My first thought was the Health Data Consortium (HDC). Quick search for “open data” on HDC returned some results that look promising – lots on open data, Blue Button, news & resources: http://www.healthdataconsortium.org/
Forum One -- one of the Climate Data Initiative (CDI) private-sector partners who made CDI commitments to support the White House & open data -- helped to launch the HDC. This company, Forum One, is excellent with messaging and did a lot of it for HDC and the State of California open data work. They have info & open data messaging for health here: http://forumone.com/topics/health/
Another thought is to share the blog summaries of past Open Data Roundtables, since these were all written for the general public and emphasize the value of open data across sectors:
DOC Roundtable
Listening to Our Data Customers at the Open Data Roundtable by Bruce Andrews - Acting Deputy Secretary
http://www.commerce.gov/news/blog/2014/06/listening-our-data-customers-open-data-roundtable
A Big Day for Big Data: The Beginning of Our Data Transformation by Mark Doms - Under Secretary for Economic Affairs
http://www.esa.doc.gov/under-secretary-blog/big-day-big-data-beginning-our-data-transformation
BEA Listens to Customers’ Ideas on How to Unleash Data by BEA
http://blog.bea.gov/2014/06/20/bea-listens-to-customers-ideas-on-how-to-unleash-data-2/
USDA Roundtable
Participants in Open Data Roundtables Guide USDA on Ways to Provide High Quality Data to Users by Joyce Hunter - Deputy Chief Information Officer, Policy and Planning
One Year Later – USDA in the Brave New World of Open Data http://blogs.usda.gov/2015/02/04/one-year-later-usda-in-the-brave-new-world-of-open-data/
USPTO Roundtable
USPTO Open Data Roundtable – An Awesome Beginning
http://www.commerce.gov/news/blog/2014/12/uspto-open-data-roundtable-awesome-beginning
DOE Roundtable
First-Ever Energy Open Data Roundtable Catalyzes Value of Big Data Revolution for Energy Sector
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