Corrected: 1-800-Bakery.com's QR Code Cookie Increases Mobile Scans 40 pct

[Eric Ward - URLwire]

Announce Date: March 8, 2012
1-800-Bakery.com's QR Code Cookie Increases Mobile Scans 40 pct
URL: http://corporate-gift.1-800-bakery.com

1-800-Bakery.com, an online bakery based in Massachusetts, has taken
the QR code to the next level by making them edible and personalized.
1-800-Bakery uses FDA approved edible ink, which prints QR codes on
sugar cookies or cakes, simply scan it with your smart phone and it
will bring you to any URL address online.

Over the past couple of years QR codes, also known as 2D bar codes,
have slowly began to appear everywhere; in magazines, on t-shirts,
Sprite cans, and subways. A study by comScore Inc., reported that 14
million Americans scanned QR codes on their mobile phones in June
2011. QR codes are a great way to market or advertise any business
because they bridge offline products to online information, in a
simple, fast and unique way. They bring the consumer right to you,
without much work and best of all, it is measurable.

To launch their line of personalized QR treats, 1-800-Bakery baked up
a batch of 2,000 cookies that were distributed at Rackspace’s booth at
the Cloud Expo in Santa Clara, CA in November. The popularity of the
QR Code Cookies at the Cloud Expo put these tech savvy baked goods in
high demand for the SES Conference in Chicago, IL two weeks later
where they were handed out to attendees by Incisive Media.

Amy Xu, an Incisive Media executive, said "the cookies were a huge
hit! The attendees absolutely loved the concept, as we were the only
ones who had anything like it. Many took a cookie back to their office
to show their team, and when we checked the scanning stats of the QR
Code Cookie we had over a 40% scan rate!"

There are hundreds of innovative ways the QR code cookie can increase
your mobile marketing. You can thank your customers and employees by
linking them to a personalized YouTube message, enter a contest, or
RSVP to an event.

QR code cookies are the mobile trend of the year and a new branding
technique, so surprise your employees and clients with the first QR
code cookie decorated for your mobile marketing needs.

About 1-800-Bakery.com
Stephen Pazyra started 1-800-Bakery.com in 2004, to offer baked goods
with a commitment to quality, creativity, and freshness for those who
were miles away from his bakery. When you place an order at 1-800-
Bakery.com it goes straight from the baker who makes it to your
doorstep. You can treat yourself or find a unique gift for someone you
love. No matter what you select, 1-800-Bakery promises you will be
satisfied beyond your wildest dreams. 1-800-Bakery.com is well on the
road to becoming America's neighborhood bakery on the Internet.

Posted by Eric Ward on 3/08/12
Archived URLwire page: http://www.urlwire.com/news/030812.html