To Whom It May Concern:
My name is Warren Rubin.I am seeking a postion with your organization in a Sales/Marketing
capacity as either a manager or as a sales representative.
In my current position with the AAA Buffalo Bisons organization, my individual sales this
season exceeded $600,000.00. This was achieved through Season Tickets, both renewals and new sales
and Ticket Packages, also through both renewals and new sales. For the last few years, I have earned
an average of $30,000.
In my years of sales, I have learned that customer service has been my prime concern. During
the Off Season, mailings are followed-up with a phone call. I contact all my customers, before the
season gets underway for upgrades and special offers. Once the season starts, I have personally made
it a point to meet as many of my Customers in their seats at the ballpark letting them put a face with
the voice they have heard during those off season months. Those I don't meet, I make it a point to
drop them a note in the mail, thanking them for their support this past season with us.Over the last
five seasons, this personal touch has resulted in a loyal customer base. In previous years, I have
also sold group packages along with Seasons and Packages. Again with customer satisfaction as the
prime objection.
I have also been a manager with a number of firms in the past where my responsibilities
included the hiring, firing and training of personnel as well as on-going budgets to maintain profits
and minimize loss. I feel my 15 years of management, selling and service experience would be an asset
to your organization and I look forward to hearing from you or speaking with you in the near future.
Sincerely Yours,
Warren Z. Rubin
Warren Z. Rubin
33 Strasbourg Drive
Cheektowaga, New York 14227
Home (716) 668-9396
Education:
1970-1972 Friends University, Wichita, Kansas
Major: Drama
1974-1975 Erie Community College, Buffalo, New York
Major: Data Processing
Work History:
1992 - Present - Buffalo Bisons, P.O. Box 450, Buffalo, New York 14205-0450, Minor League AAA Baseball
Team(Affiliated with the Cleveland Indians Organization) owned by Rich Products.
Positions: Sales Account Executive, Team Leader for Seasons and Package Renewals,Telemarketing
Manager & Direct Marketing Manager.
Responsibilties:
Makes Sales Calls, Renew Existing Season Ticket Accounts, Sell New Season Tickets,Renew
Existing Package Holder Accounts, Sell New Package Accounts, Renew Existing Groups, Sell New Group
Accounts, Answer incoming calls for individual game tickets & informational calls, Assist in the Ticket
Office, Developed full Telemarketing Program with training program, Assisted in the development of flyers
for Season Ticket, Packages and Groups, Assisted in development of Direct Mail Programs, Set up schedule
of Trade Show Booth at local conventions and at ballpark, Help establish incentive programs, Help
establish Fund Raising Programs and Help develop Inside Connection Program - Servicing of Season Ticket
Holders.
Achievments:
Established new Telemarketing Department. In first nine months of operation sales
exceeded $130,000.00 and second year exceed $500,000.00.
Average between 80% - 85% renewal on Season Tickets.
Average between 60 - 70 new Season Ticket Accounts.
Average between 60% - 70% Renewal of Ticket Packages.
Average between 200 - 300 New Ticket Package Accounts.
Helped increase Packages sold for organization from 600 to 2,000.
Average between 60% - 70% renewal on Groups.
This past year exceeded $600,000.00 in revenue on Season Tickets and Packages.
Named Salesman of the week and month numerous times.
1990 - 1992 - Hygrade Distributors, Tonawanda, New York 14150.
Distributor of products such as Janitorial Supplies, Shipping & Packaging Supplies,
Office Furniture and Office Supplies.
Positions: Telemarketing Sales Account Executive.
Responsibilties:
Makes Sales Calls, Contact Existing Accounts, and Contact Dead or Non
Purchasing Accounts.
Achievments:
Increased sales 33%.
Re-opened over 200 Non-Purchasing Accounts.
1989 - 1990 - Kayak Manufacturing, West Seneca, New York 14224
Distributor and Manufacturer of Swimming Pools.
Positions: Telemarketing Sales Representative, Assistant Supervisor, Credit Assistance
Specialists and Closing Room Specialists.
Responsibilties:
Makes Sales Calls, Assist Sales Reps. Learn how to sell swimming pools, Work up
promotions, Work up incentive programs, Assist customers with financial arrangements, and Assist
Outside Sales Force to close sales and assist customers with financial arrangements.
Achievments:
Established records for pool sales.
Assisted 80% - 85% with financing arrangements.
Named Salesman of the week and month numerous times.
1987 - 1989 - Mega Marketing, Buffalo, New York
Distributor and Manufacturer of Fuel Additives.
Positions: Telemarketing Supervisor
Responsibilties:
Develop & maintain telemarketing & computor operation, Upgrade computor operation to
handle increased divisions, Establish sales forecasts, Analyze both existing sales & call ratios, On
going training programs for Telemarketing sales reps, Service of new clients in new division,
Restructure of telemarketing sales department and Contact marine operations nationwide to promote fuel
additive line of products
1984 - 1987 - Goldline Pharm., Hartford, Conn.
