ps #4549 creative director

[co...@delphi.com]

START_OF_RESUME
Resume_Geography: NH 030xx
Contact_Date: Thu, 12 Sep 1996 08:46:18 -0500
Subject: Creative Director anon post
PeopleSearch # 4549
Experience_level: 2 Commercial/Corporate
Dear Madam or Sir,
I decided to do a little surfing on the Internet today, and noticed
your posting for a Creative Director to assume a leadership role in
the design and development of the company website. Based on my
success in this area, coupled with my extensive background in
communications, documentation and Program Management, I believe I am
a candidate worth your consideration. A text version of my resume is
appended to this letter. Should you require a formatted hard copy,
please contact me. .
I have a long and successful history of directing personnel,
programs, and strategies, and in developing necessary relationships
with internal and external business partners. I have a proven
knowledge of the development processes for communications in all
forms, including through the Internet and World Wide Web. The
Internet knowledge is my most recently acquired skill. I currently
am directing the marketing content and delivery program for the
Internet and World Wide Web for Avis (http://www.avis.com) at their
world headquarters in Long Island, NY. This site has won numerous
awards for its look, feel, and quality, and has also become a revenue
generating vehicle. Additionally, due to my performance and grasp of
the issues, I was appointed the Program Manager for all aspects of
this project last October. I now also have the responsibility of
directing the Information Sciences group in their development of our
database for "on the fly" access to our fleet from the Web, the
Training organization in respect to their contribution to the project
(both of these groups are located in Tulsa, OK), the relationship with
our external Internet Service Provider in New Jersey, as well as
continuing to manage the content development portion of the project.
. .
Summary
*#Vast experience in software publications as an individual
contributor and manager
*#Extensive experience in development of publishing strategies, both
electronic and traditional, with an eye continually towards new
technology
*#Strong technical and literary background, combined with marketing
experience
*#Proven manager of an Internet site estimated to generate
approximately $4M in revenue in one year
*#Management of large budgets
Technical Skills
Software Platforms -- Windows 95, Windows, VAX/VMS, Macintosh, some
UNIX; basic knowledge of network protocols and data transfer
standards
Desktop Publishing/Applications -- Microsoft Word, Power Point, Excel
and Project; Lotus Amipro and Freelance Graphics; FrameMaker and
PageMaker; Adobe Illustrator and Photoshop; Avid VideoShop;
conceptual understanding and basic use of SGML; some Interleaf
exposure
Internet and World Wide Web -- All major web browsers such as
Netscape and Mosaic; most service-provider browsers such as America
on Line and Prodigy; familiarity with HTML and authoring programs;
providing directions and negotations with Internet and web site
service providers
Experience
Present##
Program Manager, World Wide Web and Internet Program, and Manager of
Content Development; Global Electronic Publishing and Marketing
*#Direct the responsibilities of the Information Sciences and
Training #departments in Tulsa, OK and the Electronic Marketing
department in Long Island, #NY, and manage the relationship with the
Internet Development Provider Given these
additional responsibilities after only four months
*#Continue to function as the Manager of Content Development,
described below. (Also see Awards)
Manager of Content Development; Global Electronic Publishing and
Marketing
*#Evaluate and define strategy, standards, and requirements for
development of #technical and marketing information for electronic
distribution to the public sector #through Internet and World Wide
Web, including additional private pages for #representatives,
travel agents, and Corporate personnel.
*#Translate information from Marketing to technical personnel and
vice versa, #building the bridge between both worlds.
*#Select and create web page contents that will attract and retain
readership not only #because of corporate information, but because of
the look and feel. The site must #provide ease of use, comfort,
entertainment, and a feeling of the unexpected to #retain site
browsers and attract new ones.
*#Negotiate and qualify partnerships with other travel, amusement,
and entertainment #related web sites, providing strategic hyperlink
criteria. In some cases will be #an actual selectable page
within other sites, not merely a hyperlink.
*#Develop and train internal staff needed to perform content
