DailyMakeover.com Unveils Newest Virtual Makeover Technology – Makeover Studio
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Eric Ward - URLwire
Sep 17, 2009, 1:42:00 PM9/17/09
to URLwire - News of Useful, Unique and Educational Web Content
Announce Date: September 17, 2009
DailyMakeover.com Unveils Newest Virtual Makeover Technology -
Makeover Studio
URL: http://www.DailyMakeover.com
As the beauty and fashion community introduces new hair and makeup
styles during Fashion Week, women can use Makeover Studio to try-on
the newest season’s trends.
DailyMakeover.com a leader in virtual reality try-on technology has
integrated the next generation of its virtual makeover application -
Makeover Studio - into its highly popular online beauty community,
DailyMakeover.com. Makeover Studio offers women the most advanced
virtual makeover technology in the industry; making the online
makeover experience more like a beauty counter and salon experience
than ever before.
Using Makeover Studio women can upload their photo and virtually try-
on different cosmetic brands and their full suite of products,
accessories, hairstyles and colors. The ability to try-on new looks
and styles is critical before committing to a purchase or taking the
risk of a major style change. Two-thirds of women purchase beauty
products without having the benefit of trying them beforehand. Yet,
according to a recent online survey, 90 percent of women prefer to try-
on new looks and hairstyles before they buy or walk into a salon and
change their look. Makeover Studio empowers women to do just that.
Whether they want to try-on their favorite celebrity’s hairstyle with
accessories or test a radically different hair color, Makeover Studio
has the ability to help them tweak their look until it is just right.
The enhanced technology behind Makeover Studio enables women to see
the true properties specific cosmetics create when applied. A woman
can see how different types of colors and finishes such as satin,
matte, metallic, shimmer and glossy appear on her face. As a woman
goes through the makeover process, she will be able to select from all
the leading cosmetic brands and their full suite of products to try-
on. She will also have the option to read customer reviews on these
products and purchase her selections through DailyMakeover.com. Unlike
other virtual makeover applications, Makeover Studio will be
integrating online videos and editorial content with instructional
guidance and beauty tips by its team of beauty experts to help women
recreate their virtual looks offline.
“Women love to try-on the latest makeup color and hairstyles but are
often hesitant to make a change or commit to a purchase without being
sure the look is right for them. Yet the option to try before you buy
is rarely available when it comes to cosmetics and especially hair
colors and hairstyles,” said , CEO Daily Makeover. “Makeover Studio is
not just a tool for women to try-on new looks it’s a channel they can
use to empower themselves with knowledge of what products and what
looks work for their individual styles and preferences AND have access
to information from recognized beauty experts on how to create those
looks offline.”
Four million women already visit and participate in the
DailyMakeover.com online beauty community each month, seeking beauty
advice, sharing beauty product reviews and tapping into Makeover
Studio. Since Makeover Studio was introduced in beta in August,
DailyMakeover.com has seen engagement among women increase 50 percent,
demonstrating the ability and desire to try-on a rich variety of
products and styles for a complete makeover experience.
What’s New in Makeover Studio:
• Automatic Face Tracing: As soon as a woman uploads her photo, her
face is instantly traced and the image is optimized to enhance the
brightness and clarity. Not only does this enhance her makeover
results but it limits the amount of time women must spend preparing
their photos for the makeover.
• Makeup Colors and Finishes are True-to-Life: Makeover Studio
presents products from all major cosmetic brands in their true form;
women can see how a specific product will appear if truly applied.
Makeover Studio also encompasses the largest range of makeup finishes—
satin, matte, metallic, shimmer, stained, dewy, sheer, and glossy. In
prior technologies, these capabilities were limited to generic colors
or styles.
• Foundation & Concealer : Women can try-on foundation and concealer
and select different levels of coverage as well as application
techniques including an all-over application, t-zone and spot-apply.
• Eyebrow Thinning: The fullness of the eyebrow can be increased or
decreased.
• Hair Styles: Makeover Studio includes the industries largest gallery
of hairstyles for women to try-on, including thousands of celebrity
hairstyles. Women can adjust the hair color and add highlights and
lowlights to personalize the hairstyles they select.
• Accessories: Women can add hats, sunglasses, necklaces, earrings as
well as color contact lenses to complete their makeover.
• Sharing: The DailyMakeover.com community encourages women to solicit
feedback from other members and its team of beauty experts regarding
the looks they have created. Soon, women can share their looks with an
even broader audience – their personal friends via social networking
sites, such as Facebook and MySpace.
• Act Now: After a woman completes her makeover, a list of the
products she used to create her makeover is saved. Women can print
their selections out to make in-store purchases, but DailyMakeover.com
also makes it easy for women to purchase their selections online
through a variety of relationships it has in place with online
retailers.
About Daily Makeover
Daily Makeover is a leader in interactive media and virtual reality
try-on technology. The company has been developing and delivering
image processing tools and technology for more than 10 years. Its
virtual makeover technology enables users to access it content library
of more than 8,000 hairstyles and 7,000 cosmetics and accessories to
create their best looks, which can be saved, printed, emailed or
shared via popular social networks. The try-on technology is used by
Daily Makeover’s own online beauty community DailyMakeover.com, the
web’s leading beauty information site with four million community
members. DailyMakeover.com offers up to the minute trends, celebrity
hairstyles, beauty blogs for women to share style opinions and product
reviews. Daily Makeover offers an enterprise version of its virtual
reality try-on technology and vast customizable content library as
well; 60 beauty and lifestyle sites and major brands around the world
currently license it. The company is headquartered in New York City
and is backed by Village Ventures, Rho Canada and Borealis Ventures.
For more information visit www.dailymakeover.com, Facebook and
Twitter.
