PageStationery.com Launches New Digital Holiday Photo Cards

[Eric Ward - URLwire]

Announce Date: October 11, 2011
PageStationery.com Launches New Digital Holiday Photo Cards
URL: http://www.pagestationery.com

Page Stationery has launched a new line of affordable, digitally
printed holiday cards. The collection is a fresh, modern line that
uses bright colors, contemporary fonts, unique designs and beautiful
patterns to stand apart from other holiday photo cards on the market
today.

These new holiday cards solve the problem of finding well designed yet
affordable cards without sacrificing quality. "We wanted to create a
new line of cards that gave the customer real value" says Creative
Director Sue Corral. "Paper quality, printing technology and great
design are all paramount in my mind and really should go hand in hand
on any stationery product. We didn't think anyone was providing
digitally printed product with those high standards that are intrinsic
to the Page Stationery brand. Until now", says Corral.

Indeed, the stationery industry has been directly altered by the
nationwide economic downturn. "Prices are being driven down as
consumers demand a more affordable alternative to the more costly
printing techniques such as offset, letterpress and engraving." says
Corral. "Digital printing has surfaced as the new printing of choice.
Fortunately, this new print technology and the high quality papers
created specifically for it, still allow us to produce quality
product. This was not always the case and even now, some of our
competitors are digitally printing on what really amounts to a color
laser copier. That will not do for us or our product. We researched
and tested and waited until we believed digital printing was where it
should be as far as our high standards go and because of that, I
really think we offer the best digitally printed stationery in the
marketplace".

According to Corral another crucial element that sets Page apart from
the other online stationery websites is ease of use. "We intentionally
don't over design or provide too many designs for our customers" says
Corral. "I think most online stationery websites offer too many
designs. I'm not sure how someone is expected to pick just one baby
announcement out of 8000 designs. I think too many designs challenges
and confuses the customer and dilutes any brand or overall aesthetic
the company may have" adds Corral. "At Page, we like to keep it
simple. We believe less is more. Our design aesthetic is classic with
a twist - we design every card with that in mind and because of it our
customers know what to expect from us and what we stand for."

Posted by Eric Ward on 10/11/11
Archived URLwire page: http://www.urlwire.com/news/101111.html