Resume: VICE PRESIDENT, DIRECTOR OF MARKETING AND SALES
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Info:
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ResumeId: 1000163106
Position: VICE PRESIDENT, DIRECTOR OF MARKETING AND SALES
City/State/Zip: SAVAGE, MN 55378
Location: MN
Relocate: Y
Years Exp: 10/20
Salary: 70,000
Salary Type: YR
Position Type: P
Resume:
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experienced in formulating targeted marketing strategies that ignite sales and profitability, improve performance and competitive positioning, and maneuver companies through periods of dynamic growth. Contribute expertise in all facets of marketing, sales, and corporate image building. Savvy market tactician and keen business analyst highly adept at carving out marketing and sales programs that surpass expectations and eclipse competitors. Bilingual (English/French).
PROFESSIONAL EXPERIENCE
THERADYNE / KURT MANUFACTURING COMPANY, LAKEVILLE / JORDAN, MN (1988-2000)
DIRECTOR OF MARKETING AND SALES
Led marketing and sales operations for a national medical equipment manufacturing company acquired in 1996 by Kurt Manufacturing Company. Supervised a team of 58 manufacturer's representatives and an internal customer service department of 14. Served as company spokesperson at all national, regional and local trade shows, conferences, sales meetings, training forums, and corporate /community groups. Administered distribution of sales commission payments and prepared the company's annual marketing plan and sales report.
 Boosted annual sales from $4.7 million to $20 million per annum, achieving more profit in 1994 alone than the company had cumulatively earned in the previous 20 years.
 Generated 50% of the company's of the company's overall revenue and procured 30+ high-
Profile accounts with recognized organizations such as Mayo Clinic, Beverly Healthcare,
McKesson Drug, Amerisource, Redline Healthcare, Alco Sales and Service, Pride and Diller
Medical by developing and managing an aggressive national accounts program to target large volume customers.
 Expanded the company's business abroad, adding 17% to its overall revenue, by bringing distributors onboard from Canada, France, Japan, Taiwan and China.
* Played a key role in the company's expansion into the highly competitive rehabilitation market
by adding new products, e.g., sports, bariatric, pediatric, and airline accessible wheelchair
product lines, as well as a child's seating system.
 Enhanced marketing and corporate relations efforts by designing all product catalogs, sales
brochures, direct mail pieces, advertisements, and trade show formats, both in portfolios
aesthetics and product emphasis.
 Wrote and presented professional seminars that gained CEU accreditation by Stanford
University.
Page 2.
Resume
Donald C. Roberson, II
COPAL SYSTEMS, INC., PLYMOUTH, MN (1986-1988)
MANAGER, MARKETING AND COMMUNICATIONS
Directed corporate marketing, sales, and communications for a start-up manufacturer and industry pioneer in the development and launch of one-hour photo processing machines. Conducted extensive market research and competitive intelligence, contributed new product designs, and represented the company at more than 25 industry trade shows annually. Held full accountability for the company's sales and marketing performance, monitoring profit margins and advertising ROI, facilitating direct mail marketing campaigns, and coordinating international relations. Recruited, trained and monitored performance of a 14-member field sales team. Traveled extensively between the United States and Japan to meet with company owners and assist with strategic planning.
 Drove sales more than 270%, building revenues from $20 million to $54 million in less than
Two and a half years.
 Significantly increased the company's market presence despite language barriers, cultural
differences, and international time and scheduling obstacles.
 Awarded INDUSTRIAL MARKETING's Sawyer Award for the best trade advertisement
Of 1987, as well as the Oliver Award for outstanding literature design.
VIC MANUFACTURING COMPANY, MINNEAPOLIS, MN (1983-1985)
Vice President, Director of Marketing and Sales
Recruited to engineer an expedited marketing campaign to revitalize this dry cleaning machine
manufacturer's declining sales volume and ignite lagging profitability in preparation for sale.
Teamed with company owners to plot business growth strategy. Implemented operational
Enhancements and tap into previously unexplored company profit centers.
 Developed a distributor network where virtually none existed, restoring the company's profit
And market performance to vibrant levels.
 Increased annual revenues 300% by procuring multi-million dollar government contracts for
Installation of dry cleaning machines and filtration devices on United States Navy vessels and increasing distributor network possibilities.
 Uncovered hidden profitability by establishing and managing a highly lucrative parts division
that stocked replacement parts for competitors' machines.
 Created cooperative advertising and sales incentives programs for distributors that
broadened product exposure and generated $78 million in total revenue.
 Forged a critical alliance with an Italian manufacturer to design, build and introduce 25 pound
Capacity machines to the U.S. market, expanding the company's reach into smaller, independent dry cleaning operations.
 Improved profitability, enhanced product quality and increased product availability by
eliminating the company's antiquated manufacturing operation and bringing contract manufacturers onboard to take over production responsibilities, gaining substantial cost savings as a result.
Page 3.
Resume
Donald C. Roberson, II
 Completely revamped the external housing design on all machines to improve functionality
and appearance, modernizing the entire machine offering. Coordinated market reintroduction
By developing new literature, implementing new advertising and demonstrating products at industry trade shows.
 Created a Distributor Council to gather market data, innovate new product designs, review
Modifications to existing machines and disseminate information to the marketplace that increased the company's position as an active competitor.
 Established a distributor recognition and incentive program that enabled the company to
Procure vital top level distributors to perpetuate market dominance and deliver substantial sales improvements.
 Wrote and produced a video training series for both field technicians and distributors to use in
Enhancing technical knowledge of the company's 12 major product lines and use as a sales and product demonstration tool.
Previous experience in marketing and sales with Rockwell International, Sunbeam Corporation,
King - Seeley Corporation as well as company start-up operations, management and sale of
LPC, Inc. Additional details provided upon request.
EDUCATION
Bachelor of Arts - Economics and Sociology
Winona State University, Winona, Minnesota
Graduated Magna Cum Laude
Graduate Level Coursework - Marketing
Carlson School of Management
University of Minnesota, Minneapolis-St. Paul, MN
COMPUTER SKILLS
MS Word, MS Access, MS PowerPoint, MS Excel, MS Outlook
Windows 98 Plus!, Office 97 Professional, WordPerfect
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