Horde Of Kids Launch LiveAcre.org Unique Charity T-Shirt Site
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Eric Ward - URLwire
Jul 25, 2011, 11:30:05 AM7/25/11
to URLwire - News of Useful, Unique and Educational Web Content
Announce Date: July 25, 2011
Horde Of Kids Launch LiveAcre.org Unique Charity T-Shirt Site
URL: http://www.LiveAcre.org
A few stores are opening, but the streets are mostly desolate. The
gray and graffitied walls of the buildings are stark in the weekend
sun. There is a stillness, until the turn of the corner from Traction
onto Hewitt, where over a hundred kids gather.
They stand in pairs and trios with loads of bright fabric in their
arms. They're preparing, it seems, for something outrageous. They line
the street from top to bottom, and a fiery young redhead signals to
the group. All at once, the hundred kids run, letting the fabric
loose. They stretch it across the street, pulling it over cars, and
any obstacles in their way, while neighbors peek from their windows,
and strangers join, because it's the kind of carelessness that is
totally contagious.
Within minutes they've covered the entirety of the street. Their
motto: "Paint the world the color you want it." Without knowing what
will happen, and adamantly not caring about any set of rules, these
kids are starting something big. They call it a revolution, and they
have a company as their vehicle.
Liveacre.com is a new online store where every purchase you make
contributes to a charity. The fiery young redhead is 19-year-old
Jessie Willner. She started the company with an overly simple mission:
"to change the world". Liveacre's first line is a black or white t-
shirt with a hand-drawn bird that stretches across one side. With
every shirt bought, Liveacre plants 3 trees through their partnered
charity, Plant-It 2020. That's one tee for three trees. With every
line that comes out, Liveacre gives away a third to half of their
profits to charity. For everything they sell, always.
These kids are starting an uprising. And watching them, it doesn't
feel naive. It feels imminent. They want a change, and they appear to
be gutsy enough to garner it. A dreamy bunch, yes, with wild
ambitions. This is just the beginning. They're painting the world the
color they want it.
For press and other inquiries contact Jessie Willner by phone at
818.510.1965 or via email to
jes...@liveacre.org
Posted by Eric Ward on 07/25/11
Archived URLwire page: http://www.urlwire.com/news/072511.html
Horde Of Kids Launch LiveAcre.org Unique Charity T-Shirt Site
URL: http://www.LiveAcre.org
A few stores are opening, but the streets are mostly desolate. The
gray and graffitied walls of the buildings are stark in the weekend
sun. There is a stillness, until the turn of the corner from Traction
onto Hewitt, where over a hundred kids gather.
They stand in pairs and trios with loads of bright fabric in their
arms. They're preparing, it seems, for something outrageous. They line
the street from top to bottom, and a fiery young redhead signals to
the group. All at once, the hundred kids run, letting the fabric
loose. They stretch it across the street, pulling it over cars, and
any obstacles in their way, while neighbors peek from their windows,
and strangers join, because it's the kind of carelessness that is
totally contagious.
Within minutes they've covered the entirety of the street. Their
motto: "Paint the world the color you want it." Without knowing what
will happen, and adamantly not caring about any set of rules, these
kids are starting something big. They call it a revolution, and they
have a company as their vehicle.
Liveacre.com is a new online store where every purchase you make
contributes to a charity. The fiery young redhead is 19-year-old
Jessie Willner. She started the company with an overly simple mission:
"to change the world". Liveacre's first line is a black or white t-
shirt with a hand-drawn bird that stretches across one side. With
every shirt bought, Liveacre plants 3 trees through their partnered
charity, Plant-It 2020. That's one tee for three trees. With every
line that comes out, Liveacre gives away a third to half of their
profits to charity. For everything they sell, always.
These kids are starting an uprising. And watching them, it doesn't
feel naive. It feels imminent. They want a change, and they appear to
be gutsy enough to garner it. A dreamy bunch, yes, with wild
ambitions. This is just the beginning. They're painting the world the
color they want it.
For press and other inquiries contact Jessie Willner by phone at
818.510.1965 or via email to
jes...@liveacre.org
Posted by Eric Ward on 07/25/11
Archived URLwire page: http://www.urlwire.com/news/072511.html
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