Resume: Marketing/Advertising

[Mary Higgins Farrell (via JobCenter)]

Name: Mary Higgins Farrell
Company: (none specified)
E-mail: hi...@ix.netcom.com
Phone: (630)462-8574
Location: Chicago area

Professional Experience
Switchcraft, Inc. - Chicago, IL May, 1996 - November, 1996
Marketing Communications Manager
Responsible for communications programs including advertising and ad
placement, direct mail and mailing lists, training materials, catalog
and collateral material production and printing, PR, co-operative
advertising programs and employee newsletter.
Implemented an electronic lead processing system using Microsoft
Access database and electronic retrieval of sales leads.

Power Trends, Inc. - Warrenville, IL April, 1994 - March, 1996
Marketing Communications Manager
Responsible for communications programs including advertising and ad
placement, direct mail and mailing lists, training materials, catalog
and collateral material production and printing, PR, and Marketing
newsletter.
Implemented an electronic lead processing system using Microsoft
Access database and electronic retrieval of sales leads.
Coordinated the design and development of company Website
(http://www.powertrends.com) with outside web developer.
Implemented a comprehensive marketing information system and
sales/marketing automation system. This system was a closed-loop
system which tracked customers from raw lead to design-in to
production and sales. Developed extensive analysis in Microsoft
Access to drive and support marketing, sales and product development
strategy.

Parker Hannifin Corporation - Cleveland, OH 1987 - 1994
Customer Service Manager - Cliff Division (1993 - 1994)
Responsible for custom accounts. Coordinated with field sales to
attract new customers and to service existing customers. Responsible
for pricing, quotations and writing of proposals. Engineering/customer
liaison for product design.

Personal Computer Coordinator - Automotive Connectors Division
(1992 - 1993)
Evaluated, specified, purchased, installed, configured and repaired
PC hardware and software. Extensive software proficiency required.
Designed and installed a division-wide LAN. Directed PC training
programs, conducted group classes, and worked one-on-one with users.

Marketing Analyst - Automotive and Refrigeration Group
(1990 - 1992)
Managed marketing reports, including sales analysis, marketshare
analysis, customer profitability analysis, new customer identification
and trend analysis. Electronically produced catalogs, bulletins,
technical documents, price sheets, and a variety of promotional
pieces, including customer flyers, direct mail pieces, advertisements
and internal communications and newsletters. Created many
executive-level presentations.
Accounting & Marketing Statistician - Automotive and Refrigeration
Group (1988 - 1990)
Coordinated marketing reports, completed marketing projects and had
various accounting duties.
Sales Correspondent - Automotive and Refrigeration Group
(1987 - 1990)
Processed customer orders and assisted in product specification.
Education
MBA - Marketing (GPA : 3.6) 1993
Case Western Reserve University - Weatherhead School of Management,
Cleveland, Ohio
Course of study emphasizing Marketing/Strategic Planning and
International Marketing.

Bachelor of Fine Arts 1985
University of Wisconsin, Oshkosh, Wisconsin. Emphasis in Photography,
Design and Textiles.

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