Posted by Eric Ward on 9/17/09
Permanent URLwire page: http://www.urlwire.com/news/091709.html
DailyMakeover.com Unveils Newest Virtual Makeover Technology -
Makeover Studio
URL: http://www.DailyMakeover.com
As the beauty and fashion community introduces new hair and makeup
styles during Fashion Week, women can use Makeover Studio to try-on
the newest season’s trends.
DailyMakeover.com a leader in virtual reality try-on technology has
integrated the next generation of its virtual makeover application -
Makeover Studio - into its highly popular online beauty community,
DailyMakeover.com. Makeover Studio offers women the most advanced
virtual makeover technology in the industry; making the online
makeover experience more like a beauty counter and salon experience
than ever before.
Using Makeover Studio women can upload their photo and virtually try-
on different cosmetic brands and their full suite of products,
accessories, hairstyles and colors. The ability to try-on new looks
and styles is critical before committing to a purchase or taking the
risk of a major style change. Two-thirds of women purchase beauty
products without having the benefit of trying them beforehand. Yet,
according to a recent online survey, 90 percent of women prefer to try-
on new looks and hairstyles before they buy or walk into a salon and
change their look. Makeover Studio empowers women to do just that.
Whether they want to try-on their favorite celebrity’s hairstyle with
accessories or test a radically different hair color, Makeover Studio
has the ability to help them tweak their look until it is just right.
The enhanced technology behind Makeover Studio enables women to see
the true properties specific cosmetics create when applied. A woman
can see how different types of colors and finishes such as satin,
matte, metallic, shimmer and glossy appear on her face. As a woman
goes through the makeover process, she will be able to select from all
the leading cosmetic brands and their full suite of products to try-
on. She will also have the option to read customer reviews on these
products and purchase her selections through DailyMakeover.com. Unlike
other virtual makeover applications, Makeover Studio will be
integrating online videos and editorial content with instructional
guidance and beauty tips by its team of beauty experts to help women
recreate their virtual looks offline.
“Women love to try-on the latest makeup color and hairstyles but are
often hesitant to make a change or commit to a purchase without being
sure the look is right for them. Yet the option to try before you buy
is rarely available when it comes to cosmetics and especially hair
colors and hairstyles,” said , CEO Daily Makeover. “Makeover Studio is
not just a tool for women to try-on new looks it’s a channel they can
use to empower themselves with knowledge of what products and what
looks work for their individual styles and preferences AND have access
to information from recognized beauty experts on how to create those
looks offline.”
Four million women already visit and participate in the
DailyMakeover.com online beauty community each month, seeking beauty
advice, sharing beauty product reviews and tapping into Makeover
Studio. Since Makeover Studio was introduced in beta in August,
DailyMakeover.com has seen engagement among women increase 50 percent,
demonstrating the ability and desire to try-on a rich variety of
products and styles for a complete makeover experience.
What’s New in Makeover Studio:
• Automatic Face Tracing: As soon as a woman uploads her photo, her
face is instantly traced and the image is optimized to enhance the
brightness and clarity. Not only does this enhance her makeover
results but it limits the amount of time women must spend preparing
their photos for the makeover.
• Makeup Colors and Finishes are True-to-Life: Makeover Studio
presents products from all major cosmetic brands in their true form;
women can see how a specific product will appear if truly applied.
Makeover Studio also encompasses the largest range of makeup finishes—
satin, matte, metallic, shimmer, stained, dewy, sheer, and glossy. In
prior technologies, these capabilities were limited to generic colors
or styles.
• Foundation & Concealer : Women can try-on foundation and concealer
and select different levels of coverage as well as application
techniques including an all-over application, t-zone and spot-apply.
• Eyebrow Thinning: The fullness of the eyebrow can be increased or
decreased.
• Hair Styles: Makeover Studio includes the industries largest gallery
of hairstyles for women to try-on, including thousands of celebrity
hairstyles. Women can adjust the hair color and add highlights and
lowlights to personalize the hairstyles they select.
• Accessories: Women can add hats, sunglasses, necklaces, earrings as
well as color contact lenses to complete their makeover.
• Sharing: The DailyMakeover.com community encourages women to solicit
feedback from other members and its team of beauty experts regarding
the looks they have created. Soon, women can share their looks with an
even broader audience – their personal friends via social networking
sites, such as Facebook and MySpace.
• Act Now: After a woman completes her makeover, a list of the
products she used to create her makeover is saved. Women can print
their selections out to make in-store purchases, but DailyMakeover.com
also makes it easy for women to purchase their selections online
through a variety of relationships it has in place with online
retailers.
About Daily Makeover
Daily Makeover is a leader in interactive media and virtual reality
try-on technology. The company has been developing and delivering
image processing tools and technology for more than 10 years. Its
virtual makeover technology enables users to access it content library
of more than 8,000 hairstyles and 7,000 cosmetics and accessories to
create their best looks, which can be saved, printed, emailed or
shared via popular social networks. The try-on technology is used by
Daily Makeover’s own online beauty community DailyMakeover.com, the
web’s leading beauty information site with four million community
members. DailyMakeover.com offers up to the minute trends, celebrity
hairstyles, beauty blogs for women to share style opinions and product
reviews. Daily Makeover offers an enterprise version of its virtual
reality try-on technology and vast customizable content library as
well; 60 beauty and lifestyle sites and major brands around the world
currently license it. The company is headquartered in New York City
and is backed by Village Ventures, Rho Canada and Borealis Ventures.
For more information visit www.dailymakeover.com, Facebook and
Twitter.
Posted by Eric Ward on 9/17/09
Permanent URLwire page: http://www.urlwire.com/news/091709.html
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