for Windows, and Act 3.0. Web Page Design: Datapoint Quickstart
1.0.3, intermediate level HTML programming. Working knowledge of
Microsoft Works, Excel, Lotus 123, Quicken.

DOMESTIC AND INTERNATIONAL MARKETING EXPERIENCE:

BUSINESS DEVELOPMENT CONSULTANT AND
HOUSE COUNSEL, V.P.
An International Consulting Group,
Los Angeles, California (1992 to present)

Researching and Writing for Strategic Marketing and Business Plans.
Advising on domestic and international start-up ventures, which
include computer software development, import/ export with Japan,
Korea, Russia, Europe and South America. Broad range of products
includes manufactured goods, food products and consumer goods.
Ramp-up and launch of line of natural hair care and cosmetics for
Japanese market.
Research included demographics esoterica such as male/ female color,
fragrance preferences, and age groups. Working with Japanese lawyer
who is son of First Elected Premier of Japan, obtained approval by
Ministry of Welfare for products line in 90 days. Planned Beta
Testing in Japan and Russia for 130,000 test units. Assisted in
development of an Internet Marketing Seminar, The Internet Show, in
partnership with Microsoft and Pacific Bell. Worked with former
Paramount Executive, producer and screen writer and re-wrote Business
Plan to Market an Internet Game based on film industry concepts:
Project was presented to Disney and Sony. As House Counsel negotiated
exclusive licensing agreements for Japanese and Korean export.
Experienced in business research on the Internet. Formal Business
Research projects at U.C.L.A. Anderson School of Management..

WESTERN REGIONAL MARKETING
National Division of Leading National Title Insurance Company
Los Angeles

Researched and Developed Strategic Marketing Plan for Western U.S.
Region for National Division. Major Commercial Accounts. Plan
proposed and targeting a Select Marketing Niche, Bulls-eye customer
selection, Board Room Seminar Executive Marketing Tactics, and a
Strategic Investment Approach designed to dislodge Major Accounts
from the Dominant Market Leaders. Developed strategies to launch
new product: Environmental Warranty Insurance. Research to identify
and document backgrounds of leading Real estate Attorneys with
National Law Firms, and other Major Players in Los Angeles Real
Estate Community. Created database to Target 1,200 real estate
attorneys and other Major Players in national and multi-state real
estate transactions. Initiated quarterly mailing of National
Newsletter to 1,500 Major Player in Los Angeles regional market.
Developed strategy to create alliances with Major Institutional
Lenders. Developed strategy to research and exchange business leads
within National Division.
Developed new sales strategy: Team-Work Marketing to combine sales
efforts locally and nationally. Public Relations: Gave Continuing
Legal Education Seminars and Entertained 150 Real Estate Attorneys
with National Law Firms. Using Team-Work Marketing, secured title
insurance order for prestigious 1,000 home site subdivisions in Texas
and Florida. Opened with national law firm a $ 500 Million Hotel/
Gaming Facility project. Secured over $ 650 Million in commercial
industrial title insurance orders, for period January, 1996 to
February, 1997.

MARKETING DIRECTOR, V.P.
Northern California Region, Building Industry Company
Sacramento, California (2 years)

Planned and took leading role of start-up company which became
dominant market leader in Northern California. Responsibilities
included all advertising, public relations, and strategic planning.
Strategies included new customer segmentation, and consumer needs
focus. Redesigned all sales efforts and sales literature around
new Customer Needs Focus. Sales Management: Supervised, trained and
directed sales staff with new field marketing techniques, special
offer programs, and customer relations programs. Formal Seminar or
Board Room presentations to Building Industry and Real Estate
clientele. Designed Marketing strategy to Redesign Company Image
and the Industry Image through public relations campaign, which
included T.V. appearances, interviews, publications, and media
campaign to take advantage of a movie in current release featuring
company. Wrote and published Articles in Local Trade Journals and
Real Estate Magazines. Active participation in Building Industry
and Real Estate Associations, active leadership in civic clubs.
Fund raising culminated in Officiating and Acting as Host for
National High School Track Meet. Worked with Olympic Gold Medal
Winners. Increased annual revenues 500% to $ 2 Million, and earned
$ 50,000 bonus.

LEGAL EXPERIENCE

Oregon State Bar Membership and 5 years Large Law Firm experience.
Major commercial and international business transactions. Extensive
trial experience. Lead trial lawyer in commercial cases and complex
litigation in state and federal court. Conducted Legal Education
Seminars for lawyers in Oregon and California.

EDUCATIONAL BACKGROUND
Hold Equivalent of JD/MBA

NOTRE DAME LAW SCHOOL — JD with Distinction (1981).
Executive Editor of Journal of Legislation. Member of International
Law Moot Court Team. Scholarship awarded. Published law review
articles.

SANTA CLARA UNIVERSITY — MBA Program
Completed 21 units of MBA program with Marketing Emphasis

UNIVERSITY OF SAN FRANCISCO --BA
Senior Honors: Flaherty Award. Deans List. Winner: Cody Oratorical
Award and Public Speaking Scholarships. National Debate
Championships.

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