Resume: International Marketing

[Roberto Riesco (via JobCenter)]

Name: Roberto Riesco
Company: Sierra Media
E-mail: r...@sierramkt.com
Phone: 425-259-5989
Location: US or Europe

SUMMARY OF SKILLS
Ability to research, analyze, reengineer and implement systems of work
and marketing techniques throughout international organizations and
multicultural environments.

WORK EXPERIENCE
1. October 1994 - Present. Sierra Media, VP Marketing.
Consulting to companies operating in distribution, hi-tech,
manufacturing, services and public affairs, both in international and
regional markets. Main functions:
Marketing and strategic development; delivery of marketing-media
packages; integration of marketing, sales and logistics systems as a
projection of organization’s image both to internal organization and to
external customers. Implementation of more effective and comprehensive
systems of work allowing people to be more successful. Reduce operating
costs substantially and maximize revenues and customer attention.

1. March 1991 - May 1994. RIALS, S.A. Madrid, Spain.
Set up a "Total Quality System" in a medium-size Company, $35 mill. &
200 employees, manufacturing rubber, plastic and silicone. Main
Functions:
Process re-engineering. Analyze, redesign and reorganization of
processes, merging three manufacturing plants. Design systems to
improve quality and reduce costs, accomplishing with European highest
standards in automotive sector, such as ISO 9000, VALEO 1000.
Implementation of S.P.C. , Q.C. and CAD/CAM all across designing and
manufacturing processes. Train, motivation and development of personnel
at all levels of the organization. Develop logistics and cooperation
systems for the supply chain.

1. October 1989 - March 1991. SALVAT, S.A. Madrid, Spain.
Sold encyclopedias and music collections, in personal interviews at
exhibitions and house holds. Encourage and development of sales team.
Improvement of customer attention and sales techniques. Maintenance
and improvement of showroom.

PRINCIPAL EDUCATION
· BTEC HNC (Higher National Certificate) in BUSINESS AND FINANCES, NEWI
(ass. MANCHESTER UNIVERSITY) England.
· B.Sc. in BUSINESS ADMINISTRATION, by CITY UNIVERSITY, Seattle,
Washington (USA). Special program transferring credits from
universities in Spain and England and intensive courses at postgraduate
level.
· BACHELOR IN INTERNATIONAL BUSINESS (Graduado Internacional en Gestion
y Administracion de Empresas) by ESCUELA SUPERIOR DE NEGOCIOS, Madrid,
Spain.

ADDITIONAL STUDIES
· "STRATEGIC PLANING AND DEVELOPMENT" IMADE, Madrid, Spain
· "HUMAN BEHAVIOR, INDUSTRIAL PSICOLOGY" MAPFRE, Madrid, Spain
· "COMMERCIAL MANAGEMENT" IMADE, Madrid, Spain
· "INTERVIEW AND RECRUITMENT" MAPFRE, Madrid, Spain

COMPUTER KNOWLEDGE
· IS development: App-Database design & maintenance for
networks/groupware, communications-sales-distribution-accounting.
· Graphics: Catalogs design and publish with interactive databases.
CorelDraw, PageMaker, PhotoShop, Ms Office. AutoCAD
· Interactive Media: Aladin, video net, web design and implementation.
Interactive Sales Presentations CD-Rom.

LANGUAGES
ENGLISH, High level spoken, high written business standards
SPANISH, First Language
FRENCH, High level, written and spoken
ITALIAN, Basic

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