Distributor and Manufacturer of Generic Pharmaceuticals
Positions: Territory Manager
Responsibilties:
Contact local wholesalers, Assist them to improve sales turnover and return on investment
through buying and merchandising of product line, Contact pharmacies, nursing homes and clinics to
ascertain their pharmaceutical needs, Merchandise a specialized consumer over-the-counter packaged line,
Merchandise a complete vitamin product line program, Assist pharmacists in their buying habits in the two
programs, and Assist in the training of telemarketing operations.
Achievments:
Established 2 buying co-ops of ind.pharmacies for which I maintain sales records and
merchandised both vitamins and over-the-counter programs.
Named Salesman of the Quarter twice
In two years took territory from $100m to $750m.
1980 - 1984 - Parmed Pharm., Niagara Falls, New York
Distributor of Generic Pharmaceuticals
Positions: Telemarketing Sales Manager, Assistant Telemarketing Sales Manager, Unit Dose
Manager, Sales Leader
Responsibilties:
Total Implementation of old & new programs, Plan & monitor sales goals by product
& sales reps, Set up sales meetings, Plan & set sales quotas year, Admister programs, Maintain hourly,
daily & weekly sales project reports, Analyze telephone computer printouts & sales results by
customers & sales teams, Develop motivational programs (incentives) for daily programs, Assisted daily
in on-going training program, Assisted in development of monthly mailers, Developed and assisted in the
marketing of unit dose program, Made Sales Calls, and Had sales staff of 50 sales representatives.
Achievments:
Twice named Salesman of the Month
Parmed recognized by Inc. 500
Company sales went from $3m a year to $12m a year in sales from 1980 to 1984
Outside Additional Experiences:
B'Nai B'Rith - Past President, Vice President & Treasurer.
Jaycees - Locally - Past President, Vice President & Treasurer of the Grand Island.
State - District & Regional Director, State Officer Youth Oriented Prog.
Awards - Outstanding Chapter President
Outstanding State Officer
Outstanding Young Man Award from National Organization.
Temple Organization - Past Secretary
Guest Lecturer at both Erie Community College & Buffalo State College on Marketing.
Parents Without Partners - Past Treasurer
As noted above, my job experience is on sales & marketing. I think of myself as a student of
marketing, where I am still learning new ways to market products to the public.
References available upon request.
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PHILLIP K. WESTFALL
1432 N. New Jersey St.
Indianapolis, IN 46202
317/972-4090
Summary: A customer-oriented Sales and Marketing Executive with more than 15 years of Knowledge and Experience in Managing, Organizing, Planning and Supervising. Background includes a proven record of Product Marketing through National Accounts, National Chain Stores, Mass Merchandisers, Distributors, Specialty Dealer Networks, Hardware, Lawn and Garden, Consumer Electronics, Automotive Aftermarket, Premium and Incentives, Catalog Showrooms and Direct Mail.
Experience: Vice President Marketing and Sales (1988-Present)
UIP Engineered Products (Div. Pettibone Corporation), Chicago, IL
Initiated and implemented Marketing and Sales policies and programs.
Directed advertising effort achieving a 30% cost reduction.
Turned around sales operations resulting in a 31% sales increase in one year.
Developed and implemented Strategic Marketing Plan resulting in a profit increase of 12-15% per year.
Led Product Development Group in developing and marketing new products.
President (1985-1988)
Westfall Associates, Ltd., St. Charles, IL
Developed and Implemented the complete range of Market Planning and Development, Sales Promotions and Advertising, and Customer Relations efforts in several industries: Consumer Electronics, Hardware, Automotive Aftermarket, Lawn and Garden, and Home Improvement.
Completely reorganized the National Sales organization resulting in a 43% sales improvement in three months.
Led entry into new markets through Direct Mail programs resulting in a 57% growth in four months.
Vice President National Accounts (1978-1985)
International Jensen, Inc., Schiller Park, IL
Developed National Accounts Marketing and Sales Strategy of Car Stereo products that resulted in a sales growth from $2 million to $38 million in six years with sales to K-Mart, Sears, Target, Wal-Mart, and other Mass Merchandisers.
Led entry into Catalog Showrooms, Mass Merchandisers, Discount Stores, Chain Stores, Military, Distributors, and Direct Mail accounts that resulted in an 850% growth in six years.
Directed three Regional Sales Managers of Car Stereo products creating improved customer relations and marketing response: annual sales growth exceeded the industry/company standards.
Vice President Marketing (1971-1978)
Seymour Manufacturing Co., Inc., Seymour, IN
Directed National Marketing Program for Hardware Manufacturer of Hand Tools and Fireplace Accessories.
Managed a National Manufacturer's Rep Organization resulting in a 425% growth in the first year.
Assistant Store Manager (1966-1971)
Sears Roebuck and Co., Chicago, IL
Merchandised and operated a Sears Retail Department Store in Seymour, IN.
Education: B. S., Marketing
Indiana University, Bloomington, IN
Affiliations: Indiana University Alumni Club of Chicago-President
Indiana University School of Business Alumni Club
Indiana University Varsity Club
Indiana University "I" Men"s Association
Activities: High School Booster Club Officer
High School Soccer Boosters Club Officer
Administrative Board of Church
Member American Management Association