delivery, and for #selection of appropriate external consultants
needed for various functions (such as #HTML development and
advertising) during the startup stage and on a continuing #basis. By
default much of the information developed must also be acceptable for
#traditional printed distribution.
1994 - 1995# MA
02062
Content Development Manager/Program Manager (External Consultant)
*#Directed PPSI project under development for Compaq Computer;
responsible for #all phases of this hypertext-based and hard copy
publishing project; managed #relations between the PPSI and Compaq
program teams.
*#Responsible for program management of the project, directing all
external vendors #(two separate software engineering companies and a
foreign language translation #service). This included leading both
the electronic and hardcopy projects through #development, and
creating, maintaining, and tracking of all schedules through
#critical paths.
*#Involved in program planning for similar proposals to Microsoft and
Packard-Bell #from PPSI.
*#Authored and drove development for an Accessible Technologies
Program to make #information available electronically to people with
print disabilities or vision #impairments.
*#Usability consultant for hypertext Authoring and viewing tool, PPSI
electronic #book reader.
*#Consulted with Coopers & Lybrand L.L.P. on presentation methods and
formats #for their clients, and with Dynamics Research Corporation on
the development of #their documentation strategy.
1976 - 1993#Digital Equipment Corporation Nashua, NH 03062
Business and Operations Manager -- 4 years
*#Developed Long Range Plan (budget and staffing).
*#Led various Project/Organizational Team meetings, documented and
solved issues #and obstacles.
*#Provided centralized focus for key internal business relationships.
*#Directed online delivery (CDrom) program
*#Managed test and usability laboratory for online and R&D programs.
*#Founded and organized a program to develop accessible technology
for the visually #impaired.
*#Consulted with engineering on development of SGML/ HTML tags and
other #authoring needs.
*#Managed the documentation-to-manufacturing interface.
Software Publications Manager -- 4+ years
*#Developed budget and set strategic directions for 350-person
publications group, #consisting of writers, software engineers,
editors, and production personnel located #at various sites in the
United States and Europe.
Software Documentation Manager -- 1+ years
*#Implemented strategy devised by Publications Manager; exercised
tactical influence #over the projects and programs.
Software Documentation Supervisor -- 5 years
*#Directed efforts of eight writers, ensuring literary quality and
technical accuracy.
Senior Software Writer -- 1+ years
*#Designed and wrote Services manuals for VAX/VMS Version 1.0. These
#manuals received Excellence Awards from the Society of Technical
#Communications.
1973 - 1976#Sperry Univac Corporation Blue Bell, PA
Software Technical Writer -- 3 years
*#Wrote technical and marketing documentation for OS/3, OS/4, and
OS/7 line of #products.
Relevant Additional Experience
1993 - 1994#Automated BioSystems Inc. Essex, MA
Director of Marketing and Sales
*#Identified and managed marketing channels and advertising campaign.
Developed #the Business Plan, Marketing Plan, and Capital Funding
Plan.
*#Devised and implemented Trade Show Strategies.
*#Wrote technical documentation for the product.
*#Responsible for all areas of sales, from client identification and
contact, customer #visits and product demonstrations, territory
development, to finalization of #Purchase and Sale.
Education
* BS degree in Computer Science with a minor in English (King's
College -1973)
*#Marketing on the Internet Seminar with the Strategic Research
Institute; asked to be #a speaker at a future seminars
*#Numerous managerial and organizational development seminars and
training #courses through Digital Equipment.
*#Licensed Series 6 and Series 63 agent through the National
Association of #Securities Dealers (NASD).
Awards
Web site has received numerous awards for its look, feel,
quality, and ease of use. Chief among them are:
* Top Business Site - All Internet Business-to-Business Directory
* NCSA Site of the Week
* NetGuide Best of the Web
* The New York Times - CyberTimes Favorite Websites
* YAHOO Site of the Day
* Mecklermedia World Site of the Day
* The Editors Advertising Site of the Day
* CyberHound Web Site
* Delta PC Cool Site Award
This site was also named one of the top four commercial sites by
Allan E. Alter, Editor of Computerworld
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END_OF_RESUME

For information on this candidate, please contact:
Cotal Systems, Inc.
1-860-523-4567
co...@delphi.com
http://www.peoplesearch.com
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